When taking a product to the market, there are some fundamental questions to address. What does your product really do and who is it for? What is its true use case? Understanding the answers to these questions is the process of product positioning. Joining us to demystify how companies should position their products is April Dunford, Founder of Ambient Strategy. With over two decades of experience in positioning, repositioning and launching products, in this episode April shares her key learnings on how to ensure your product is reaching the right customer. Expect to learn how to think like your customer, identify effective market segments for your product and much more.

While product management is the backbone of the most thriving product-driven companies, not many actually have a clear understanding of what the role entails. Joining us to uncover what goes into fantastic product management is Silvia Källgren, Senior Product Manager at Tink.Silvia has managed products at some of the most successful fintech companies in the world - Tink, Klarna, Paypal and iZettle.  In this talk she will be sharing the hidden insights that define successful product management and how early stage founders should begin to think about assembling their product teams. Expect to learn how the product teams should scale and shift focus as the company itself scales.

Every product starts somewhere, but how should one approach building new products from scratch? When do you know if your minimum viable product is ‘ready’? Joining us to open up this incredibly nuanced process is Monika Ocieczek, Product and Design Lead at Primer.Monika has been leading the design and development on the first iterations of Primer's core products from the very beginning and gives a practical deepdive in this episode into how founders should approach developing their MVP. Tune in to hear how you should go about understanding the problem, recognizing the solution, validating it, and ultimately launching and iterating your product.

Today it can be increasingly difficult to break into media as a startup – there is so much noise to break through. How should founders pitch to and develop relationships with the media? Joining us to share hidden best practices is Heini Vesander, Head of PR and Communications at Wolt. Having led communications and PR at a number of scaling companies, Heini gives a practical deepdive into the nuances of PR. Importantly, PR is storytelling - it is not advertising or user acquisition as such. Learn from Heini on how to understand your angle, identify the right media and successfully pitch your story.

Marketing today is much more dynamic and iterative than it has ever been, as performance marketing campaigns have the ability to give instant feedback. How then should you structure your campaigns and how do you actually measure success? Joining us to unravel the science of performance marketing is Joost Brok, Chief Marketing Officer at Colvin. Building on his time at Treatwell and Colvin where he has built their performance marketing strategy from the ground up, Joost will be sharing his insights on how startups can get themselves out there. Expect to learn on how to design driving KPIs so as not to mislead your goals, how to align performance marketing strategy with internal teams and how to establish a modern performance marketing data stack. 

At best your brand can be a true competitive advantage, but building one requires strategy and consistency. We all know a good brand when we see one, but how and when should founders start thinking about building their own brand? Joining us to uncover what goes into creating and sustaining a striking brand is Akis Evangelidis, Co-founder and Head of Marketing of Nothing. With a background in leading OnePlus' communications and brand in Europe and having now led the branding strategy for Nothing from Day 1, Akis provides founders with all they need to know on how to leverage your brand when scaling. In this talk Akis outlines how they approached building the distinct Nothing brand, all the way from the initial vision, first logo mockups, colour scheme experimentation to the polished product.

While it has seemingly never been a better time to raise capital, it has also never been a better time to bootstrap - the cost of developing products has dramatically reduced. Bootstrapping is driven by the idea of not reaching for external capital in the early phases of growth, but instead relying on savings and your startup’s cash flows to sustain growth. Joining us for an inside look into the bootstrapping process is Sabba Keynejad, Co-founder and CEO of VEED.Bootstrapping has the benefit of avoiding dilution, but is not without its hardships. In this talk Sabba takes us through the turbulent VEED journey which took them to 6.5m ARR in two years. VEED is a testament to true founder grit - along the way the  founders had to take full-time jobs to fund the business, they were kicked out of their first office, were rejected from YC (twice in one weekend) but eventually reached product-market fit through aligning on their user acquisition channel.

In a competitive and increasingly complex business and funding environment, the CFO plays a more important role than ever in understanding the nuances of fundraising. Joining us to shed light on how to think about company finance is Maria Hedengren, CEO of Readly. Maria has seen it all -  steering the ship at iZettle as CFO from an IPO to an acquisition at the last minute and taking Readly public. In this talk Maria will be sharing her learnings to founders on how to think about the various stages of funding, from VCs, to acquisitions and going public.

Raising external capital is perhaps the most common – and some might argue the most efficient – way for startups to finance their growth. Thus, almost every company with dreams of scaling has to learn the craft of fundraising.Carlos Eduardo Espinal, Managing Partner of Seedcamp, is not only one of the most experienced early stage investors in Europe, but also the author of Fundraising Fieldguide. He’ll be taking us through the fundamentals of fundraising. What does it really mean to fundraise, both for you and your company? How much should you aim to raise? How to leverage the human element in the fundraising process?

When raising money from VCs, founders will ideally be faced with multiple term sheets before moving forward with executing their funding round. However, especially for first-time founders, term sheets can be complex to navigate. Joining us to explain how term sheets work is Tom Wilson, Partner at Seedcamp.Based on his background in VC law and now as an investor, Tom’s talk revolves around what founders should hope to see in a term sheet  and what they should aim to avoid. To get started, it is important to understand that while term sheets are not legally binding, they are considered morally binding. Expect to learn how to balance the economics, investor protection and governance of your term sheet to ensure that your fundraise sets you on a firm foundation.