When taking a product to the market, there are some fundamental questions to address. What does your product really do and who is it for? What is its true use case? Understanding the answers to these questions is the process of product positioning. Joining us to demystify how companies should position their products is April Dunford, Founder of Ambient Strategy. 

With over two decades of experience in positioning, repositioning and launching products, in this episode April shares her key learnings on how to ensure your product is reaching the right customer. Expect to learn how to think like your customer, identify effective market segments for your product and much more.