At best your brand can be a true competitive advantage, but building one requires strategy and consistency. We all know a good brand when we see one, but how and when should founders start thinking about building their own brand? Joining us to uncover what goes into creating and sustaining a striking brand is Akis Evangelidis, Co-founder and Head of Marketing of Nothing. 

With a background in leading OnePlus' communications and brand in Europe and having now led the branding strategy for Nothing from Day 1, Akis provides founders with all they need to know on how to leverage your brand when scaling. In this talk Akis outlines how they approached building the distinct Nothing brand, all the way from the initial vision, first logo mockups, colour scheme experimentation to the polished product.