Marketing today is much more dynamic and iterative than it has ever been, as performance marketing campaigns have the ability to give instant feedback. How then should you structure your campaigns and how do you actually measure success? Joining us to unravel the science of performance marketing is Joost Brok, Chief Marketing Officer at Colvin.
Building on his time at Treatwell and Colvin where he has built their performance marketing strategy from the ground up, Joost will be sharing his insights on how startups can get themselves out there. Expect to learn on how to design driving KPIs so as not to mislead your goals, how to align performance marketing strategy with internal teams and how to establish a modern performance marketing data stack.
Builders' Studio: a Founder School by Slush