Do This, NOT That: Marketing Tips with Jay Schwedelson

In this episode of Do This, Not That, host Jay Schwedelson dives into the latest marketing trends, industry insights, and pop culture updates for the week. From TikTok's quirky JCPenney trend to updates from CES and upcoming TV shows, Jay shares his thoughts and actionable takeaways.=================================================================Best Moments:(00:56) The holidays are over, and people are back at work(01:14) TikTok trend of awkward photo sessions at JCPenney(02:23) Criticism of misleading marketing statistics(04:37) Updates from the Consumer Electronics Show (CES)(06:23) The rise of AI-integrated TVs and connected TV marketing(07:43) Review of the Extreme Makeover Home Edition reboot(08:26) Anticipation for Kitchen Nightmares season 2(08:54) Commentary on award shows and acceptance speeches(09:54) Announcement of Eventastic, a free virtual event about events=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies and personal reflections for the new year. They share insights on email performance trends, tackling low-hanging fruit tasks, and leveraging unique marketing opportunities in January.=================================================================Best Moments:(00:41) New Year reflections and motivational posts(01:53) Jay's holiday trip to Japan(02:34) January marketing strategies and performance metrics(03:23) Focusing on low-hanging fruit and conversion rates(04:35) Discussion about "Blue Monday" marketing campaigns(05:41) Capitalizing on January trends like Dry January(06:02) LinkedIn connections and networking in January(07:09) Reigniting cold leads after the holiday season(07:42) Personal New Year's resolutions update(09:37) Podcast recommendations and wrap-up=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of effective call-to-action (CTA) buttons in marketing and shares valuable insights on how to optimize them for better results.=================================================================Best Moments:(00:45) Introduction to the ultimate call-to-action button episode(01:26) The difference between call-to-action and statement of value(02:47) The secret sauce for CTA buttons: using first-person language(03:49) Optimizing submission buttons on landing pages(04:52) The impact of social proof near CTA buttons(05:49) Introduction to Marigold, the podcast sponsor(06:39) "Since You Didn't Ask" segment: Jay's airplane seating dilemma=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

In this engaging episode of Do This, Not That, Jay Schwedelson hosts Jeffrey Eisenberg, Chief Revenue Officer and Co-founder of Media Intercept. They delve into the nuances of using email newsletters as a powerful marketing channel. From exploring sponsorship opportunities to monetizing personal newsletters, they cover essential strategies for both brands and individual creators. The discussion also includes personal anecdotes, with Jeffrey sharing insider tips for making the most out of a visit to Disney World.=================================================================Best Moments:(01:32) Jeffrey's entry into the email newsletter industry(03:30) Insights on email newsletter sponsorships(05:36) Comparing personal brands to generic publisher newsletters in effectiveness(10:29) Setting realistic performance expectations for newsletter ads(12:19) Key metrics for monetizing your newsletter(14:13) Jeffrey’s personal tips for visiting Disney World(15:38) Ranking the best and worst rides at Disney and Universal=================================================================Guest Bio:Jeffrey Eisenberg is the Chief Revenue Officer and Co-founder of Media Intercept, a premier organization specializing in newsletter sponsorships and content marketing. With a rich background spanning media ad sales across radio and digital video, Jeffrey has evolved into a pivotal figure in the newsletter industry. His company, Media Intercept, collaborates with thousands of newsletters and nearly 100 advertisers, offering deep insights and strategies for successfully navigating the complex newsletter space. Find Jeffrey's LinkedIn here: https://www.linkedin.com/in/jeffrey-eisenberg-6144263/=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

In this episode of Do This, Not That, host Jay Schwedelson answers questions from listeners in an "Ask Us Anything" segment. He covers both work-related and lighthearted topics, providing insights into marketing best practices and sharing entertaining tidbits.=================================================================Best Moments:(01:24) Why LinkedIn automation programs should be avoided(02:50) The importance of sending regular emails to your database(04:32) When to stop trying to win back unengaged email subscribers(05:44) Brief mention of Marigold, an email sending platform(06:42) A secret Netflix hack for finding more content categories(08:13) Introduction to secretmenus.com for hidden restaurant menu items=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

In this episode of Do This, Not That, host Jay Schwedelson dives into recent developments in AI search tools, shares effective email marketing strategies for January, and sprinkles in some fun pop culture updates.=================================================================Best Moments:(01:05) Introduction of SearchGPT and its potential impact on Google's search dominance(02:25) ChatGPT's growing user base and implications for marketing(03:41) Tips for optimizing content for AI search tools like SearchGPT(06:06) Effective email subject line keywords for January in B2B and B2C marketing(07:26) Unusual collaboration between Dove soap and Crumble cookies(08:16) Updates on popular TV shows like Squid Game and Wicked(09:19) Top New Year's resolutions for 2025=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies for the start of the new year. They share insights on consumer mindsets, content creation, and engagement tactics during this unique time.=================================================================Best Moments:(01:00) New Year's Eve plans and opinions(01:43) Discussing marketing mindset for the start of the year(02:04) Consumer mindset and subscription trends in the new year(02:40) Importance of educational content in early-year marketing(03:19) Providing value through free content and forecasts(04:05) Social media engagement strategies for the new year(04:34) Managing expectations for early-year metrics(05:00) Benefits of posting during holidays(05:18) Importance of maintaining marketing habits(06:06) Connecting with influencers during slower periods(06:35) Attaching to new habits through content creation(07:39) Discussion on how long to say "Happy New Year"(08:51) Wrap-up and podcast recommendations=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Discover the surprising value of prospects who visit expired offer pages, with 24% of traffic occurring post-promotion. Learn how to engage these visitors, who often present higher lifetime value. The discussion includes humorous misunderstandings about marketing careers and insights into exciting upcoming initiatives, including an email certification program and a fresh marketing event. Explore practical strategies to turn overlooked opportunities into business growth!

In this episode of Do This, Not That, host Jay Schwedelson interviews Ryan Alford, a successful marketer and podcaster, about his career journey and insights into the podcasting industry.=================================================================Best Moments:(00:55) Ryan's background and early career in advertising(02:28) Ryan's transition from agency work to entrepreneurship(05:27) Discussion on the fallacy of "do what you love" career advice(11:44) Ryan's journey into podcasting and agency ownership(16:54) The current state and future of podcasting(19:32) Ryan's current business ventures and the Radcast Network=================================================================Guest Bio:Ryan Alford is a marketing expert and entrepreneur with over 20 years of experience in the industry. He is the host of the popular podcast Right About Now and the founder of the Radcast Network. Ryan's career spans from working at top advertising agencies to running his own successful podcast and marketing ventures. He is known for his insights into media trends and his innovative approach to podcasting and content creation.Ryan's Instagram: https://www.instagram.com/ryanalford/Ryan's LinkedIn: https://www.linkedin.com/in/ryan-alford/=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses email marketing strategies and answers listener questions in an "Ask Us Anything" format. He tackles both work-related and lighthearted questions, providing insights and personal anecdotes.=================================================================Best Moments:(01:37) Question about double opt-in for newsletters(02:57) Reasons not to use double opt-in for email lists(05:06) Sponsor message for Marigold email platform(06:02) Three "This or That" questions from a listener(08:16) Jay's experience auditioning for a reality show=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.