Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Episodes
Mentioned books
Oct 4, 2024 • 13min
Ep. 199 - BEST OFFERS to use Right NOW! Business and Consumer! 🫢The SECRET LIVES of Mormon Wives #momtok!😬
Discover unique marketing opportunities as the year ends, with insights on B2B and B2C strategies backed by compelling statistics. Learn about engaging content ideas, including the popular 'New Year, New You' campaign. Explore the Marigold Brand Rankings Report assessing mega brands' relationship marketing. Delve into the lives of Mormon wives who influence TikTok culture while challenging stereotypes. Plus, get recommendations on reality TV shows that spark discussion!
Oct 4, 2024 • 22min
Ep. 198 - NEW!📊Brand Rankings Report 📈 MARIGOLD RANKS 200 BRANDS Relationship Marketing! GUEST 🡪 Michele Fitzpatrick: VP Strategy & Services
Michele Fitzpatrick, VP of Enterprise Strategy and Services at Marigold, joins to share insights from a groundbreaking research report on relationship marketing. They explore how trust and personalization drive brand loyalty, revealing key gaps between consumer expectations and typical marketing strategies. The discussion highlights exemplary companies like McDonald's and Adidas, emphasizes the role of transparency in finance, and introduces innovative methods for enhancing customer focus in marketing planning.
Oct 2, 2024 • 9min
Ep. 197 - SECRET Tip to MASSIVE Increase in Awareness! 🤔 Sandals with Socks? Bring Snacks to Movie Theatre?🩴 Ask Us ANYTHING
Discover unique marketing tips and the importance of engaging with your audience post-registration to boost event attendance. Enjoy a humorous take on fashion faux pas and the etiquette of movie watching, complete with amusing stories about sneaking snacks into theaters. The discussion blends actionable insights with playful commentary, ensuring both marketers and casual listeners find value and entertainment!
Oct 1, 2024 • 9min
Ep. 196 - What’s Up THIS WEEK ==> RETURN TO OFFICE?🤮! + WOLFS w/Pitt and Clooney is TERRIBLE! 👎
Explore the push from major companies like Dell and Amazon to return to in-person work as recent surveys reveal CEO expectations. Delve into LinkedIn's controversial removal of top voice badges and Coca-Cola's abrupt discontinuation of a flavor. Plus, get a critical take on the latest film 'Wolf's' starring Brad Pitt and George Clooney—it’s not what it seems. Lastly, don’t miss insights on an upcoming virtual marketing conference showcasing industry leaders!
Sep 30, 2024 • 13min
SPECIAL LIMITED SERIES: ===> PUBLIC SPEAKING TIPS! (in meetings, on webinars, at events) 🚽 <=== | BATHROOM Break #23 (COLLAB: The Marketing Millennials + Do This, Not That)
Discover practical tips for improving your public speaking skills. Learn how to engage your audience right from the start by addressing their pain points. Hear about the impact of energy and movement during presentations. Find out how to balance information sharing while maintaining audience interest. Explore effective slide design to avoid overwhelming your listeners. Plus, uncover the art of speaking on topics you're passionate about to boost your confidence and authenticity.
Sep 27, 2024 • 12min
Ep. 195- NEW! 5 SUBJECT LINE TESTS you have NEVER TRIED!🥣SOUR PATCH KID CEREAL? Selling Sunset-GOOD or BAD?? - Jay’s SCOOP
Discover five innovative email subject line strategies designed to skyrocket open rates. Learn how character count and clever phrases like 'just for' can transform your marketing game. Join a quirky discussion on unique cereal flavors, including Sour Patch Kid cereals, and hear mixed opinions on the reality series 'Selling Sunset.' Plus, get insights into upcoming marketing trends and events. This episode mixes marketing wisdom with a sprinkle of pop culture!
Sep 27, 2024 • 18min
Ep. 194 -🔍 SEO Pitfalls to AVOID! #1 Escape Room Company in U.S. MARKETING LEADER: Teddy Cheek from The Escape Game!
Teddy Cheek, a marketing leader at The Escape Game and former musician, delves into the world of SEO strategies and pitfalls. He highlights common SEO mistakes businesses make and emphasizes the importance of website performance in search rankings. Teddy shares insights from a recent Google algorithm leak that can impact SEO tactics. He reflects on his journey from music to marketing and discusses lessons learned from Taylor Swift's brand evolution, showcasing what marketers can take away from her success.
Sep 25, 2024 • 12min
Ep. 193 - SECRET reason you are getting UNSUBSCRIBES!📞 I avoid my friends 🫠 Ask Us ANYTHING
Discover why high unsubscribe rates plague email marketing and the advantages of a two-step unsubscribe process. Learn how link-level tracking can enhance audience engagement and personalize campaigns. The discussion also wades into humorous territory as the host shares relatable struggles with keeping up friendships amid modern communication quirks. An amusing take on fast food preferences sets a light-hearted tone, making this an insightful yet entertaining listen!
Sep 24, 2024 • 8min
Ep. 192 - What’s Up THIS WEEK ==> AD Costs RISING? B2B on WEEKENDS?🦛MOO DENG! + Season 2 PERFECT COUPLE? 🔥
Nicole Kidman, an acclaimed actress and producer, dives into the exciting world of marketing and pop culture. The discussion kicks off with the soaring digital ad costs linked to the upcoming presidential election. Marketers are encouraged to rethink weekend strategies due to increased engagement. Kidman hints at a potential second season of the popular series 'Perfect Couple'. Plus, social media is buzzing over the viral baby hippo, Mu Dang, capturing hearts everywhere!
Sep 23, 2024 • 13min
SPECIAL LIMITED SERIES: ===> Do ALGORITHMS Matter? and Airport Food? 🚽 <=== | BATHROOM Break #22 (COLLAB: The Marketing Millennials + Do This, Not That)
Hosts dive into the quirks of airport dining while sharing personal travel habits. They tackle the challenge of adapting marketing strategies to evolving social media algorithms, emphasizing the need for flexibility. The conversation shifts to spotting trends across platforms like TikTok and LinkedIn, offering valuable insights. Finally, they humorously discuss airplane etiquette, contrasting preferences for conversation versus solitude. It's a blend of marketing wisdom and lighthearted travel tales!
