In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of effective call-to-action (CTA) buttons in marketing and shares valuable insights on how to optimize them for better results.

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Best Moments:

(00:45) Introduction to the ultimate call-to-action button episode
(01:26) The difference between call-to-action and statement of value
(02:47) The secret sauce for CTA buttons: using first-person language
(03:49) Optimizing submission buttons on landing pages
(04:52) The impact of social proof near CTA buttons
(05:49) Introduction to Marigold, the podcast sponsor
(06:39) "Since You Didn't Ask" segment: Jay's airplane seating dilemma

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.