Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Episodes
Mentioned books
Oct 18, 2024 • 14min
Ep. 207- SECRET Holding Back Performance! DOMAIN FREQUENCY = INSTANT BOOST! 🧠 Wait, what is YOUR NAME? - Jay’s SCOOP
Dive into the world of domain frequency and its game-changing role in marketing effectiveness. Discover how analysis can reveal key insights and enhance your database management. Jay shares tips on identifying throwaway email addresses and emphasizes its importance for both B2B and consumer marketers. The discussion takes a lighter turn as personal anecdotes about social anxiety and name struggles bring humor and relatability, inviting listeners to engage and reflect.
Oct 18, 2024 • 23min
Ep 206 - GUEST: AUDIT YOUR EMAIL PROGRAM?? 🧠 With: BETH O’MALLEY - Founder Astral Digital - Award Winning -Marketer of the YEAR! 🏆
Beth O’Malley, the award-winning founder of Astral Digital, dives into the essentials of effective email marketing. She outlines crucial steps for auditing email programs and highlights common industry mistakes that companies make. Beth stresses the importance of understanding the technology behind email marketing and shares how purging old contacts can lead to significant cost savings. Additionally, she introduces the Certified Guru certification program designed to elevate email marketing skills, encouraging professionals to enhance their strategies.
Oct 16, 2024 • 12min
Ep. 205 - BEST WEBINAR Lead Gen is FACEBOOK😳? LINKEDIN For CONSUMER? 😬 MY FIRST JOB!! Ask Us ANYTHING!
Discover the unexpected effectiveness of Facebook for B2B lead generation. Explore LinkedIn's unique advantages for consumer marketing. Enjoy personal anecdotes from the host's early job at The Limited. Engage with listener questions in a rapid-fire Q&A, bringing you valuable insights and marketing strategies. Tune in for a delightful mix of professional tips and laughter!
Oct 15, 2024 • 7min
Ep. 204 - What’s Up THIS WEEK ==>💡EMOJIS in EMAIL NEWSLETTERS?🍾Don't DRINK Perrier?
This week dives into Perrier's challenge with contamination and Qantas Airlines' in-flight entertainment blunder, showcasing how crises shape brand perception. Discover Pinterest's predictions for 2024 Halloween trends and how emojis can enhance email subject lines. The introduction of LinkedIn's intriguing game, Tango, adds a fun twist to marketing discussions, emphasizing the need to stay updated with trends. Get ready for some entertaining insights and valuable tips that can elevate your marketing strategies!
Oct 14, 2024 • 15min
SPECIAL LIMITED SERIES: ===> QUICK Content VS. GUIDES, REPORTS, etc...🚽 <=== DANIEL's BFF WAS A GIRAFFE!🦒 | BATHROOM Break #25 (COLLAB: The Marketing Millennials + Do This, Not That)
Dive into the world of marketing as the hosts explore the power of data in crafting effective content. Discover the strategy behind creating shareable, bite-sized pieces that engage audiences. They blend personal anecdotes, discussing fitness challenges and travel experiences, while emphasizing the joy of connecting with your audience. Learn how authentic storytelling enhances marketing messages, all wrapped in a humorous and entertaining conversation.
Oct 11, 2024 • 13min
Ep. 203 - SEND MORE EMAIL! You're NOT Sending ENOUGH!😮HALLOWEEN CANDY Meltdown!!🍬 Jay’s SCOOP
The host delves into the surprising benefits of sending more emails for better marketing impact. He shares compelling statistics showing how increased frequency can boost engagement and open rates. Personalization and segmentation are highlighted as key methods for maintaining relevancy. On a lighter note, listeners are treated to a humorous take on the challenges of Halloween candy distribution, emphasizing the joys of classic treats over healthier choices. Get ready for some eye-opening insights and laughs!
Oct 11, 2024 • 23min
Ep. 202 - Ughhh...What is RELATIONSHIP MARKETING For REAL??🧠GUEST Micki Howl, Chief Revenue Officer @ Marigold [Parent Co. of Sailthru, Liveclicker, Cheetah Digital, Campaign Monitor, and more!]
Micki Howl, Chief Revenue Officer of Marigold, shares her unique journey from reality TV to marketing. She dives into the essentials of relationship marketing, emphasizing the need for personalization over traditional loyalty programs. Micki discusses insights from a brand ranking report, revealing how trust influences consumer spending, especially in unexpected sectors. She also highlights the power of SMS and email in fostering consumer connections, and provides actionable steps for brands to better engage customers. Don't miss her sneak peek into the upcoming Guru Conference!
Oct 9, 2024 • 11min
Ep. 201 - LINKEDIN Trick to BEAT ALGORITHM!😮'Nobody Wants This'👍or👎Ask Us ANYTHING
Dive into creative tips for boosting your LinkedIn following by optimizing your experience section. Discover a clever way to reconnect with forgotten contacts on the platform. The host shares quirky personal anecdotes while answering listener questions, adding a touch of humor. Plus, get insights on brand loyalty marketing and enjoy a lighthearted discussion about TV shows. This blend of marketing strategies and personal stories makes for an entertaining and informative listen!
Oct 8, 2024 • 9min
Ep. 200 - What’s Up THIS WEEK ==> Gen Z Hates INSTAGRAM?😡 B2B Halloween Marketing?👻TOP HALLOWEEN COSTUMES!
Gen Z is turning their backs on Instagram, with new research highlighting their least favorite platforms. Halloween marketing strategies are on the rise, with businesses tapping into seasonal engagement. Popular 2023 costumes range from classics like Beetlejuice to trendy characters like Deadpool. The head of Instagram teases a potential 'following only' feed, stirring up buzz. Plus, a fun take on Halloween costume creativity promises laughs and inspiration. Don't miss the upcoming virtual marketing conference!
Oct 7, 2024 • 12min
SPECIAL LIMITED SERIES: ===> POST on EVERY Platform?? 🚽DANIEL MURRAY WATCHES GILMORE GIRLS <=== | BATHROOM Break #24 (COLLAB: The Marketing Millennials + Do This, Not That)
Hosts dive into the critical need for focused marketing on specific social media platforms. They discuss strategies for platform expansion, particularly moving from LinkedIn to Instagram. The conversation emphasizes customizing content for each platform to boost engagement and brand visibility. They also explore the potential pitfalls of posting identical content everywhere, warning about the negative impact of poor management. Plus, some light-hearted banter about TV shows adds a fun twist!
