Do This, NOT That: Marketing Tips with Jay Schwedelson

In this episode of Do This, Not That, host Jay Schwedelson dives into the Super Bowl, sharing insights on its impact on marketing and advertising, and how businesses can leverage Super Bowl content to drive social media engagement. Jay also discusses the latest data on email subject line personalization techniques and shares some humorous Super Bowl prop bets for a bit of fun.=================================================================Best Moments:(00:56) Super Bowl advertising costs and trends(01:52) YouTube's AdBlitz platform for viewing Super Bowl ads(03:06) Leveraging Super Bowl ad content for social media engagement(04:39) New data on double personalization in email subject lines(07:20) Amusing Super Bowl prop bets, including Taylor Swift-related wagers=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the tough topic of firing clients and managing expectations in service-based businesses. They explore when it’s time to let go of difficult clients, how to set clear boundaries, and the importance of focusing on your ideal customer. Plus, they share their thoughts on the upcoming Super Bowl and Jay’s perspective on the big game’s commercials and parties.=================================================================Best Moments:(00:33) Introduction to the episode's topic: firing clients(00:46) Brief discussion about the upcoming Super Bowl(01:51) Jay's perspective on Super Bowl parties and commercials(02:55) When to consider firing clients in marketing services businesses(04:24) The importance of managing client expectations(05:34) Setting clear boundaries and expectations in client contracts(06:35) The significance of supporting your team when clients are disrespectful(07:17) Focusing on ideal clients and niching down to scale up(08:21) The value of having a referral network for services you don't provide(09:07) Evaluating whether additional revenue is worth keeping difficult clients(10:08) Hypothetical Super Bowl halftime show performers=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

In this episode of Do This, Not That, host Jay Schwedelson shares how marketers can capitalize on the Super Bowl to enhance their email marketing strategies—without directly advertising during the big game. From subject line tricks to understanding post-Super Bowl trends, Jay offers practical tips to take advantage of this massive cultural event.=================================================================Best Moments:(00:40) Introduction to leveraging the Super Bowl for marketing(01:17) The importance of aligning with current events in marketing(02:09) Using "MVP" in email subject lines to increase open rates(03:17) Incorporating Super Bowl-related words in subject lines(04:51) Using football and trophy emojis in subject lines(06:05) Lower email performance on the Monday after the Super Bowl(06:53) Interesting Super Bowl statistics (toilet flushes and chicken wing consumption)(08:41) Personal anecdote about a supermarket incident=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

In this episode of Do This, Not That, host Jay Schwedelson interviews Ian Dewar, Senior Director of Global Strategy at Anthropologie. They dive into the art of customer feedback, loyalty programs, and crafting unique shopping experiences to drive growth and satisfaction.=================================================================Best Moments:(00:46) Introduction of Ian Dewar and his role at Anthropologie(01:42) Ian's background in customer experience and loyalty programs(09:22) Anthropologie's approach to customer feedback and inventory refreshment(12:35) Metrics used to measure customer feedback and satisfaction(15:41) The future of segmentation in marketing based on customer feedback(17:47) Focusing on loyal customers for growth rather than win-back strategies(18:51) Ian's travel bucket list and desire to visit Argentina=================================================================Guest Bio:Ian Dewar is the Senior Director of Global Strategy at Anthropologie. With a rich background in customer experience, he has worked for brands like The North Face, Trek Bicycle, and Specialized. Ian specializes in developing loyalty programs, analyzing customer feedback, and implementing strategies to elevate customer experiences across industries, including retail and outdoor gear.=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

In this episode of Do This, Not That, host Jay Schwedelson dives into listener questions in the "Ask Us Anything" segment. He shares unique email marketing personalization tactics, highlights the value of milestone campaigns, and sprinkles in fun commentary on the latest season of The Bachelor.=================================================================Best Moments:(01:37) Uncommon but effective personalization tactics in email marketing(02:39) Statistics on the effectiveness of milestone emails(03:14) Examples of milestone usage achievement campaigns(04:52) Discussion on savings milestone campaigns(08:01) Question about The Bachelor season 29(09:04) Anecdote about a contestant's unusual presentation on The Bachelor=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

In this episode of Do This, Not That, host Jay Schwedelson delivers the latest marketing trends and updates in his "What's Up This Week" segment. From TikTok's ban developments to email marketing insights and new ad formats on Threads, this episode is packed with actionable information for marketers.=================================================================Best Moments:(00:57) TikTok's current ban status and app availability issues(02:37) World Data Research findings on email body copy size(04:52) Threads introducing ads on their platform(06:05) Super Bowl update and halftime show performer=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

Hosts share a mix of marketing wisdom and nostalgic tales about childhood collections. They emphasize the value of indicating reading time in email subject lines to enhance engagement. The discussion highlights the need to prune inactive subscribers for better newsletter performance. Amusing anecdotes about quirky hotel habits and collecting are woven throughout, creating a fun atmosphere while delivering practical marketing strategies.

In this episode of Do This, Not That, host Jay Schwedelson tackles the myth of work-life balance, explores weekend marketing strategies, and dives into the entertaining concepts of "girl math" and "bro logic" in personal finance.=================================================================Best Moments:(00:47) Introduction to the topic of work-life balance(01:15) Challenging the idea of a strict work-life separation(03:08) Discussion on weekend web traffic trends for business leaders(04:08) Analysis of B2B email marketing statistics on weekends(04:40) Consumer marketing trends for weekend email sends(06:13) Cost-effectiveness of weekend social media advertising(07:00) Promotion of Marigold's loyalty program optimization guide(07:50) Introduction of "Since You Didn't Ask" segment(08:07) Personal anecdotes about "girl math" and "bro logic"(10:40) Closing remarks and promotion of free resources=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

In this episode of Do This, Not That, host Jay Schwedelson welcomes Taylor Raffa, the mass email team lead at Semrush, to discuss agile leadership and creating an engaging work environment.🎶 Check out Weekend Lover, Taylor Raffa's playlist on Spotify.=================================================================Best Moments:(00:40) Introduction of Taylor Raffa and Semrush(04:00) Explanation of agile leadership and its implementation(06:32) Making meetings fun and engaging(09:09) Strategies for remote team building(12:08) Introducing fun elements into a work environment(14:10) The importance of psychological safety and silence in meetings(16:53) Taylor's past as a bass player in a band=================================================================Guest Bio:Taylor Raffa is the mass email team lead at Semrush, a leading online visibility management SaaS platform. With a background in communications and a certification from the International Consortium on Agile, Taylor specializes in creating engaging work environments and implementing agile leadership strategies. Originally from the West Coast, Taylor has lived in Paris and is currently based in Amsterdam. She is passionate about languages, team building, and finding creative ways to make work more enjoyable.=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

In this episode of Do This, Not That, host Jay Schwedelson tackles listener questions in the "Ask Us Anything" segment. He dives into strategies for optimizing content for AI-driven search results and shares fun insights into some quirky personal habits.=================================================================Best Moments:(01:42) Addressing the impact of AI on search results(03:46) Discussion on ChatGPT's growing influence in search(04:54) Tips for optimizing content for AI-driven search results(07:42) Sponsor message for Marigold, an email and loyalty marketing platform(08:30) Answering quirky personal habit questions from a listener=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold