Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Ep. 265- FUTURE OF SEGMENTATION w/Anthropologie Sr. Dir. Global Strategy - Ian Dewar 🧠- Loyalty, Candles, Bucket List Travel, and more...
In this episode of Do This, Not That, host Jay Schwedelson interviews Ian Dewar, Senior Director of Global Strategy at Anthropologie. They dive into the art of customer feedback, loyalty programs, and crafting unique shopping experiences to drive growth and satisfaction.
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Best Moments:
(00:46) Introduction of Ian Dewar and his role at Anthropologie
(01:42) Ian's background in customer experience and loyalty programs
(09:22) Anthropologie's approach to customer feedback and inventory refreshment
(12:35) Metrics used to measure customer feedback and satisfaction
(15:41) The future of segmentation in marketing based on customer feedback
(17:47) Focusing on loyal customers for growth rather than win-back strategies
(18:51) Ian's travel bucket list and desire to visit Argentina
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Guest Bio:
Ian Dewar is the Senior Director of Global Strategy at Anthropologie. With a rich background in customer experience, he has worked for brands like The North Face, Trek Bicycle, and Specialized. Ian specializes in developing loyalty programs, analyzing customer feedback, and implementing strategies to elevate customer experiences across industries, including retail and outdoor gear.
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