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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Ep. 246- MISTAKE! You're ignoring your BEST PROSPECTS!🫢"WHAT DO YOU DO?"😡Jay’s SCOOP
Dec 27, 2024
Discover the surprising value of prospects who visit expired offer pages, with 24% of traffic occurring post-promotion. Learn how to engage these visitors, who often present higher lifetime value. The discussion includes humorous misunderstandings about marketing careers and insights into exciting upcoming initiatives, including an email certification program and a fresh marketing event. Explore practical strategies to turn overlooked opportunities into business growth!
10:17
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Quick takeaways
- A significant 24% of visitors engage with offer pages after expiration, highlighting a critical yet overlooked market segment for marketers.
- Marketers should repurpose expired offer pages to provide valuable content, converting intentional traffic into meaningful engagement and sales opportunities.
Deep dives
The Untapped Value of Post-Offer Traffic
A significant portion of traffic to offer pages occurs after the offers expire, with 24% of visitors engaging at that time. This trend highlights a group of potential customers that marketers often overlook, missing opportunities to convert them. When individuals click on links to offers after the expiration, their conversion rate shows a much higher lifetime value, with consumer brands seeing a 220% increase and business brands a 170% increase. The behavior of saving emails or links and returning later signifies a more intentional interest in the offer, indicating that marketers need to strategically engage this audience to maximize their marketing efforts.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode