In this episode of Do This, Not That, host Jay Schwedelson discusses a group of often-overlooked prospects that could potentially be the most valuable for both business and consumer marketers. He shares insights on visitor behavior after offer expirations and provides strategies to capitalize on this intentional traffic.

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Best Moments:

(00:40) Introduction to the topic of overlooked prospects
(00:56) 24% of offer page visits occur after the offer expires
(02:28) Higher lifetime value of customers who convert on expired offers
(04:02) Importance of having strategies for expired offer pages
(05:32) Podcast sponsorship by Marigold
(06:30) "Since You Didn't Ask" segment on misunderstandings about Jay's profession
(08:55) Information about upcoming events and programs

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MASSIVE thank you to our Sponsor, Marigold!!

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Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.