The Coach's Journey - build a coaching business with integrity
Robbie Swale
Coach’s Journey founder Robbie Swale and a team of hosts interview coaches about how they created a successful business and how they create impact for their clients.
Through these conversations, you can learn how each coach came to coaching, grew their coaching practice and found their way to the successful business they have today. Each interview, like each journey, is different. But each is also packed with insights, tips, suggestions and ideas to grow your coaching business and have even greater impact creating change in the lives of your clients. Past guests include life coaches, business coaches, executivecoaches, career coaches, leadership coaches and more. Some are household names; some are coaches you’ve never heard of. All of them share ideas on the key topics for creating a coaching business: money, fees, impact with clients, training and more. About Robbie: Robbie Swale is a leadership coach, podcaster and the author of four books. He has trained with masters in the field of coaching and building coaching businesses, including Rich Litvin, Robert Holden and guests on the podcast like Katie Harvey and Myles Downey. He is the creator of The Coaching Business Flywheel, which attempts to boil down everything he has learned from many years supporting coaches to grow their businesses and interviewing amazing coaches on this podcast, into one simple, actionable model. Subscribe and read more about the podcast, The Coach’s Journey Community and get the free ebook An Introduction to The Coaching Business Flywheel at www.thecoachsjourney.com
Through these conversations, you can learn how each coach came to coaching, grew their coaching practice and found their way to the successful business they have today. Each interview, like each journey, is different. But each is also packed with insights, tips, suggestions and ideas to grow your coaching business and have even greater impact creating change in the lives of your clients. Past guests include life coaches, business coaches, executivecoaches, career coaches, leadership coaches and more. Some are household names; some are coaches you’ve never heard of. All of them share ideas on the key topics for creating a coaching business: money, fees, impact with clients, training and more. About Robbie: Robbie Swale is a leadership coach, podcaster and the author of four books. He has trained with masters in the field of coaching and building coaching businesses, including Rich Litvin, Robert Holden and guests on the podcast like Katie Harvey and Myles Downey. He is the creator of The Coaching Business Flywheel, which attempts to boil down everything he has learned from many years supporting coaches to grow their businesses and interviewing amazing coaches on this podcast, into one simple, actionable model. Subscribe and read more about the podcast, The Coach’s Journey Community and get the free ebook An Introduction to The Coaching Business Flywheel at www.thecoachsjourney.com
Episodes
Mentioned books
Jan 23, 2025 • 21min
#91: How to Create a Powerful Ending to a Coaching Engagement
Discover the vital role of crafting transformative endings in coaching engagements. Learn how celebrating client accomplishments can foster deeper relationships and open doors for future referrals. Explore strategies for thoughtful conclusions that spark personal transformation. Dive into the art of meaningful endings and how personal scripts influence the client's experience. This episode offers insights from experienced coaches, emphasizing the significance of paying attention to the last moments of your coaching journey.
Jan 2, 2025 • 25min
#90: The 6 Skills That Every Coach Needs To Have a Successful Business (TCJ Short with Lindsey Lewis)
Lindsey Lewis, a professional life and business coach, shares her expertise on building a successful coaching business. She highlights six essential skills such as mastering client interactions and navigating proposals. Lindsey emphasizes the importance of fostering genuine connections and a service-oriented mindset. The discussion also touches on transforming relationships with money and persistence within the coaching community, all aimed at enhancing personal growth and client commitment.
Dec 26, 2024 • 7min
#89: How to Choose a Coaching Training Programme
This short episode contains the answer to one of the questions Robbie gets asked the most, a question that is really hard to answer as you set out on your journey as a coach: how do I choose a coaching training programme?There are links to most of the people Robbie mentioned, as well as the article about changing careers, below.Download Robbie’s ebook, An Introduction to The Coaching Business Flywheel, here.For more information about Robbie, visit https://www.robbieswale.com/Read more about The Coach's Journey at www.thecoachsjourney.com.Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQgTo support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.THINGS ROBBIE MENTIONED THAT YOU MIGHT BE INTERESTED IN- Robbie’s article about how to find work you love (look at The Lean Career Change section - skip to number 9): https://www.robbieswale.com/writing/2020/9/11/10-step-process-to-find-work-you-love Episodes on The Coach's Journey Podcast from people who train/have trained at: Barefoot Coaching: Kim Morgan: https://www.thecoachsjourney.com/podcast/episode-25-kim-morgan Alex Swallow: https://www.thecoachsjourney.com/podcast/episode-62-alex-swallow-life-is-better-when-we-choose Ruth Saville: https://www.thecoachsjourney.com/podcast/episode-66-ruth-saville-how-to-be-a-rebel-misbehave-more-and-set-your-sights-on-being-a-master-coach Animas: Robert Stephenson: https://www.thecoachsjourney.com/podcast/episode-27-robert-stephenson-animas-how-to-say-yes-and-become-a-conduit-for-change The Academy of Executive Coaching: Neil Mackinnon: https://www.thecoachsjourney.com/podcast/episode-57-neil-mackinnon-when-you-step-into-the-hallowed-ground-of-coaching-show-up John Monks: https://www.thecoachsjourney.com/podcast/episode-39-john-monks-closing-the-circle-and-becoming-closer-apart MOE: Catriona Horey: https://www.thecoachsjourney.com/podcast/episode-4-catriona-horey-too-far-away-from-the-joy Jeffrey Wotherspoon: https://www.thecoachsjourney.com/podcast/episode-24-jeffrey-wotherspoon Mark Bixter: https://www.thecoachsjourney.com/podcast/74-mark-bixter-to-see-the-true-value-of-coaching-look-beyond-the-fees Alex Whitton: https://www.thecoachsjourney.com/podcast/episode-64-alex-whitton-balancing-the-being-and-the-doing Chloe Garland: https://www.thecoachsjourney.com/podcast/episode-65-chloe-garland-the-jam-donut-principle-quarter-life-crises-and-the-philosophy-of-coaching But those are just four options - the key thing is to try them out and see what gives you a great feel.
Dec 19, 2024 • 1h 52min
#88: Philip Crocker – Coaching is the Most Natural Thing in the World
Can coaching teach us to love ourselves more? Can it help us come to terms with injustice and pain? Does it offer a route towards peace?Executive coach, consultant and facilitator Philip Crocker explores all of these questions in this episode of The Coach’s Journey Podcast, and shares the wisdom and insights he uses in his work with senior leaders from some of the world’s most innovative organisations.Philip tells host Alex Whitton what he learned from launching several successful businesses before training as a coach and coach supervisor – an experience he describes as “a brilliant illumination”. Weaving together threads from physics and human relationships, Philip describes ways to increase the flow of energy between people in coaching conversations, utilising conductivity in much the same way as electrical circuits do.Philip says his purpose is to help people who feel written off to live a whole life. He is an expert in strategic facilitation and his own podcast, Alongsider, brings people from all walks of life into alignment with each other, allowing them to find their place and also take it.In this episode, Philip and Alex also talk about:- How to grow a coaching client base full of the people you need to help you learn and develop.- Slowing down when finding your niche, and how to navigate towards it.- The theories and relationships that underpin successful business growth.- The power of coaching to help people fall in love with themselves more.- The particular quality of connection that creates influence between people in coaching conversations.Philip also illuminates the shift we all have to make when we move from the separateness of our education system into the complexity of the world, and how coaching offers a space of integrity that can help us grapple with and utilise that complexity.Things and people we mentioned (that you might be interested in):Clare Pedrick https://www.linkedin.com/in/clairepedrick/?originalSubdomain=uk; https://www.thecoachsjourney.com/podcast/episode-55-claire-pedrick-and-lucia-baldelli-the-human-behind-the-coach Clare’s books Simplifying Coaching and The Human Behind The Coach https://www.3dcoaching.com/shop/book-bundle-human-behind-the-coach-simplifying-coaching-signed-copies/ Robin Yourston https://www.linkedin.com/in/gandrprobin/?originalSubdomain=uk Dr. David Rock, Quiet Leadership: Six Steps to Transforming Performance at Work https://www.goodreads.com/book/show/2602650-quiet-leadershipDr. David Rock's SCARF model https://modelthinkers.com/mental-model/scarf-modelDr Sally Vanson and the Performance Solution https://theperformancesolution.com/the-coaches/dr-sally-vanson/ NLP https://anlp.org/knowledge-base/definition-of-nlp Carl Jung typology test https://jung.test.typologycentral.com/ ILM Level 7 Leadership and Management https://www.i-l-m.com/learning-and-development/management/management-and-leadership-generic/8617-level-7-leadership-and-management Human Conductivity https://www.humanconductivity.com/ Debra Green https://roc.uk.com/about/team/debra-green-obe/ Measure What Matters by John Doerr https://www.whatmatters.com/the-book Jung's personality types https://www.thesap.org.uk/articles-on-jungian-psychology-2/about-analysis-and-therapy/typology/DISC theory, which employ Jung's personality types https://discboulevard.com/en/theory-behind-disc/
11 snips
Dec 5, 2024 • 2h 11min
#87: Amy Brann – Neuroscience For Coaches
In this captivating discussion, Amy Brann, founder of Synaptic Potential and an acclaimed expert in neuroscience, shares her insights on how understanding brain science can elevate coaching practices. She explains the critical concepts of neuroplasticity and mirror neurons, emphasizing the importance of setting realistic expectations with clients. Amy highlights the power of visualization techniques for enhancing client autonomy and the role of trust in coaching. Their conversation also includes live coaching, inspiring self-awareness and emotional engagement for deeper connections.
Nov 28, 2024 • 20min
#86: How to Manage Your Finances as a Coach (TCJ Short with Sarah Fox)
In this TCJ Short, an excerpt from Episode #53, you can hear Sarah Fox and Robbie outlining powerful and simple ways for a coach (and any freelancer or self-employed person) to take control of their finances and manage them more skilfully: both for now, and for the future. In particular, they talk about:Separating priceless you from the business and work you do so you can get clear on your numbers.The practical change that Robbie made that transformed both how well his finances are organised and how he felt about it.How these changes affect how we feel about investing in our business.Why a rainy day account is VERY important for coaches. The insight that stopped Robbie procrastinating and finally made him take control of his finances. And all in just a few minutes!Listen back to Episode #53 in full here, for Sarah’s story and many amazing ideas and tips for you and your coaching business: https://www.thecoachsjourney.com/podcast/episode-53-sarah-fox-how-to-do-good-in-the-world-and-do-well-for-yourselfFor more information about Sarah, visit http://www.sarahfox.co.uk/.For more information about this episode’s host, Robbie Swale, visit https://www.robbieswale.com/Read more about The Coach's Journey at www.thecoachsjourney.com.Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQgTo support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.
Nov 21, 2024 • 52min
#85 – Get More Referrals for Your Coaching Business (Coaching Business Fundamentals)
Discover the secrets to boosting referrals in your coaching business. Learn how deliberate practice can enhance your coaching impact. Explore the one crucial question to ask for increasing client referrals. Delve into the importance of having a niche and how it can strengthen your practice. Uncover the benefits of mentorship and community support in honing your coaching skills. Reflective practices are highlighted as essential for growth and adaptation to client needs. Transform each coaching relationship into a potential seed for future business!
Nov 7, 2024 • 1h 28min
#84: Gary Buxton MBE – Get in There, Give It a Go and Find Your Own Coaching Style
Gary Buxton admits he spends his life stuck in rabbitholes. As a psychologist and executive coach, he loves nothing more than to geek out about the evidence base for coaching, ensuring his own practice is built on the latest science.While Gary is a firm believer that coaching is always a process and never a destination, in this episode of The Coach’s Journey Podcast he warns against the pitfalls of being overwhelmed by study, reminding us that it is through practice that we cultivate and nurture our own unique coaching stance.Gary’s own journey has encompassed work as a director, CEO and head hunter in the private sector, as well as helping people back into work in the social impact sector, honing his coaching skills in diverse, challenging settings.Awarded an MBE in 2014 for Services to the Young People of England, Gary now trains new coaches on the Barefoot Coaching postgraduate programme, He is a qualified coach mentor and coach supervisor with ICF, and is on his way to becoming a chartered coaching psychologist with the British Psychological Society.In conversation with host Ruth Saville, Gary explores a vibrant array of concepts from psychology and coaching that centre around creating balance in our lives and having our value reflected in our work.In this episode, Gary and host Ruth Saville also talk about:· The benefits of keeping a third of your time free for play· How to nurture your task-positive and default mode networks· What psychologists have to teach coaches...and vice versa!· How to turn your friends into your marketing departmentGary also speaks about how to hold onto the value of your work in a coaching landscape filling up with new tools, technology and solutions, and how to put enough of yourself out into the world to allow people to choose you.Things and people we mentioned (that you might be interested in): Academy of Executive Coaching https://www.aoec.com/British Psychological Society https://www.bps.org.uk/Lisa Feldman Barrett https://lisafeldmanbarrett.com/Barefoot Coaching https://barefootcoaching.co.uk/Robert Holden https://www.robertholden.com/ICF https://coachingfederation.org/Three Principles and Sydney Banks https://threeprinciplesfoundation.org/about-sydney-banksCoaching Psychology Network https://www.thecoachingpsychologynetwork.com/BetterUp https://www.betterup.com/en-gbCoachHub https://www.coachhub.com/en/Know You More https://www.knowyoumore.com/Rich Litvin https://richlitvin.com/The Little ACT Workbook by Michael Sinclair https://www.hachette.co.uk/titles/michael-sinclair/the-little-act-workbook/9781780592435/The Coach’s Casebook by Kim Morgan and Geoff Watts https://barefootcoaching.co.uk/product/the-coachs-casebook-kim-morgan-geoff-watts-2015/Simplifying Coaching by Claire Pedrick https://www.3dcoaching.com/shop/simplifying-coaching/Erik de Haan https://instituteofcoaching.org/erik-de-haan
4 snips
Oct 31, 2024 • 49min
#83 – If You Want To Make More Money, Talk About Money More! (Coaching Business Fundamentals)
Dive into the essentials of building a successful coaching business. Discover strategies to confront the fears around discussing fees and payment methods. Transform your mindset about money from a source of stress to a tool for growth. Learn the importance of transparent conversations with potential clients and how sharing your own coaching experiences enhances credibility. Engage in discussions about pricing transparency and set ambitious financial goals to attract more clients.
Oct 24, 2024 • 38min
#82 – Want More Clients? Create More Insight! (Coaching Business Fundamentals)
This discussion dives into the power of creating insights to boost your coaching business. The hosts explain how insights foster client transformations and lead to ongoing success. They explore techniques for building strong connections and enhancing the coaching experience. The importance of sharing valuable resources, even without direct interaction, is highlighted. Engaging conversations that balance pressure and relaxation are also explored as key to personal growth. The episode wraps up with community support initiatives for coaches.
