
The Coach's Journey - build a coaching business with integrity
Coach’s Journey founder Robbie Swale and a team of hosts interview coaches about how they created a successful business and how they create impact for their clients.
Through these conversations, you can learn how each coach came to coaching, grew their coaching practice and found their way to the successful business they have today. Each interview, like each journey, is different. But each is also packed with insights, tips, suggestions and ideas to grow your coaching business and have even greater impact creating change in the lives of your clients. Past guests include life coaches, business coaches, executivecoaches, career coaches, leadership coaches and more. Some are household names; some are coaches you’ve never heard of. All of them share ideas on the key topics for creating a coaching business: money, fees, impact with clients, training and more. About Robbie: Robbie Swale is a leadership coach, podcaster and the author of four books. He has trained with masters in the field of coaching and building coaching businesses, including Rich Litvin, Robert Holden and guests on the podcast like Katie Harvey and Myles Downey. He is the creator of The Coaching Business Flywheel, which attempts to boil down everything he has learned from many years supporting coaches to grow their businesses and interviewing amazing coaches on this podcast, into one simple, actionable model. Subscribe and read more about the podcast, The Coach’s Journey Community and get the free ebook An Introduction to The Coaching Business Flywheel at www.thecoachsjourney.com
Latest episodes

Nov 7, 2024 • 1h 28min
#84: Gary Buxton MBE – Get in There, Give It a Go and Find Your Own Coaching Style
Gary Buxton admits he spends his life stuck in rabbitholes. As a psychologist and executive coach, he loves nothing more than to geek out about the evidence base for coaching, ensuring his own practice is built on the latest science.While Gary is a firm believer that coaching is always a process and never a destination, in this episode of The Coach’s Journey Podcast he warns against the pitfalls of being overwhelmed by study, reminding us that it is through practice that we cultivate and nurture our own unique coaching stance.Gary’s own journey has encompassed work as a director, CEO and head hunter in the private sector, as well as helping people back into work in the social impact sector, honing his coaching skills in diverse, challenging settings.Awarded an MBE in 2014 for Services to the Young People of England, Gary now trains new coaches on the Barefoot Coaching postgraduate programme, He is a qualified coach mentor and coach supervisor with ICF, and is on his way to becoming a chartered coaching psychologist with the British Psychological Society.In conversation with host Ruth Saville, Gary explores a vibrant array of concepts from psychology and coaching that centre around creating balance in our lives and having our value reflected in our work.In this episode, Gary and host Ruth Saville also talk about:· The benefits of keeping a third of your time free for play· How to nurture your task-positive and default mode networks· What psychologists have to teach coaches...and vice versa!· How to turn your friends into your marketing departmentGary also speaks about how to hold onto the value of your work in a coaching landscape filling up with new tools, technology and solutions, and how to put enough of yourself out into the world to allow people to choose you.Things and people we mentioned (that you might be interested in): Academy of Executive Coaching https://www.aoec.com/British Psychological Society https://www.bps.org.uk/Lisa Feldman Barrett https://lisafeldmanbarrett.com/Barefoot Coaching https://barefootcoaching.co.uk/Robert Holden https://www.robertholden.com/ICF https://coachingfederation.org/Three Principles and Sydney Banks https://threeprinciplesfoundation.org/about-sydney-banksCoaching Psychology Network https://www.thecoachingpsychologynetwork.com/BetterUp https://www.betterup.com/en-gbCoachHub https://www.coachhub.com/en/Know You More https://www.knowyoumore.com/Rich Litvin https://richlitvin.com/The Little ACT Workbook by Michael Sinclair https://www.hachette.co.uk/titles/michael-sinclair/the-little-act-workbook/9781780592435/The Coach’s Casebook by Kim Morgan and Geoff Watts https://barefootcoaching.co.uk/product/the-coachs-casebook-kim-morgan-geoff-watts-2015/Simplifying Coaching by Claire Pedrick https://www.3dcoaching.com/shop/simplifying-coaching/Erik de Haan https://instituteofcoaching.org/erik-de-haan

4 snips
Oct 31, 2024 • 49min
#83 – If You Want To Make More Money, Talk About Money More! (Coaching Business Fundamentals)
Dive into the essentials of building a successful coaching business. Discover strategies to confront the fears around discussing fees and payment methods. Transform your mindset about money from a source of stress to a tool for growth. Learn the importance of transparent conversations with potential clients and how sharing your own coaching experiences enhances credibility. Engage in discussions about pricing transparency and set ambitious financial goals to attract more clients.

Oct 24, 2024 • 38min
#82 – Want More Clients? Create More Insight! (Coaching Business Fundamentals)
This discussion dives into the power of creating insights to boost your coaching business. The hosts explain how insights foster client transformations and lead to ongoing success. They explore techniques for building strong connections and enhancing the coaching experience. The importance of sharing valuable resources, even without direct interaction, is highlighted. Engaging conversations that balance pressure and relaxation are also explored as key to personal growth. The episode wraps up with community support initiatives for coaches.

Oct 17, 2024 • 1h 53min
#81: George Warren – The Coaching Industry is Ignoring Reality
George Warren describes “growth through discomfort” as a key theme in his life and in this episode of The Coach’s Journey Podcast, he lays down a challenge to the coaching industry to step out of its comfort zone and explore questions that might challenge the very foundations of our work.While many of us place the principles of being client-led and non-directive at the centre of our practice, George views coaching through a lens of universal interconnectedness where there is always more than one voice to consider.Drawing upon Gestalt psychology, Eastern mysticism and his experiences as a solo traveller in the Middle East, George’s work highlights the unique role coaching can play in finding answers to some of society’s most pressing questions, from global conflicts to the loneliness epidemic.In this conversation with host Neil Mackinnon, George describes how his innate emotional sensitivity became a “nuclear reactor”, fuelling him along a path from the world of luxury travel sales to the cultivation of a deeper connection with the environment through coaching.In this episode, George and Neil also talk about:The complimentary tools of support and challengeWhy George believes coaches do not need a nicheHow supervision can become “an amphitheatre of profound learning”The “beautiful gift” of ignorance when working with new clientsGeorge ends this episode by placing coaching at a fascinating crossroads, describing contrasting futures that might lie ahead depending on the choices we all make in the coming years.- Coaching for Performance by Sir John Whitmore -https://www.performanceconsultants.com/resources/coaching-for-performance-book/- The GROW Model - https://www.performanceconsultants.com/resources/the-grow-model/- Animas - https://www.animascoaching.com/- Anita Rolls (https://careerintelligenceacademy.com/about-us/) and Karen Smart (https://www.aoec.com/author-page/karen-smart-author/) at AOEC- AoEC https://www.aoec.com/- ILM https://www.i-l-m.com/ICF https://coachingfederation.org/- AC https://www.associationforcoaching.com/- EMCC https://emccuk.org/Public/default.aspx- The Body Keeps the Score by Bessel van derKolk https://www.besselvanderkolk.com/resources/the-body-keeps-the-score- AOCS https://www.linkedin.com/company/aocs-association-of-coaching-supervisors/- Myles Downey on The Coach's Journey Podcast https://www.thecoachsjourney.com/podcast/69-myles-downey-what-is-effective-coaching-performance-coaching-when-to-be-directive-changing-clients-maps-of-reality-and-more- Ian McGilchrist https://channelmcgilchrist.com/- The Edge of Coaching https://edgeofcoaching.substack.com/- George Warren Coaching https://www.georgewarrencoaching.com/- BACP Article https://www.bacp.co.uk/bacp-journals/coaching-today/january-2024/where-is-the-humanity/- Coaching in the Climate Crisis, Association forCoaching https://www.associationforcoaching.com/page/CITCC_podcast_series- CCA climate coaching - This this might be the AoEC Certificate in Climate Coaching https://www.aoec.com/programmes/certificate-climate-coaching/- Hetty Einzig https://hettyeinzig.co.uk/

9 snips
Oct 3, 2024 • 53min
#80 – Don’t Wait For Coaching Clients: Create Them (Coaching Business Fundamentals)
Dive into the art of coaching as the hosts explore the concept of making authentic offers. They emphasize the power of inviting potential clients to experience coaching firsthand, likening it to providing water to the thirsty. Hear practical strategies to build genuine connections and overcome the discomfort of outreach. Personal stories showcase the journey from scarcity to action, highlighting the courage needed to engage and invite clients. Ultimately, it’s about prioritizing joy and creativity over mere financial goals, fostering a supportive coaching community.

Sep 26, 2024 • 54min
#79 - From Zero Clients to Thriving Coaching Practice - Robbie on the A Listening Life podcast
In this engaging conversation, Aly King-Smith, the host of A Listening Life podcast, interviews Robbie, who shares invaluable insights on growing a coaching practice. Robbie argues that content creation isn't the best growth strategy and redefines client proposals as practice opportunities. He reveals his pricing evolution from £30 per session and introduces the Coaching Business Flywheel, emphasizing sustainable success through client relationships. His personal anecdotes offer a roadmap for coaches seeking to thrive in their careers.

Sep 19, 2024 • 1h 59min
#78: Ruth Rochelle – Insight Seminars, Systems Theory and the Path to our Current Truth
Ruth Rochelle’s life and career changed when, in 1979, she met Ariana Huffington and took part in the first Insight Seminar ever to happen in the United Kingdom.Ruth describes this moment as her invitation into self-reflection, the start of her career, and the time when she started to become the leader in her own life. In Café Royal on London’s Regent Street, with 100 people – including some famous names – she had an experience she calls mindblowing and heart-opening, revealing deep truths that had previously been hidden from view.In this episode of the Coach’s Journey Podcast, Ruth sheds light on the vast worlds of discovery that opened up to her following that first Insight Seminar, which propelled her into a career as a global facilitator and as a renowned expert on conscious leadership in teams and organisations.Ruth tells host Joey Owen how her remarkable appetite for learning and exploration also led her to study Internal Family Systems, which now underpins her work as an accredited master executive coach, IFS practitioner, systemic team coach and coaching constellations practitioner.In this episode, Ruth and Joey also talk about:Psychosynthesis and other therapeutic models that are harnessed by coachesHow to shift from protective behaviours in order to stand up in your authenticityThe ripple effect and how it can amplify both our limiting patterns and our effective onesThe way systems theory can help us stay in balance and adapt to our current truthRuth ends the podcast with a truly vital message about the parts of ourselves that we bring to interactions with others and the roles we all have to play in taking humanity forward.For more information about Ruth, visit https://www.ruthrochelle.com/For more information about host Joey Owen, visit http://www.joeyowencoaching.com/Read more about The Coach's Journey at www.thecoachsjourney.com.Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQgTo support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.THINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN:- Ariana Huffington https://www.instagram.com/ariannahuff/?hl=en - Insight Seminars https://insightseminars.org/ - John Roger https://www.latimes.com/archives/la-xpm-1988-08-14-vw-882-story.html - Russell Bishop https://russellbishop.com/about - Internal Family Systems https://ifs-institute.com/ - Psychosynthesis Coaching, Auburn Howard https://www.psychosynthesiscoaching.co.uk/ - NLP https://en.wikipedia.org/wiki/Neuro-linguistic_programming - Results Unlimited https://www.upwork.com/agencies/1140793201640026112/ - Internal Family Systems Therapy by Richard Schwartz https://www.amazon.co.uk/Internal-Family-Systems-Therapy-Guilford/dp/1572302720 - The Leadership Circle https://leadershipcircle.com/leadership-assessment-tools/leadership-circle-profile/- Robert Kegan and the Immunity to Change model https://www.gse.harvard.edu/hgse100/story/changing-better#:~:text=Based%20on%2030%20years%20of,distortions%20that%20keep%20you%20from - AOAC master systems coach https://www.aoac.org/aoac-training-courses/ - Third Space https://www.thirdspace.london/ BIOGRAPHY FROM RUTHFor more than 25 years Ruth has been a coach – an executive and team coach, workshop facilitator, transformational coach and coach supervisor – with private clients and with organisations.Ruth is an Accredited Master Executive Coach with APECS, an IFS (Internal Family Systems) Practitioner with the IFS Institute and a Coaching Constellations Practitioner, and her clients have included creative professionals, start-up founders, senior managers, young emerging leaders, celebrities, coaches, and many more.Ruth supports her clients to create and achieve their visions, enrich their relationships, navigate changing circumstances, embark on new life directions, start and grow businesses, address specific challenges, experience greater wellbeing and connect to a meaningful purpose.

Sep 5, 2024 • 37min
#77 - How to Make Connections Who Become Clients (Coaching Business Fundamentals)
Explore the art of authentic connection in the coaching world. Discover why building meaningful relationships is key to sustaining a coaching business. Learn practical strategies to turn fleeting interactions into lasting client connections. Uncover the impact of personal stories in conversations and how tracking these interactions can reshape your business mindset. Plus, gain insights into tailored communication to foster deeper bonds. Dive into the essentials of networking with integrity and watch your coaching practice flourish!

Aug 29, 2024 • 2h 12min
#76 - A Full Group Coaching Session - Listen in to The Coach's Journey Community
This episode is a unique chance to get inside a group coaching call with Robbie Swale.In it, you can hear Robbie coaching David Norris, Joey Owen, Hazel Martin and Alex Swallow, exactly as he would in one of his group coaching programmes for coaches or leaders.It demonstrates the way that he runs The Coach's Journey Community, which is his flexible, affordable group coaching programme for coaches, designed to support them to create thriving businesses and thrive as they do that. It shows both the practical value of working in this way and the incredible - almost magical - synchronicity that can emerge in work like this.In particular, we worked together on:How to finish a year strong, when doing so means you have to go against what society expects of you.How to be proud of the way we interact with our children rather than ashamed.Time, boundaries and how not to resent the people we love when they interrupt us.How to be a professional coach when there are many things buffetting us in our personal lives.But most importantly, this gives you a chance to feel the multiple levels of learning available in a group experience as a coach: learning from what the coaches bring as clients and how Robbie coaches them (and what you might do similarly or differently).We hope we might see you on a similar call as part of The Coach’s Journey Community sometime soon - now is a great time to join, as the September and November calls are available to Diamond Members, meaning you can sign up for £20, try it out and if it’s not the right thing for you, cancel any time. Learn more at https://www.thecoachsjourney.com/community.For more information about Robbie, visit https://www.robbieswale.com/To find out about the other coaches on this episode, visit the links below:David Norris: https://www.davidnorriscoaching.com/Joey Owen: https://joeyowencoaching.com/ and https://freedomtolearn.org.uk/Hazel Martin:https://www.linkedin.com/in/hazelmartinexecutivecoaching/Alex Swallow: https://www.linkedin.com/in/alexswallow/ and http://theinfluenceexpert.com/store/ (where you can get Alex's book about influence)Read more about The Coach's Journey at www.thecoachsjourney.com.Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQgTo support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.THINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN:Watch the video version of this coaching session and follow us on YouTube here: https://www.youtube.com/watch?v=ANwh_WKq9_Q The David Gemmell story Robbie shared is in full, here: http://www.wisdomofgemmell.com/the-pebble-in-the-moonlight/ The other group coaching call that Robbie mentions is on YouTube is here: https://www.youtube.com/watch?v=NFBvAVfZrKQ You can buy the 12-Minute Method books here: https://geni.us/12minutemethodseriesThe Coach’s Journey Community: https://www.thecoachsjourney.com/community

Aug 22, 2024 • 41min
#75 - How To Grow Your Coaching Business (Coaching Business Fundamentals)
Discover the Coaching Business Flywheel, a transformative model designed to boost your coaching career. Uncover the five essentials every coach must embrace for sustainability. Learn how to leverage the flywheel for creating a momentum-driven business, inspired by successful models like Amazon. The hosts dive into the significance of meaningful connections and continuous learning in fostering growth. Plus, explore strategies to engage clients authentically while overcoming common challenges in the coaching landscape.