The Coach's Journey - build a coaching business with integrity

#94: Practical Takeaways from 90+ Episodes: Structuring Engagements, Neuroscience in Sales, Creating Clients Using Napkins and more

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Mar 6, 2025
The hosts reflect on their top practical insights gained from over 90 discussions. They dive into the power of flexible coaching engagements and the importance of making each session feel like a gift. Neuroscience's role in sales is explored, alongside a whimsical idea of creating clients using a napkin. The trio emphasizes the human aspect of coaching, shares personal stories of inspiration, and discusses the connection between community and growth. Get ready for a mix of valuable tools and heartfelt moments!
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ADVICE

Coaching Engagements

  • Propose coaching engagements as a period of time, not a fixed number of sessions.
  • This provides flexibility, accountability, and acknowledges the value of time between sessions.
INSIGHT

Value-Based Coaching

  • Selling coaching by time shifts the focus to value and reduces pressure.
  • It allows clients to fully utilize the coaching experience without holding back.
ANECDOTE

Bill Small's Rolling Engagement

  • Robbie Swale learned from Bill Small's rolling engagement model (two monthly sessions + optional extras).
  • Despite successful implementations, Swale hasn't yet sold the rolling model due to his preference for defined endings.
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