#94: Practical Takeaways from 90+ Episodes: Structuring Engagements, Neuroscience in Sales, Creating Clients Using Napkins and more
The Coach's Journey - build a coaching business with integrity
Moments of Transformation: The Power of Structure and Storytelling in Coaching
This chapter explores key transformative moments in coaching and the necessity of structure for significant breakthroughs. It discusses the role of storytelling in conveying insights, while referencing the Greek goddess Nike, and highlights practical takeaways from earlier episodes.
In this episode of The Coach’s Journey Podcast, hosts Robbie Swale, Alex Swallow and Alex Whitton reflect on some of their most practical takeaways from over 90 episodes of the show. These are the things that they have taken and used in their coaching and coaching businesses… and you can too!
In particular, they talk about:
Working over a period of time not a number of sessions.
Creating rolling coaching engagements.
Making the invitation to a coaching session a gift.
Using neuroscience in the sales process.
What to do when your client says they need help making a decision.
Constantly humanising ourselves and others.
Focus on serving (and sales and leads being an indicator of that).
Going to the toilet in coaching sessions and creating insight when you do it.
Creating clients by writing on a napkin.
And loads more!
Plus, they open the episode exploring the value of focusing on inspiration, and we get to hear what has been inspiring each of them recently.
There are links to the episodes and resources they discuss in the shownotes below.
Download Robbie’s ebook, An Introduction to The Coaching Business Flywheel, here.
For more information about Robbie, visit https://www.robbieswale.com/
Read more about The Coach's Journey at www.thecoachsjourney.com.
Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg
To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.
THINGS WE MENTIONED THAT YOU MIGHT BE INTERESTED IN
Free Ebook: An Introduction to the Coaching Business Flywheel: https://www.thecoachsjourney.com/the-coaching-business-flywheel
Robert Holden: https://www.robertholden.com/
Jennifer Garvey Berger on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-42-jennifer-garvey-berger-the-answer-to-either-or-is-both
Pete McKee: https://www.petemckee.com/
The Invention of Nature - Alexander Humboldt: https://en.wikipedia.org/wiki/The_Invention_of_Nature
Goethe: https://en.wikipedia.org/wiki/Johann_Wolfgang_von_Goethe
The Coach’s Journey Community: https://www.thecoachsjourney.com/community
Chronos and Kairos: https://www.robbieswale.com/the-12-minute-blog/2025/1/24/chronos-and-kairos-enlist-both-the-gods-of-time
Toku McCree’s second appearance on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-54-toku-mccree-zen-and-the-art-of-coaching
Claire Pedrick and Lucia Baldelli on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-55-claire-pedrick-and-lucia-baldelli-the-human-behind-the-coach
Philip Crocker on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/88-philip-crocker-coaching-is-the-most-natural-thing-in-the-world
Episode #8 of The Coach’s Journey Podcast, with loads of other nuts and bolts stuff from Robbie: https://www.thecoachsjourney.com/podcast/robbie-on-structure-first-conversations-marketing-price
The Coach’s Journey Video Page: https://www.thecoachsjourney.com/videos
Bill Small on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-48-bill-small-the-key-to-creation-is-dealing-with-being-uncomfortable
Myles Downey on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/69-myles-downey-what-is-effective-coaching-performance-coaching-when-to-be-directive-changing-clients-maps-of-reality-and-more
Chris Joseph on The Coach’s Journey Podcast (Alex’s key moment is 1:05 in): https://www.thecoachsjourney.com/podcast/episode-19-chris-joseph
Amy Brann on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/87-amy-brann-neuroscience-for-coaches
Marcia Reynolds on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-14-marcia-reynolds-becoming-world-number-five-coachin-guru-rgdph-b5j29
Pbil Bolton on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-2-phil-bolton-from-forensic-accountant-to-the-go-to-career-coach-in-london-and-on-to-work-with-ceos-mds-and-founders
Catriona Horey on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-4-catriona-horey-too-far-away-from-the-joy
Minor Arias on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-3-minor-arias-living-by-design-glz56
Joel Monk on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-6-joel-monk-conversations-at-the-cutting-edge-of-coaching
Jamie Smart on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-16-jamie-smart
Marie Quigley on The Coach’s Journey Podcast (Alex’s bit is 46 minutes in): https://www.thecoachsjourney.com/podcast/71-marie-quigley-living-in-fulfilment-is-a-radical-act-ybxyl
Sheffield Coaching Exchange: https://uk.linkedin.com/company/sheffield-coaching-exchange
Ruth Saville’s Leeds Coaching Walk: https://www.ruthsaville.co.uk/leeds-coach-walks
Coaches Walking LinkedIn Group: https://www.linkedin.com/groups/12827884/
The Coach’s Journey Community: https://www.thecoachsjourney.com/community
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