Inside The Workflow

In this episode, we are joined by Ryan Bonnici, the CMO at G2, for an insightful discussion about navigating marketing during uncertain times. Ryan talks about G2's incredible growth journey, transforming the company’s marketing approach, and achieving 6 million organic visitors per month.We also delve into how G2 is building trust and authority in the market, and why authenticity is at the core of their strategy. From driving impactful content marketing initiatives to launching tools like G2 Track, Ryan shares the lessons learned in creating remarkable products and ensuring a seamless customer experience.Key Takeaways:The power of connection during remote work.How to stand out in a crowded content world.Leveraging authentic content to build brand trust.Insights into improving customer experience by reducing friction.Whether you're a marketing professional, a SaaS enthusiast, or someone navigating the digital transformation, this conversation is packed with valuable lessons!Listen now and join the conversation!

In this episode, we welcome Aiden, founder of Fellow App, to discuss how companies can improve employee retention and communication in a remote-first workplace. Aiden, who has a background in building successful SaaS companies, shares how Fellow App emerged from the need to better support managers. We explore the challenges that distributed teams face, such as maintaining communication rigor and reducing notification overload, and how modern tools can foster better team interactions.Topics covered include:The evolution of Fellow App from a bootstrapped startup to its launch.How remote teams can build stronger, more efficient communication practices.The importance of asynchronous communication and structured meeting agendas.Tips for creating an engaging employee experience that leads to better retention.Listen in for actionable insights on how to lead effectively in the evolving modern workplace.

Join us for an inspiring conversation with John Knightley, the CMO of BlueJeans Network, as we discuss the evolution of the modern workplace and the technology that's making remote work seamless. John shares his experiences from his days at Adobe and how BlueJeans is tackling some of the biggest pain points in remote work today—especially how to create meaningful human connections in a digital environment.What You’ll Learn:How BlueJeans is helping companies provide flexible work options.Why Gen Z prefers video and real-time collaboration tools over traditional emails.What “smart meetings” are and how they’re helping employees reclaim their time.The importance of putting customer experience at the center of every business decision.Whether you’re managing a remote team or curious about the future of work, this episode offers valuable insights on how technology can enable, rather than complicate, your work life. Tune in now!

In this episode, we welcome Vanessa, VP of Marketing at iHeartMedia, to talk about the dynamic world of traditional media and its adaptation in the digital era. From starting in radio at just 15 to playing a key role in launching the iHeartRadio app, Vanessa has seen it all. She shares valuable insights into how iHeartRadio competes not just with radio but also with content behemoths like Netflix and Facebook.We explore the power of personalization, the role of data in crafting targeted campaigns, and how iHeart's local radio personalities help build trust with listeners. Vanessa also touches on the importance of real-life community engagement and why brands need to be more human than ever in their interactions.Whether you're curious about the future of media or interested in how to break through digital noise, this episode is packed with practical insights.Topics Covered:Vanessa’s career journey in mediaThe evolution of iHeartRadio and its global impactHow to break through the digital clutter and engage distracted audiencesThe role of personalization in customer experienceWhy face-to-face interactions still matter in the digital ageTune in for an insightful conversation on the future of media!

In this episode, we chat with Nicole Warschauer, a marketing and community expert with a wealth of experience from top companies like Yelp and Dribble. Nicole shares how businesses can craft customer experiences that stand out, from knowing your audience to creating seamless content journeys. She also dives into the importance of visuals, the role of community, and her predictions on the future of remote work. Whether you're a marketer, business leader, or entrepreneur, this episode is packed with actionable insights on staying ahead in the digital age.Tune in to hear Nicole’s tips on creating lasting customer relationships and navigating the modern workplace!

In this episode, Jay sits down with Nico Prins, a seasoned SEO consultant who works with Fortune 500 companies to optimize content and customer experience strategies. They dive into how businesses can cut through the overwhelming noise of the digital world by focusing on the right channels, providing meaningful customer experiences, and leveraging the power of video and visuals. Nico also shares insights into what the future holds for customer experience, including advancements in 5G and virtual reality. If you're looking to improve your brand's strategy and customer engagement, this episode is packed with actionable advice and forward-thinking ideas.Topics Discussed:Importance of focusing on core channels rather than omni-channel overloadThe DNA of a great customer experience: balancing brand promise with customer expectationsThe power of video and visuals in improving engagement and onboardingHow to build strong customer loyalty by going the extra mileWhat the future holds: 5G, virtual reality, and the evolution of customer experience

In this episode, we sit down with Chris Herd, Founder of Firstbase, to discuss the future of the workplace and why remote-first companies are more than just a pandemic solution. Chris shares insights on the benefits and challenges of remote work, why it's critical to get the experience right, and how Firstbase is helping companies transition to remote-first cultures. He also dives into how companies can recreate the positive aspects of office life while improving comfort and productivity for remote workers. If you’re curious about what the future of work holds, tune in for an insightful discussion.

What makes a truly great customer experience? In this episode, we dive into that question with Robert Chatwani, Chief Marketing Officer at Atlassian. Robert shares his approach to bridging the gap between customer expectations and reality, and how to build a brand that consistently delivers across all touchpoints.We discuss the elements of a great customer experience, including:The Experience Gap: Meeting customer expectations through thoughtful design.Consistency Across Channels: Ensuring every interaction leaves a positive impression.Low-Friction Experiences: Making it easy for customers to get value without unnecessary effort.Robert also shares a personal story about an unexpected retail experience and the lessons it holds for companies looking to exceed customer expectations. Finally, we talk about the future of customer experience in a post-pandemic world, and how Atlassian’s tools are driving innovation for teams everywhere.Tune in for actionable insights and learn how to apply these principles to your own business!

In this episode of Future of Work & Customer Experience, host Joe welcomes longtime Twitter friend and marketing expert, Sarah Dudley, for an insightful discussion on how large enterprises, like IBM, are revolutionizing customer experience using the Internet of Things (IoT) and artificial intelligence (AI). Sarah, who currently works in product marketing at IBM Watson IoT and serves as the Executive Director of Boston Content, shares her journey in the tech and marketing space and offers a deep dive into the ever-evolving landscape of modern marketing.Together, Joe and Sarah discuss how IBM’s cutting-edge technologies, such as IoT and AI, are being leveraged to improve both personal and enterprise-level customer experiences. They explore how marketing strategies have shifted from a product-centric approach to a human-focused one that emphasizes connection, customization, and authenticity. Sarah shares some real-life examples from her work in IoT, including IBM’s unique projects, like using IoT to streamline complex processes — from facilities management to improving workplace experiences — and how personalization can either enhance or hinder the customer journey.Tune in as Sarah highlights the importance of creating authentic touchpoints in every customer interaction, and why understanding customer needs should always come before pushing a product. She also shares insights on the role of data in optimizing digital experiences, the fine line between personalization and privacy, and the future of customer engagement through AI-driven solutions like IBM’s virtual assistant “Sarah.”Key Takeaways:•Modern Marketing Focus: How IBM shifted its focus towards creating human-centric, personalized marketing experiences that prioritize customer needs.•Importance of IoT & AI: Insights on how IoT is shaping industries by enhancing customer experiences behind the scenes, from infrastructure maintenance to workplace optimization.•Personalization vs. Privacy: The delicate balance between delivering personalized experiences and maintaining customer privacy.•The Future of Customer Experience: A look at the integration of virtual assistants and AI to improve operations and the customer journey in the workplace.Chapters:1.[00:00] IntroductionJoe introduces Sarah Dudley, her background in marketing, and her role at IBM Watson IoT.2.[04:15] The Evolution of Customer ExperienceSarah talks about the shift from product-focused to human-centric marketing and the importance of emotional connections in creating memorable experiences.3.[10:00] Customization vs. PrivacyThe balance between delivering personalized experiences and avoiding the creepiness factor in marketing.4.[15:30] IoT’s Role in Modern BusinessSarah shares examples of how IoT is transforming industries, from infrastructure management to creating seamless workplace environments.5.[21:45] Human-Centered Design in IoTExploring how IoT helps bridge the gap between digital devices and real human experiences, and how AI-driven insights improve both.6.[27:00] Future Trends in Customer Experience & AISarah explains IBM’s vision for the future, including AI-powered assistants like “Sarah” and how they’re enhancing building operations and customer service.7.[32:45] Closing ThoughtsJoe and Sarah reflect on the evolving nature of marketing and customer experience, emphasizing the importance of staying authentic in a digital-first world.Notable Quotes:•“It’s no longer about what your product does, it’s about how it makes people feel.” – Sarah Dudley•“The line between personalization and privacy is thinner than ever. It’s important to customize experiences without c