Inside The Workflow Season 1 - #11 Ryan Bonnici, CMO, G2 - Scaling growth
In this episode, we are joined by Ryan Bonnici, the CMO at G2, for an insightful discussion about navigating marketing during uncertain times. Ryan talks about G2's incredible growth journey, transforming the company’s marketing approach, and achieving 6 million organic visitors per month.
We also delve into how G2 is building trust and authority in the market, and why authenticity is at the core of their strategy. From driving impactful content marketing initiatives to launching tools like G2 Track, Ryan shares the lessons learned in creating remarkable products and ensuring a seamless customer experience.
Key Takeaways:
- The power of connection during remote work.
- How to stand out in a crowded content world.
- Leveraging authentic content to build brand trust.
- Insights into improving customer experience by reducing friction.
Whether you're a marketing professional, a SaaS enthusiast, or someone navigating the digital transformation, this conversation is packed with valuable lessons!
Listen now and join the conversation!