
Inside The Workflow Season 1 - #2 Robert Chatwani, CMO Atlassian, Delivering Customer Experience
What makes a truly great customer experience? In this episode, we dive into that question with Robert Chatwani, Chief Marketing Officer at Atlassian. Robert shares his approach to bridging the gap between customer expectations and reality, and how to build a brand that consistently delivers across all touchpoints.
We discuss the elements of a great customer experience, including:
- The Experience Gap: Meeting customer expectations through thoughtful design.
- Consistency Across Channels: Ensuring every interaction leaves a positive impression.
- Low-Friction Experiences: Making it easy for customers to get value without unnecessary effort.
Robert also shares a personal story about an unexpected retail experience and the lessons it holds for companies looking to exceed customer expectations. Finally, we talk about the future of customer experience in a post-pandemic world, and how Atlassian’s tools are driving innovation for teams everywhere.
Tune in for actionable insights and learn how to apply these principles to your own business!
