Public Relations Review Podcast

Peter C Woolfolk, Producer & Host

Episodes

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May 16, 2022 • 26min

Crisis Communications: Plan NOW To Get Ahead of Potential Problems!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Too often organizations FAIL to develop effective "Crisis Communications" plans. Detailed, well throughout plans are extremely valuable should a crisis occur. What can be PREVENTED if you consider this and other potential problems during a detailed, well-thought-out crisis communications plan in advance? What happens if your firm has a fire?  Where will you work then?  Did you back up all your files off the site?   Advance planning allows you to consider what "can we prevent from happening NOW."  Too often crisis plans are prepared to address what to do AFTER a problem occurs.  Who is best equipped to manage this important function well?  Seasoned veteran Dave Oates, President of Public Relations Security offers important guidance to help you take action to PREVENT problems from getting out of hand.Also, learn more about this podcast at:https://www.youtube.com/watch?v=3D54NRSyeXs Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
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May 2, 2022 • 23min

Public Relations in Panama. Moving There & Succeeding There! How it Was Done!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Although she had her degree in Public Relations & Communications, Donna Siebrasse, Founder of SSR PR Solutions, did not have Panama in her future.  How things change.  It was her marriage that got her there.  After a few years in Panama, and surviving a dictatorship, she recognized an opportunity to present and practice some great American-style PR in Panama City.  With a large influx of American corporations, those opportunities expanded. In this episode, Donna outlines how she began, how she expanded, and how she eventually grew into having a ten-person staff.Also visit our new YouTube video:https://www.youtube.com/watch?v=3D54NRSyeXs Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
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Apr 18, 2022 • 37min

Solid Guidance to Successfully Market to Asian Americans. What You MUST Know to Avoid Failure!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Asian Americans are the fasting growing population segment and most affluent.  In America, there are about 20 Asian subgroups and your success depends on which group you are marketing to. You MUST comprehend and practice their cultural norms if you want to be successful.  Which generation are you dealing with?  How do you properly greet them?  What is most important to them about your product?  Dr. Michael Soon Lee, President, EthnoConnect, provides important information you must adhere to and avoid failure.  One fatal mistake: all Asians DO NOT look alike. Asians know the differences between these groups in appearance and other areas.  This episode will save you potential embarrassment and guide you to success.Also see our updated YouTube video at:https://www.youtube.com/watch?v=3D54NRSyeXs&t=4s Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
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Apr 4, 2022 • 28min

PRSA National Chairlady Discusses PRSAs DEI Strategies, Celebrates Podcast's 100th Episode

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!PRSA's National Chairlady, Dr. Felicia Blow, discusses some PR history and efforts and need to improve DEI in PR and she joins in the celebration of this podcast's 100th episode,  For years minorities have been underrepresented in public relations.  Dr. Blow covers some minority PR pioneers, the benefits of having minority representation in public relations efforts and the national PRSA efforts to improve recruitment and retention of minorities in the PR industry.The Public Relations Review Podcast was launched January 2019 with a monologue by the producer/host, uploaded onto a single platform and still in the process of deciding how to grow its audience. Problem solved.  This podcast is now carried on 30+ platforms, produced 100 episodes and growing and now heard in 1,600+ cities across 110 countries around the globe. The podcast has been rated among the best podcasts   in the U.S., won "Best PR Podcast" award from the Nashville PRSA and is currently under consideration for a national podcast award.  Listen!  Learn!  Share.Learn more about this podcast on YouTube:https://www.youtube.com/watch?v=3D54NRSyeXs Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
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Mar 28, 2022 • 27min

Corporate Communications: The importance of a solid plan & how to develop one

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!The corporate communications renaissance is a resurgence of all the elements needed to successfully coordinate and produce your internal and external communications activities.  Yesenia Reinoso, Principal of "Y" Communicate, provides a compelling, comprehensive and knowledgeable overview of the importance and benefits of a well constructed, effective and all-encompassing corporate communications plan.  She offers experience and insights on the positive impacts of thorough planning, employee buy-in and active participation.  Listen and learn as this insightful young lady delivers guidance and tips you can use!! Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
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Mar 21, 2022 • 32min

Christian Public Relations: Being Successful Working Within the Traditional PR Framework.

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Christian public relations! Is there much difference between them and traditional PR? How can one practicing Christian PR work within the traditional setting?  Can a traditional PR organization accommodate Christian PR practitioners?  What hurdles do Christian PR practitioners face when dealing with traditional media?  Guests Dr. Amanda Staggenborg, George Fox University and Reverend Brian Fesler, Religion Communicators Council discuss these issues and more in this informative episode.  Listen!  Learn!  Share! Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
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Mar 7, 2022 • 28min

Awards Boost PR Prestige! Learn How To Win More of Them!!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Did you know that many companies don't apply for awards simply because they are s NOT aware of them. Awards bring prestigious and positive recognition to all types of businesses.  Awards are the ideal confirmation of your quality of work and professionalism.  Becky Wilson,   WDS Marketing & Public Relations, in Overland Park, Kansas  has shifted her focus and has now helped her clients win over 300 awards.  That's right, over 300  awards.  Listen as she explains how to submit successful entries, how to locate award opportunities and more.  Honestly, since speaking to Becky I have also submitted an entry for an award she made me aware of.  Her guidance may help you be on be receiving end of a new trophy.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
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Feb 21, 2022 • 29min

A PR Professional Involved in Hawaii's Sustainability Matters! Could This Become a National Effort?

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Sustainability issues are being addressed all across the nation and around the world.  How are U.S. public relations professionals getting involved, contributing to this very important issue.  Piia (Pea-a)_Aarma, CEO of Pineapple Tweed, Honolulu, Hawaii provides insight into local sustainability issues and her involvement.  She articulates about the particular projects in Hawaii, the goals for projects and how she helps these projects become successful.  This episode provides an overview of her efforts toward helping Hawaii become a better place to live...and how others might benefit from her experiences. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
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Feb 14, 2022 • 21min

An unvarnished conversation: More Black-owned newspapers included in PR community outreach efforts.

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!With the complexion and growth of the United States population pointing toward people of color one would think public relations firms, government agencies and others would develop plans to reach these populations--particularly African Americans.  Estimates suggest than people of color will become the majority of the U.S. population somewhere around 2040-2060, if not sooner. People of color will constitute 57% of the population with African Americans reaching about 14% percent of the population by 2030.  In addition,  African Americans will have buying power of over $1.5 trillion by 2030. Can any PR firm, government agency, etc afford to overlook this market?Rosetta Miller Perry, Publisher of Nashville's Tennessee Tribune, offers her unvarnished opinion and experiences about majority PR firms linkage to the Black press.  She also provides to guidance to how access to the 22 million readers of Black owned  newspapers can be successfully achieved.  Listen as Rosetta speaks her mind and about her experiences. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
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Feb 7, 2022 • 23min

Developing a Strategic Communications plan? Listen to do it right the first time!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Developing your strategic communications plan is not a quick & easy process. Jessica Graham, APR, Fellow APR, Fionix Consulting, Charlotte, NC, provides useful guidelines to help you better understand context and content needed to produce a successful strategic communications plan for your clients or office.  Jessica outlines how she proceeds both as a "front and center" consultant or a member of the client's team to provide the needed services.  Her holistic approach could be valuable to you. If you have been in search of strategic communications guidance this is your episode. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com

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