Public Relations Review Podcast
Peter C Woolfolk, Producer & Host
An award-winning, global podcast with host Peter Woolfolk discussing substantive public relations topics, issues, and more with public relations professionals, educators, vendors, and others. Seasoned professionals provide expert content useful in your daily PR projects. Guests from around the U.S. {and some international} are interviewed, all while providing quality, substantive information of interest to public relations professionals at all levels.APPLE ranks this podcast among the "Top 1%" of podcasts worldwide." Rated #4 on the "MillionPodcasts" Top 60 PR Podcasts. Ranked in the Top 10% most popular shows of the 3.5+ million ranked by "Listen Score." Rated #13 on FEEDSPOTS top 70 PR Podcasts 2025. Recently, the podcast won the 2024 Award of Merit from the Nashville PRSA. The podcast also won the UK's Innovation in Business's "Media Innovator Award" as "Podcast Innovator of the Year--2023--Southern USA." The podcast has won "Best Podcast" awards from American Business Awards and Nashville-PRSA. Rated in the U.S. among "Top" / "Best" PR podcasts on multiple sites. Five-star ratings on Apple Podcasts. Listeners in 3,279 cities in 157 countries around the world. Available on Amazon Alexa and 30+ sites around the world.Podcast official website: www.publicrelationsreviewpodcast.com Podcast studio currently located in Brentwood, Tenn USA.Leave a podcast review at: https://www.publicrelationsreviewpodcast.com Facebook/Meta: https://m.facebook.com/Public-Relations-Review-Podcast-590455264754170/ Learn more on YouTube: https://www.youtube.com/watch?v=3D54NRSyeXs
Episodes
Mentioned books
Jan 3, 2023 • 24min
Communications Audit? Get Successful Guidance From This Proven Expert!!
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!When you hear "Communications Audit" do your eyes glaze over? Never again! My guest is a skilled professional who provides the expert guidance required to conduct a solid comprehensive communications audit. Award-winning Mellissa Braham, APR, head of the National Schools Public Relations Association's Communications Audit Service digs deep into her years of successful experience to deliver a wealth of information and guidance. She covers the use of focus groups, multiple digital platforms, multi-lingual situations, and much more. Her superior work was recognized in 2016 with an NSPRA Golden Achievement Award and in 2013 with an NSPRA Gold Medallion. This is the episode that gives you the confidence to get started!!! Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
Dec 19, 2022 • 32min
College PR Students Solve "Real Life" Problem of PR Enrollment Shortfall !!!!
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!When the professor of the Public Relations curriculum at Eastern Michigan University in Ypsilanti, Michigan noticed classes fell short of expected enrollment she challenged her current PR students to devise a campaign to both inform and encourage high school and current college students to consider Public Relations as a course of study. Professor Lolita Cummings and several of the students involved in creating and executing this successful strategy articulate how they developed the campaign and the execution needed to achieve success. Listen as EMU's PR students outline the work involved in solving this "real life" situation. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
Nov 14, 2022 • 22min
Newsjacking! Making it work! Mistakes to Avoid!
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Newsjacking continues to attract attention in PR circles. Yet, it requires great skill and accurate timing to be successful. This is not the time to push your clients or services. Newsjacking requires you to provide substance reporters can use. Skilled PR pro Tara Parsell, Founder of Media Pros(e), outlines the skills and techniques needed to have journalists engage you as a competent resource.Listen to this skilled professional as she outlines the methods she used to win journalists favor. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
Oct 10, 2022 • 27min
Successful Storytelling Guidance From A Proven, Experienced Professional
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Storytelling is the proven method to successfully having your story told. But what constitutes successful storytelling? With his writing and editing of more than 20,000 stories during two decades as a journalist before going into public relations and experience as a broadcast journalist, White House correspondent and editor Paul Furiga, CEO & Chief Storyteller at WordWrite PR, knows how to tell successful, impactful stories. Add to that his several years at the global agency Ketchum Public Relations, serving clients that included Alcoa, Bridgestone/Firestone, and Rutgers University where his storytelling expertise benefitted his clients exceptionally well. Paul offers you guidance to telling meaningful, focused stories with substance. The technique to tell stories that offer content clients can relate to and benefit from. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
Sep 23, 2022 • 20min
Do Paid Bylines Work? YES!! Here's Guidance to Get the Best Results and to Avoid Disaster!
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!With many print publications beginning to charge to have "Byline Articles" published it could become a public disaster if not smartly managed. Barbara Nonas, an award-winning strategic communications consultant and C-Suite advisor, brings her experience to this episode to deliver expert guidance for getting the best possible outcomes when using paid bylines.What is the biggest mistake you could make when using these articles? What should be your major objective for using them? What information should such articles include?This episode may be of help toward your being viewed as a "thought leader."View short podcast video on YouTube:https://www.youtube.com/watch?v=3D54NRSyeXs&t=4s Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
Sep 12, 2022 • 17min
Raise Your Storytelling Presentations! This Expert Gives Solid Guidance To Improve Your Outcomes
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Looking for ideas to add stimulation and acceptance to your storytelling presentations? Look no further! Axelle Vanquaillie, Principal of DRAWIFY, joins the podcast from Antwerp, Belgium to offer exceptional tips and guidance to catapult your storytelling to a higher level. In addition to relatable images did you know: that it's important to have a catchy title? Define the main character,! Include story context! And much more. Axelle will help you include additional flair and emotions in your next story. Listen...and boost your next storytelling presentation.DRAWIFY is available online with free and paid versions.Link to Public Relations Review Podcast's YouTube video:https://www.youtube.com/watch?v=3D54NRSyeXs Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
Sep 5, 2022 • 41min
Victory Over Unethical Actions of VA Hospital Senior Officials! How it was achieved! How you can also be successful!
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Have you ever witnessed unethical actions in your workplace? Would you remain quiet? Would take steps to have these misdeeds stopped? What influences your decision?Paula Pedene, Paula Pedene & Associates of Phoenix, Arizona, recognized massive misdeeds by senior officials at the Veterans Administration hospital in Phoenix and began to take steps to end this travesty that caused the death of some veterans. She began to face an onslaught of unfair and punishing treatment. Paula was bloodied but stood tall through it all. Bent but not broken. She enlisted sympathetic co-workers to assist in assembling data and facts to support their claims. Her efforts paid off. She gained the support of local media, and members of Congress that responded to her detailed information. In the end, she provided the details and data that removed multiple senior officials from the VA hospital. Paula's efforts were recognized with a PRSA PR Pro of the year award. She was also inducted into the Defense Information School Hall of Fame and she published her book: "A Sacred Duty."Link to Paula Pedene:https://paulapedene.com/Podcast Video:https://www.youtube.com/watch?v=3D54NRSyeXs Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
Jul 25, 2022 • 21min
Great Metrics to Measure the Success of Your PR Campaign!!
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!How do you measure the success of your PR campaign? How do you explain to your client how a successful outcome is determined? Listen as Sasha Dookhoo, Crenshaw Communications, provides the information you need to validate and measure the success of your public relations campaign. She lists five very important metrics needed to provide your clients with valid data to demonstrate this campaign did achieve its intended goals. She also mentions which platforms might be useful to collect this data. There is much more data than news clips to show success. DON'T MISS THIS ONE!!!!!Learn more about this podcast at: "Public Relations Review Podcast" on YouTube and online. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
Jun 19, 2022 • 25min
New Black Unicorn PR Firm Targets New Startup Businesses as Clients. What Makes It a Success?
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!How many new PR firms would target new start-up businesses as clients? Well, the new Black Unicorn Public Relations firm did just that...and it has become a successful strategy. The new firms must be funded and operational. Rather than just being a PR agency for the startups Black Unicorn functions as an internal entity. With offices in London and Vilnius Lithuania founder Julia Jugorova, a former journalist, also has virtual staffers in Germany, Spain, South Africa, and Slovakia to help facilitate and grow the business. Listen to how she made this format work for her.Learn more about our podcast on YouTube:https://www.youtube.com/watch?v=3D54NRSyeXs Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
Jun 6, 2022 • 22min
New PROPEL Platform Boosts "Earned Media" Outcomes! FREE version available!
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Exhausted using multiple, expensive programs to determine how your media pitch is working. Worry no more. PROPEL PRM is here. Zack Cutler, CEO & Founder chats with us from Tel Aviv, Israel about the exceptional benefits PROPEL offers that help PR professionals become much more successful with media pitching. This new Public Relations Management tool is now the fastest PR technology in the world. Listen as he explains how this program provides exceptional data that enhances your pitches and stimulates added placements. And YES, there is a free version. According to Zack PROPEL performs much better than most of the numerous competitive platforms that offer far fewer services.Listen! Learn! Share!Learn more about this podcast at:https://www.youtube.com/watch?v=3D54NRSyeXs Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
