With many print publications beginning to charge to have "Byline Articles" published it could become a public disaster if not smartly managed. Barbara Nonas, an award-winning strategic communications consultant and C-Suite advisor, brings her experience to this episode to deliver expert guidance for getting the best possible outcomes when using paid bylines. What is the biggest mistake you could make when using these articles? What should be your major objective for using them? What information should such articles include? This episode may be of help toward your being viewed as a "thought leader."
Public Relations Review Podcast