Developing your strategic communications plan is not a quick & easy process. Jessica Graham, APR, Fellow APR, Fionix Consulting, Charlotte, NC, provides useful guidelines to help you better understand context and content needed to produce a successful strategic communications plan for your clients or office. Jessica outlines how she proceeds both as a "front and center" consultant or a member of the client's team to provide the needed services. Her holistic approach could be valuable to you. If you have been in search of strategic communications guidance this is your episode.
Public Relations Review Podcast