Public Relations Review Podcast

Peter C Woolfolk, Producer & Host

Episodes

Mentioned books

undefined
Jan 17, 2022 • 37min

Need a Boost to Your PR Career? The "Public Relations Finishing School" Maybe your answer!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!With over 25 years of solid public relations experience at senior levels Betty Galligan was constantly aware too many younger people entering their public relations job were still not equipped to handle any serious projects.  In addition, there are folks with some experience that could benefit from some additional skills and advanced/refresher public relations courses to  justify job growth. Enter, the "Public Relations Finishing School," a 10-module online curriculum that provides the guidance and expertise to help those wanting advancement.  The brainchild of Betty Galligan, APR, and President of Newberry Public Relations & Marketing, East Providence Rhode Island, this program allows you to interact with experienced professionals on a wide range of subjects, and projects, required to be a  respected, solid professional.  Listen and better understand how this finishing school could be of benefit to you!  For more information: 401-433-5965 Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
undefined
Jan 4, 2022 • 24min

Successfully Adding Digital Marketing to Your Agency Services. Avoid mistakes. This episode will guide you!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!After many successful years in PR, Nicole Morgan, CEO of Resolute Public Relations in Tulsa, OK decided to launch her own agency.  While her knowledge and experience with digital marketing served its purpose working for an agency she knew that to be successful with her new agency she had to have top level digital marketing talent on staff.  In this episode Nicole is honest with realization that a distant digital staff member could not deliver the nut & bolts details than an on-staff person could provide.  She details the major differences and how she successfully made the transition between remote staff and on-site staff and the benefits that came along with the transition.  Thinking of adding a digital marketer to your staff, listen to this episode before you make your move!! Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
undefined
Dec 6, 2021 • 27min

Weak on press release placements? Listen to solid tips to boost your success!!!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!What are some of the common mistakes made when writing a press release?  What are the most important points you need to know to make your release more acceptable to the media?  What creative ideas can help elevate your press release acceptance?Mickie Kennedy, Principal of eReleases, Baltimore County, MD,  offers knowledgeable guidance based on proven experience to boost your release placements.   How many characters are optimal for headlines?   What are the TWO most used action verbs used in headlines?  What additions should be included with your release to improve their engagements?  This episode offers a brief course in writing a solid press release.Listen!  Learn!! Share!!   Thank you for listening!! Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
undefined
Nov 27, 2021 • 29min

Gay PR Pro was snubbed. Now she owns her $million agency!!! How it happened!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Enough is enough! Tired of the snubs. Done with non-acceptance! Although her work was stellar being a gay female limited her acceptance into the company culture. After 10 years of being on the outside in her silicon Valley PR jobs Evie Smith Hatmaker decided to take her "Michael Jordan level of experience" and become a solo practitioner.  Things were going well.  After her successful experiences with several non-traditional clients the light came on. Too few PR firms were prepared to represent companies operated by non-traditional owners.  Hatmaker recognized this as an opportunity with her name on it. She focused on the underrepresented companies and their founders.  The door was wide open for working with companies who make their own lanes. She worked with forward thinking clients and those who were disrupters in their industry.   Hatmaker now over sees her million dollar agency that works hard to serve those underrepresented organizations. Her Rebellious Public Relations firm, in Los Angeles & Portland, OR, works to elevate PR industry standards and culture, sharing cultural competency and becoming more accepting of the LGBTQ+,  BIPOC and people of color communities.  This episode will enlightened you about her success. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
undefined
Nov 10, 2021 • 26min

The Power of Social Impact Storytelling. This compelling interview will move you!!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!A major university, Georgetown University, describes Social Impact Storytelling: "History has shown that stories are inextricably linked to what it means to be human. Before there was formal communication, there were stories. It should come as no surprise, then, that social movements and organizations like nonprofits, foundations, and socially responsible businesses are now working to leverage stories as a strategic tool to advance important missions. Effective stories are powerful because they drive action: spurring donations, mobilizing supporters, and more. By building emotional connections, stories bring to life the work of the issues we care so much about in ways that other forms of communication cannot."Listen as Adena White, APR, of Conway, AR, a principal with Blackbelt Media discusses the emotions and reasons she was driven to develop and engage her Social Impact Storytelling skills to help and support her clients, produce a podcast and more. The conversation with this PR pro is very compelling. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
undefined
Nov 1, 2021 • 25min

Failing to get your op-eds placed? This PR pro explains why..and guidance to increase your chances.

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Many public relations professionals have often written op-ed pieces for our clients hoping to  successfully placed either in the local newspaper or in one the nationally recognized newspapers.  Unfortunately, when it comes to the more recognized newspapers the op-ed placement rate becomes abysmal.  Why are many op-ed pieces being rejected?  My guest Bob Brody is a Public Relations consultant, a veteran of Weber Shandwick and Ogilvy. He also contributes to The Wall Street Journal, The New York Times and the Washington Post. He joins this podcast from  Martina Franca, Italy.  Listen as this experienced professional outlines the primary causes...and some options to increase your opportunities for placement.Please leave a review.  Thank you. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
undefined
Oct 20, 2021 • 28min

Need guidance developing a campaign? This expert gives you a solid game plan to get it done!!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Public relations firms are often call upon to help produce a campaign to either help get something done or to prevent something from moving forward.  This is NOT the time for beginners.  Sarah Erkmann Ward has a very successful record working in and developing campaigns.  Her Anchorage based  Blueprint Alaska Public Relations firm is battle tested and provides listeners with a "blueprint" for creating an effective campaign.  Most organizations needing a campaign to achieve their desirable outcome will NOT trust such an important effort to anyone with no actual, hands-on experience.  Remember, campaigns can cover a range of issues from buying new computers for the elementary school, adding sidewalks to a neighborhood or constructing a new convention center in town.  Listen to how the professionals do it!! Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
undefined
Oct 12, 2021 • 38min

Need to hire a PR, Marketing, Digital firm? These experts provide successful guidance!!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!On occasion an organization may have a massive project, be understaffed or simply lack the skills to produce an important event.  This is when hiring a public relations, marketing or digital firm may be the answer to successfully complete your project.  Do you ask your cousin for guidance?  Perhaps you met a PR person at a business meeting!  How can you feel confident you can identify the optimal firm to get this project completed successfully, without complications and that they clearly understand your goals?   RFP Associates of Fairfax, VA has a proven track record of success.  They have worked with PRSA and others to help identify what is important to persons hiring these firms.  Steve Drake and Robert Udowitz, both PR veterans, have the senior level experience and proven track record of helping organizations contract with the optimal firm.  Their unbiased process may take several months but the outcome has proven to be worth the time. If you need to hire a PR, marketing , digital firm you must listen to this episode!!!! Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
undefined
Sep 23, 2021 • 27min

Metro Monitoring: A broadcast focus and the range of services they provide nationally.

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!NOTE: Due to a temporary technical problem the podcast was recorded via conference call then edited with Audacity.Media monitoring is an ongoing service that public relations professionals often need to demonstrate effectiveness of project outreach, penetration, etc. Brian Council, President of Metro Monitor in Birmingham, AL outlines  their extensive network available to collect primarily broadcast data nationwide for clients. However, they also have the capacity to monitor 40,000 online news sources and huge amounts of blogs and social media.  How do they differ/compare to digital monitoring sites?  Brian confidently articulates the benefits of Media Monitor services to their wide range of clients across the nation. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
undefined
Sep 12, 2021 • 35min

A Public Affairs Officer Offers Overview of Military and Government PR Duties

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Public Affairs Officers are the PR professionals in the government and the military.  Samuel House served in both. Listen as he explains his duties while in the military and federal government. Very interesting is the compressed training he received in the military to learned the public relations functions in a limited time.  His travels in foreign nations help him prepare for later experiences. He also explains how he reached his differing audiences depending on his location and projects.  Considering a career as a Public Affairs Officer?  This episode is for you. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
 Get the app