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Many public relations professionals have often written op-ed pieces for our clients hoping to successfully placed either in the local newspaper or in one the nationally recognized newspapers. Unfortunately, when it comes to the more recognized newspapers the op-ed placement rate becomes abysmal. Why are many op-ed pieces being rejected?
My guest Bob Brody is a Public Relations consultant, a veteran of Weber Shandwick and Ogilvy. He also contributes to The Wall Street Journal, The New York Times and the Washington Post. He joins this podcast from Martina Franca, Italy. Listen as this experienced professional outlines the primary causes...and some options to increase your opportunities for placement.
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Public Relations Review Podcast