The Liquid Lunch Project

  Looking for no-nonsense marketing strategies that actually work? Join us in this episode of the Liquid Lunch Project as we sit down with Hemant Varshney, the founder of Digicom, the "no bullshit" growth agency.   Here's a sneak peek of what's on tap:   Hemant breaks down the bullsh*t in marketing today and shares why data-driven strategies are the way forward. Learn the first steps small businesses can take to boost their online presence without breaking the bank. Discover how digital advertising helped a local podiatrist scale their patient volume from 50 to over 200 per week. Hemant's journey from building websites for his dad's business to working with high-growth companies like Babel and HelloFresh. Uncover the impact of COVID-19 on marketing strategies and why understanding your breakeven margin is crucial. Plus, find out why Google is Hemant's top pick for advertising platforms and the real deal behind Meta ads.   So, if you're tired of fluffy marketing promises and ready for actionable insights that drive real results, tune in now! Favorite Quote:   “A lot of businesses are built on reviews. People do business with people.” Connect with Hermant: https://www.facebook.com/DigiCom.io/ https://www.instagram.com/digicom.io/ https://www.linkedin.com/company/digicom-digital-commerce-corporation/ https://www.instagram.com/hemvarsh/?hl=en  https://www.linkedin.com/in/hvarshney/   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Ready to take your financial game to the next level?  Join us for a conversation with financial guru Steve Selengut, aka The Income Coach, as we uncover the secrets to building a robust investment portfolio. From dividend-paying stocks to closed-end funds, learn how to turbocharge your income generation strategy and secure your financial future.   Key Highlights: Explore innovative approaches to income-focused investing that every entrepreneur should know. Delve into the world of closed-end funds and discover how they can supercharge your portfolio's income potential. Get insider tips on crafting a winning investment strategy that balances risk and reward for maximum returns. Navigate market volatility like a seasoned pro with expert insights into building a resilient investment portfolio. Financial independence doesn’t have to be a pipe dream. Hit that play button and learn how you can generate sustainable income for long-term financial security.    Favorite Quote: “Dividends are hugely important, but so is understanding that there's more than one stream of income in the stock market.” Connect with Steve: https://theincomecoach.net/  https://www.facebook.com/steve.selengut  https://www.linkedin.com/in/privateinvestmentmanagement/   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

In this week's episode, Nick Barrett, the founder of CordBrick LLC, joins us to peel back the curtain on the whole production and manufacturing process. From idea to implementation, Nick walks us through the steps of getting his product from pipedream to profitable reality. From outsourcing, choosing a manufacturer, trademarks, funding, and more, we get a peak behind the curtains of the process of what it takes to make something in 2024.   Key Takeaways:   The significance of building a brand that transcends the product itself and builds customer trust and loyalty. Learn how Nick's decision to introduce a second product, DeskBrick, driven by customer feedback, aims to expand his brand's offerings while maintaining each product's uniqueness. Explore Nick's experience with freelancers from platforms like Fiverr and Upwork, highlighting the benefits of cost-effectiveness, efficiency, and access to a diverse talent pool. Understand the crucial role of protecting intellectual property through patents and trademarks as Nick shares his proactive approach to safeguarding CordBrick's brand identity. Nick's journey shows how important it is to make smart decisions, protect your brand, and take action to stay ahead of the competition. Favorite Quote:   I realized early on it's important to build your brand because someone can copy this product quite easily. I want to give them things they know they can rely on. I think that's part of building a brand. Connect with Nick: https://cordbrick.com/  https://www.facebook.com/CordBrick  https://www.instagram.com/cordbrick/  https://www.linkedin.com/in/nick-barrett-0781491a/  https://www.pinterest.com/CordBrick/  https://www.youtube.com/@cordbrick   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Have you ever wondered how mistakes can actually fuel your journey to success?    Our guest this week is Mark Graban, podcast host and author of “The Mistakes That Make Us.”   In this episode, Mark explores the pivotal role that mistakes play in shaping our lives and careers. From admitting mistakes to creating a culture where errors are seen as opportunities for growth, he shares practical strategies for turning setbacks into stepping stones toward success.   Episode Highlights:   The Importance of Admitting Mistakes: Discover why acknowledging mistakes is the first step towards improvement and innovation. Fostering a Culture of Growth: Learn how to cultivate an environment where mistakes are embraced as learning opportunities, driving continuous improvement and innovation. Strategies for Open Communication: Explore techniques for encouraging open dialogue and collaboration, empowering individuals to voice their concerns and ideas without fear of judgment. Navigating the Emotional Impact: Gain insights into the emotional toll of mistakes and strategies for creating a safe and supportive environment for addressing them.   By the end of the episode, you might just find yourself nodding along, thinking, "Yeah, mistakes ain't so bad after all!" (Or at least, not the end of the world.)   Anybody in a position of leadership needs to listen to his episode. Join us and learn how embracing mistakes can rocket you toward bigger wins and deeper satisfaction. Favorite Quote: “We all make mistakes. Every organization makes mistakes. What's optional is learning from them.”   Connect with Mark: https://www.markgraban.com/  https://www.facebook.com/mark.graban  https://www.instagram.com/mgraban/  https://www.linkedin.com/in/mgraban/  https://twitter.com/MarkGraban  https://www.youtube.com/user/mgraban      Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Ever felt like your company's growth has hit a brick wall? Wondering how to jumpstart change and innovation from within? Get ready to dive deep into the art of empowering employees to lead change with Jim Verquist, creator of the Corporate Rebel Model.    Episode Highlights:   Tapping into Talent: Jim reveals the untapped goldmine lying within every organization—its employees. Learn how harnessing their creativity and insights can turbocharge your company's growth. Startup vs. Corporate: Discover the stark differences between startup dynamism and corporate stagnation. Jim sheds light on why established companies often struggle to innovate and adapt and how to break free from the shackles of tradition. Bottom-Up Empowerment: Forget top-down directives! Jim shares the secret sauce to sparking real change: empowering employees from the ground up. Hear firsthand accounts of how giving employees the reins can ignite a wildfire of innovation and enthusiasm. Avoiding Innovation Killers: Say goodbye to soul-crushing bureaucracy and hello to creative freedom! Jim dishes out practical advice on sidestepping the pitfalls of top-down management and embracing a culture of experimentation.   Ready to breathe new life into your company? Tune in now and join the revolution of employee-led change with Jim Verquist.    Favorite Quote:   “You can learn more about innovation from watching Dorothy and the Wizard of Oz than you can by reading 90% of the books on innovation.”   Connect with Jim: https://engine2.us https://www.linkedin.com/company/engine2-innovation/      Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Are you curious about the latest franchising trends and how service-based franchises could shape the future of small businesses?   In this episode, Gregory Mohr, “The Franchise Maven,” joins us to discuss the world of service-based franchises and why they're gaining momentum, especially among those looking for accessible opportunities in today's market.   Episode Highlights:   Service-Based Franchises Rising: Explore why service-based franchises are on the rise in America and how they offer aspiring entrepreneurs a pathway to enter the business world with lower barriers to entry. Franchising vs. Licensing: Understand the key differences between franchising and licensing, and discover which model might be the best fit for your entrepreneurial goals. Security and Regulation: Learn about the security and regulation provided by franchising, including the strict government regulations and protected territories that offer stability for franchisees. Choosing Success: Get insights into selecting a franchise with a high success rate and a positive culture, essential for long-term profitability and sustainability. Franchise Opportunities in Essential Services: Explore the potential of essential services franchises, offering stability and recession-resistant business models for investors seeking reliable opportunities.   If you’re looking to make your mark in the business world, tune in to discover why service-based franchises could be your ticket to success. From understanding the nuances between franchising and licensing to exploring niche opportunities like fiber repair franchises, this episode provides actionable insights and expert advice to help you navigate the dynamic landscape of entrepreneurship.    Don't wait; hit play now and unlock the secrets to entrepreneurial success with service-based franchises.  Favorite Quote:   “I think [people are] getting a little discouraged with the corporate world and what their potential income is. And they know that if they become an entrepreneur…their income can increase whilst giving them time to do other things.” Connect with Greg: https://www.franchisemaven.com/  https://www.facebook.com/FranchiseMaven  https://www.linkedin.com/in/gregorykmohr/  https://twitter.com/Franchise_Maven  https://www.youtube.com/channel/UCd3v3C552elc8J5IlKjDkdA  Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Ever wondered how the concept of masculinity is evolving in today's rapidly changing world? In this compelling episode, we sit down with Nico Langan (AI specialist, Social Media Strategist, and Sales Expert) to explore the essence of modern masculinity. Join us as we delve into thought-provoking discussions on the shifting dynamics of gender roles and societal expectations.   Episode Highlights: The Changing Landscape: Nico offers insights into the societal pressures and cultural shifts that challenge traditional notions of masculinity. Embracing Responsibility: Nico shares personal anecdotes and reflections on the importance of accountability and self-improvement in defining one's masculinity. Challenging Stereotypes: Our conversation challenges conventional gender stereotypes and advocates for a more inclusive understanding of masculinity. Strategies for Personal Growth: Discover practical strategies for navigating the complexities of modern masculinity and unlocking your full potential. Ready to explore the depths of modern masculinity and redefine what it means to be a man in today's society? Tune in now! Favorite Quote: “Look at every single problem we face as a society today. It boils down to one thing: Accountability.” Connect with Nico: https://www.instagram.com/realnicolagan/ https://www.tiktok.com/@realnicolagan https://www.facebook.com/realnicolagan/ https://www.youtube.com/@nicolagan   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Ever found yourself stuck in business practices just because "that's the way it's always been done"? In this episode, we tackle common pitfalls faced by small business owners and explore how implementing effective systems can drive growth and efficiency.  Our special guest, Josh Fonger, the sole worldwide licensing agent for the Work the System Method, shares his insights. His independent firm, WTS Enterprises, has attracted over 100,000 business owners, and he’s personally consulted or coached over 1,000 business owners from more than 300 industries, from small startup businesses to $500M enterprises. From reverse engineering processes to setting clear time horizons, Josh shows us practical strategies to streamline your operations and scale your business. Tune in to learn how to break free from old habits and set your business up for long-term success.   Episode Takeaways: How to keep quality intact as your business grows Breaking down business processes step by step Why setting goals for the future matters Getting rid of what doesn't work in your business Scaling with Purpose: The role of patience in business growth   Ready to take your business to the next level? Don't miss out on valuable insights from Josh that could transform your operations. Hit play now and start systemizing your way to success! Favorite Quote: “Your business is not you. Your business is a collection of systems that produce a result.” Connect with Josh: www.wtsenterprises.com https://www.instagram.com/work_the_system/  https://www.linkedin.com/in/joshfonger/  https://www.youtube.com/channel/UCEuIU8OOngJFt3w2h2IgmBg   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Are you a small business owner tired of wrestling with clunky, expensive phone systems? Wondering how to streamline your communication without breaking the bank? Join us in this episode as we dive into the world of telecommunications with our special guest, Peter Schroeder, CEO of Telzio.    If you've ever found yourself bogged down by complex phone systems, lost in a sea of upgrade fees and unreliable service - you're not alone. In today's fast-paced world, small businesses need communication solutions that are not only effective but also easy to use. Enter Telzio.   Peter shares his journey from DJ extraordinaire to telecom disruptor, revealing how his experience in the music industry paved the way for Telzio's user-friendly approach. Forget about being stuck in endless phone tree mazes or waiting on hold for eternity – Telzio offers a seamless, all-in-one solution that puts you back in control.   In this episode, we'll uncover: The importance of leveraging strengths and finding joy in your work How Telzio's user-friendly platform revolutionizes business communications The future of telephony: AI integration, channel-agnostic communication, and wearable tech   Ready to take the headache out of your business phone system? It's time to join the Telzio revolution. Tune in now and discover how Telzio can transform the way you communicate with your customers. Favorite Quote: “ Have fun and only do the things you're good at. That's really it. Words of wisdom. You won't see me play soccer or anything like that. So people say, why are you good at these things? Well, that's because I only do those things. And then I put a lot of time into it.” Connect with Peter: https://telzio.com/  https://www.linkedin.com/in/peterrankschroeder/  https://www.facebook.com/peterrankschroeder/  https://instagram.com/petefox  https://www.youtube.com/@peterrankschroeder   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Are we truly inclusive in 2024? Step into the conversation as we sit down with Maxwell Ivey, a dynamic blind entrepreneur, to unravel the intricate layers of accessibility in small businesses. We dissect the crucial link between inclusivity and success, exploring how it extends far beyond moral obligation into a strategic advantage.   Episode Highlights: Discover how embracing inclusivity can broaden your customer base and bolster your brand reputation. Learn actionable tips for seamlessly integrating accessibility into your products, services, and online presence. Delve into the realm of innovation and creativity fueled by inclusivity within small business environments. Uncover cost-effective strategies for implementing accessibility measures that yield substantial returns. Embrace the power of a problem-solving mindset and collaborative spirit in fostering a truly inclusive business ecosystem.   As an added bonus, Maxwell is offering listeners of this episode a FREE review of their website’s home page. Find out how yours stacks up or if you’re leaving money on the table due to an inaccessible online presence.  Don't miss this pivotal episode as we embark on a journey towards a more inclusive and prosperous future for small businesses everywhere.  Favorite Quote: “When you embrace inclusion with your products and your service, with your websites and your apps, it's like hiring influencers that you don't have to pay. Because we will tell people.”   Connect with Maxwell: www.theaccessibilityadvantage.com https://www.facebook.com/maxwellivey https://www.instagram.com/TheBlindBlogger https://www.linkedin.com/in/maxwellivey/ https://www.twitter.com/maxwellivey https://www.youtube.com/user/midwaymarketplace   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.