The Liquid Lunch Project

Have you ever wondered about the best way to publish your book?    In this episode of The Liquid Lunch Project, we’re joined by Michele DeFilippo, founder and president of 1106 Design. Michele is here to share her invaluable insights on the world of publishing, particularly self-publishing, and help you navigate the complexities of bringing your book to life.   She’s breaking down the do's and don'ts of self-publishing versus traditional publishing and sharing practical tips, industry secrets, and actionable steps that can help any aspiring author make informed decisions about their publishing journey.   Episode Highlights:   The importance of quality in self-publishing: design, editing, and credibility The evolution of the publishing industry and the impact of technology Key steps in the self-publishing process: editorial evaluation, copy editing, cover design, and typesetting The financial dynamics of self-publishing versus traditional publishing The role of marketing and distribution in a book's success Common scams and pitfalls in the self-publishing industry Leveraging books to establish authority and generate additional revenue streams   Why should you listen?   If you're an aspiring author or a small business owner looking to leverage a book to establish your authority, this episode is a great place to start. Michele DeFilippo's expertise will guide you through the complexities of the publishing world and help you make the best choices for your book. Favorite Quote: “One of the worst things you can do if you self-publish a book is to put out the book…without having done the research first.” Connect with Michele: https://1106design.com/  https://facebook.com/1106design  https://www.linkedin.com/in/michele-defilippo-824247/  https://twitter.com/1106design  https://www.youtube.com/channel/UCQQSYNLxoSQDokF7cDiJ27Q   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Have you ever wondered how to increase your profits in just 30 days? Marcia Riner has the answers!   In this episode, we dive deep into Marcia's 30-day profit booster program. She shares practical tips and actionable steps that can help any business, regardless of size, see significant profit growth.   Episode Highlights:   Understanding the 30-day profit booster program and its benefits Identifying and reducing the cost of goods sold Strategies for cutting fixed costs The power of incremental price increases Real-life examples of successful profit-boosting The importance of continuous learning and adapting in business How to anticipate and meet your customer's next needs for sustained growth   Why should you listen?   If you're a small business owner looking to enhance your profit margins and achieve sustainable growth, this episode is packed with valuable insights and practical advice. Don't miss out on Marcia's expert tips and proven strategies.   Favorite Quote:   “Growth does not mean market domination. Growth means incremental increases each year." Connect with Marcia: www.infiniteprofitconsulting.com https://www.marciariner.com/  https://facebook.com/marciariner  https://instagram.com/marciariner  https://www.linkedin.com/in/marciariner/  https://www.youtube.com/profitwithaplan   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.    

Are You Ready to Unlock the Hidden Potential in Your Business Finances?   In this episode of The Liquid Lunch Project, hosts Matthew R. Meehan and Luigi Rosabianca welcome Timothy Yurek, founder of Tier One Capital, to explore the pressing financial challenges that small businesses face every day. From cash flow management to succession planning, Tim shares invaluable insights and strategies to help business owners gain control over their finances and achieve long-term success.   Episode Highlights:   The four key challenges small businesses face: growth, talent retention, succession planning, and converting equity into cash. How Tier One Capital identifies and eliminates inefficient use of money in businesses. The concept of the "financial golf swing" and its impact on financial efficiency. Real-life success stories and case studies of businesses transforming their financial strategies. The importance of shifting mindsets to regain control over cash flow and improve financial health.   Listen today to learn how you can improve your business's financial health and gain control over your cash flow! Favorite Quote: "Whoever controls your cash flow controls your life."   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Ever wonder how small businesses in e-commerce navigate the tricky waters of financing and growth? In this episode of The Liquid Lunch Project Podcast, we sit down with Eric Youngstrom, a keynote speaker and seasoned entrepreneur, to discuss his insights and experiences in the e-commerce lending space.   Eric’s journey in e-commerce began with co-founding Shipping Easy, a company specializing in order aggregation and shipping software solutions for SMBs. His time there provided invaluable insights into the challenges faced by small business merchants, leading him to establish Onramp, a pioneering e-commerce lending platform. Through Onramp, Eric continues his mission to empower small businesses with tailored financial solutions.   Episode Highlights:   Data-Driven Underwriting: Onramp's unique approach utilizes order flow data and banking information for informed lending decisions. Addressing Cash Flow Challenges: Learn how Onramp's tailored financial solutions help SMBs overcome cash flow hurdles. Importance of Hiring: Eric stresses the crucial role of hiring the right talent for business success. Accurate Cost Estimation: Gain insights into the significance of accurately estimating operational expenses and planning for contingencies. Market Listening vs. Strategic Decision-Making: Discover the balance between listening to market feedback and making strategic decisions aligned with business interests.   Whether you're a seasoned entrepreneur or just starting in e-commerce, this episode offers valuable insights to help you navigate the complexities of financing and growth. Tune in today to discover how Onramp is revolutionizing e-commerce lending and empowering small business merchants! Favorite Quote: “Our goal is to help as many merchants as we can get their business to sustainability. Wherever that number is, I want those merchants to achieve that so that they're living the American dream.” Connect with Eric: https://www.instagram.com/onramphq/  https://twitter.com/onrampfunds  https://www.linkedin.com/company/onrampfunds/  https://www.linkedin.com/in/ericyoungstrom/   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.    

In this episode of The Liquid Lunch Project, we're diving into the secrets of running a successful restaurant business with none other than Tom Rutledge.  Ever wondered what sets thriving restaurants apart from struggling ones? Tom sheds light on the importance of accountability and focus, two crucial elements that can make or break your culinary venture. Here's a sneak peek at what we covered: Accountability Matters: Tom emphasized how successful restaurants prioritize accountability, from implementing systems to utilizing technology effectively. Focus on the Essentials: We explored why restaurant owners must laser-focus on key aspects like systems, labor costs, and menu pricing. Tipping Culture and Minimum Wage: Who is actually affected by these legislative policies?  Prime Cost Insights: Tom explained the concept of prime cost and revealed why it's a crucial metric for restaurant profitability. Actionable Steps: Learn practical strategies for enhancing accountability and focus in your restaurant, from regular meetings to analyzing key metrics like prime cost. Tech & Automation Trends: Discover how technology and automation are reshaping the restaurant industry with insights into fast casual dining experiences and cost-effective solutions. By the end of this episode, you'll be armed with practical strategies to fine-tune your restaurant operations and stay ahead of the game.    Favorite Quote: “You don't just have to raise prices. You just have to come up with creative solutions because you know where your problems are.”   Connect with Tom: www.linkedin.com/in/tom-rutledge-53830033  Instagram - @RDMSgroup   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

In this episode of The Liquid Lunch Project, we're joined by Craig Cooke, author of "Business Kung Fu." Craig's journey from founding a digital marketing agency in 1996 to selling it in 2019 brings a wealth of real-world experience to the table.   Through "Business Kung Fu," Craig shares invaluable lessons learned from his entrepreneurial endeavors. Using martial arts philosophy and Qigong practices, he offers a unique perspective on overcoming business challenges.   Episode Highlights:   Unlock Your Potential: Discover how Craig's personal journey as a successful entrepreneur led him to pen "Business Kung Fu," a book designed to inspire and empower fellow business owners to conquer obstacles and reach new heights.   Master Your Mindset: Explore the role of mindset in business success as Craig shares how practices like Qigong can foster balance, enhance decision-making, and fuel creativity in the entrepreneurial journey.   Practical Tools for Success: Dive into Craig's treasure trove of practical techniques for managing stress and navigating the complexities of business operations, all while maintaining emotional and mental well-being.   By the end of this episode, you'll be armed with actionable strategies to cultivate resilience, overcome challenges, and unleash your full potential in the world of business.  Favorite Quote:   “We weren't relying on just one thing. We would offer a multitude of services working in conjunction with each other to solve problems and drive results..not focusing on a trick of the day or shiny object.”   Connect with Craig: http://www.csquaredpro.io/  https://www.facebook.com/chilefarmer  https://www.instagram.com/craigcooke/  https://www.linkedin.com/in/craigcooke/  https://www.tiktok.com/@csquared.777  https://twitter.com/craigcooke   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

  Looking for no-nonsense marketing strategies that actually work? Join us in this episode of the Liquid Lunch Project as we sit down with Hemant Varshney, the founder of Digicom, the "no bullshit" growth agency.   Here's a sneak peek of what's on tap:   Hemant breaks down the bullsh*t in marketing today and shares why data-driven strategies are the way forward. Learn the first steps small businesses can take to boost their online presence without breaking the bank. Discover how digital advertising helped a local podiatrist scale their patient volume from 50 to over 200 per week. Hemant's journey from building websites for his dad's business to working with high-growth companies like Babel and HelloFresh. Uncover the impact of COVID-19 on marketing strategies and why understanding your breakeven margin is crucial. Plus, find out why Google is Hemant's top pick for advertising platforms and the real deal behind Meta ads.   So, if you're tired of fluffy marketing promises and ready for actionable insights that drive real results, tune in now! Favorite Quote:   “A lot of businesses are built on reviews. People do business with people.” Connect with Hermant: https://www.facebook.com/DigiCom.io/ https://www.instagram.com/digicom.io/ https://www.linkedin.com/company/digicom-digital-commerce-corporation/ https://www.instagram.com/hemvarsh/?hl=en  https://www.linkedin.com/in/hvarshney/   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Ready to take your financial game to the next level?  Join us for a conversation with financial guru Steve Selengut, aka The Income Coach, as we uncover the secrets to building a robust investment portfolio. From dividend-paying stocks to closed-end funds, learn how to turbocharge your income generation strategy and secure your financial future.   Key Highlights: Explore innovative approaches to income-focused investing that every entrepreneur should know. Delve into the world of closed-end funds and discover how they can supercharge your portfolio's income potential. Get insider tips on crafting a winning investment strategy that balances risk and reward for maximum returns. Navigate market volatility like a seasoned pro with expert insights into building a resilient investment portfolio. Financial independence doesn’t have to be a pipe dream. Hit that play button and learn how you can generate sustainable income for long-term financial security.    Favorite Quote: “Dividends are hugely important, but so is understanding that there's more than one stream of income in the stock market.” Connect with Steve: https://theincomecoach.net/  https://www.facebook.com/steve.selengut  https://www.linkedin.com/in/privateinvestmentmanagement/   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

In this week's episode, Nick Barrett, the founder of CordBrick LLC, joins us to peel back the curtain on the whole production and manufacturing process. From idea to implementation, Nick walks us through the steps of getting his product from pipedream to profitable reality. From outsourcing, choosing a manufacturer, trademarks, funding, and more, we get a peak behind the curtains of the process of what it takes to make something in 2024.   Key Takeaways:   The significance of building a brand that transcends the product itself and builds customer trust and loyalty. Learn how Nick's decision to introduce a second product, DeskBrick, driven by customer feedback, aims to expand his brand's offerings while maintaining each product's uniqueness. Explore Nick's experience with freelancers from platforms like Fiverr and Upwork, highlighting the benefits of cost-effectiveness, efficiency, and access to a diverse talent pool. Understand the crucial role of protecting intellectual property through patents and trademarks as Nick shares his proactive approach to safeguarding CordBrick's brand identity. Nick's journey shows how important it is to make smart decisions, protect your brand, and take action to stay ahead of the competition. Favorite Quote:   I realized early on it's important to build your brand because someone can copy this product quite easily. I want to give them things they know they can rely on. I think that's part of building a brand. Connect with Nick: https://cordbrick.com/  https://www.facebook.com/CordBrick  https://www.instagram.com/cordbrick/  https://www.linkedin.com/in/nick-barrett-0781491a/  https://www.pinterest.com/CordBrick/  https://www.youtube.com/@cordbrick   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Have you ever wondered how mistakes can actually fuel your journey to success?    Our guest this week is Mark Graban, podcast host and author of “The Mistakes That Make Us.”   In this episode, Mark explores the pivotal role that mistakes play in shaping our lives and careers. From admitting mistakes to creating a culture where errors are seen as opportunities for growth, he shares practical strategies for turning setbacks into stepping stones toward success.   Episode Highlights:   The Importance of Admitting Mistakes: Discover why acknowledging mistakes is the first step towards improvement and innovation. Fostering a Culture of Growth: Learn how to cultivate an environment where mistakes are embraced as learning opportunities, driving continuous improvement and innovation. Strategies for Open Communication: Explore techniques for encouraging open dialogue and collaboration, empowering individuals to voice their concerns and ideas without fear of judgment. Navigating the Emotional Impact: Gain insights into the emotional toll of mistakes and strategies for creating a safe and supportive environment for addressing them.   By the end of the episode, you might just find yourself nodding along, thinking, "Yeah, mistakes ain't so bad after all!" (Or at least, not the end of the world.)   Anybody in a position of leadership needs to listen to his episode. Join us and learn how embracing mistakes can rocket you toward bigger wins and deeper satisfaction. Favorite Quote: “We all make mistakes. Every organization makes mistakes. What's optional is learning from them.”   Connect with Mark: https://www.markgraban.com/  https://www.facebook.com/mark.graban  https://www.instagram.com/mgraban/  https://www.linkedin.com/in/mgraban/  https://twitter.com/MarkGraban  https://www.youtube.com/user/mgraban      Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.