
The Liquid Lunch Project
After decades of experience on Wall Street, in finance and building teams of all sizes in multiple industries, Matthew Meehan and Luigi Rosabianca have a world-class understanding of what it takes to scale (and fund) a successful business. They are here to share a No-BS approach to what is involved in growing an empire.
A note before you go any further: This show is only for those who want to grow.
Every episode of this podcast is going to lay out actionable advice for business owners and entrepreneurs who want to grow their business. We have fun here - but the fact remains that everything you want is on the other side of something difficult. This show will help you get to that other side.
Latest episodes

Aug 5, 2024 • 31min
You Are What You Eat: Practical Tips for Urban Gardeners
Ever wondered how the health of our planet impacts your own well-being? Spoiler: It's more than you think. In this episode of The Liquid Lunch Project, we’re joined by Matthieu Mehuys, a landscape architect and ecological gardening expert, to delve into the importance of biodiversity and sustainable practices. Matthieu shares his journey from growing up on a family farm to teaching others how to create thriving, biodiverse gardens, even in urban settings. Whether you have acres of land or just a windowsill, Matthieu offers practical tips to help you grow your own food and contribute to a healthier planet. The Highlights: Matthieu’s backstory and the beginnings of his fascination with nature The importance of biodiversity and its direct impact on human health Practical tips for urban gardening and maintaining healthy soil The benefits of compost and biochar for your garden The role of cover crops in sustainable agriculture Addressing common gardening myths and misconceptions Exciting projects and stories from Matthieu’s career, including a royal garden in Saudi Arabia Remember, you are what you eat. Find out how growing your own food (the right way!) can boost your health. Don’t miss out on the chance to create your own Garden of Dreams! Favorite Quote: "The health of our planet is directly linked to the health of us humans." Connect with Matthieu: Visit www.gardenofyourdreams.com to access his Masterclass www.paulownia-la.com https://www.facebook.com/matthieu.mehuys https://www.instagram.com/paulownia_la/ https://www.linkedin.com/in/matthieu-mehuys-64b0b5111/ https://www.tiktok.com/@valley.of.eden3 Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Jul 29, 2024 • 32min
Integrating Security into Software Development with Brittany Greenfield
Is your software security strategy an impenetrable fortress or a crumbling wall of illusions? In this episode of The Liquid Lunch Project, Matthew R. Meehan and Luigi Rosabianca sit down with Brittany Greenfield, the CEO and founder of Wabbi, a continuous Security Platform based in Boston. Wabbi's mission is to simplify the integration of security into the software development lifecycle. By providing scalable application security solutions that seamlessly integrate into DevOps pipelines, Wabbi empowers rapid development teams to bridge the gap between security and development without sacrificing velocity or agility. Brittany shares her journey from being a tech industry rock star to creating a groundbreaking company that integrates security into the software development lifecycle. With a mix of humor and hard-hitting truths, she dives into the importance of embracing imperfections, the realities of cybersecurity, and the critical decisions small and medium-sized businesses must make to protect themselves. Recognized by the Boston Business Journal as a 40 Under 40 honoree and awarded as a top woman in cyber by Cyber Security Excellence and Cyber Defense Magazine, Brittany is a true pioneer in the cybersecurity field. Episode Highlights: The challenges of integrating security into the software development lifecycle. The surprising advice Brittany gives to small business owners about cybersecurity.Real-life examples of cybersecurity breaches and how to prevent them. Her candid take on why she chose to become a founder instead of joining tech giants. Brittany explains the concept of Wabi Sabi and its significance to her company’s philosophy. Brittany's insights are invaluable for anyone looking to understand the complexities of cybersecurity in today's digital landscape. Tune in to discover why securing your software is crucial and learn practical steps to protect your business from cyber threats. Favorite Quote: “Starting a business is where overachievers go to fail 99% of the time. Accept that this journey is inherently imperfect.” Connect with Brittany: https://www.brittanygreenfield.com/ https://www.linkedin.com/in/brittanygreenfield/ Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Jul 22, 2024 • 32min
No Code, No Problem: How Non-Techies Can Win Big with Software
Are you ready to scale your business like never before? In this episode of The Liquid Lunch Project, we sit down with Colin Hirdman, a serial entrepreneur who has revolutionized the way businesses grow. Colin shares his insights on the five stages of scaling, the importance of having a vision, and how non-technical entrepreneurs can leverage software to boost their business. From building MVPs to creating SaaS products, Colin’s journey offers invaluable lessons for small business owners and entrepreneurs looking to take their ventures to the next level. Episode Highlights: The Five Stages of Scaling: How to move from a vision to a scalable software product. Building an MVP: Tips for creating a minimum viable product and gathering user feedback. Differentiation and Value: Using software to stand out from competitors and increase your business's value. SaaS Success: Transitioning to a software-as-a-service model for exponential growth. Shared Success Agreements: A creative alternative to traditional funding and equity. Real-Life Lessons: Stories of successful and not-so-successful ventures, including the development of a smart water meter and a viral Twitter tool. Why Listen? This episode is packed with actionable advice for entrepreneurs who want to scale their businesses efficiently and effectively. Colin’s practical tips and real-world examples will inspire you to rethink your approach to growth and leverage technology in innovative ways. Don't miss out on these insights that could transform your business! Favorite Quote: “For non-technical entrepreneurs, there's never been a better time to think about scaling your business with software.” Connect with Collin: https://www.cloudburststudio.com/ https://www.linkedin.com/in/colinhirdman/ Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Jul 15, 2024 • 29min
Unlocking the Power of Google Business Profiles with Marilyn Jenkins
Are you struggling to get your small business noticed online? You're not alone. Many small business owners grapple with boosting their online visibility and managing their digital presence effectively. In this episode of The Liquid Lunch Project, we sit down with Marilyn Jenkins, founder of MJ Media Group and Law Marketing Zone, to unravel the secrets of Google Business Profiles. Marilyn sheds light on why a well-maintained Google Business Profile is a game-changer for local businesses. From claiming and verifying your profile to optimizing it with the right keywords and managing reviews, this episode covers it all. Episode Takeaways: Understanding the importance of Google Business Profiles and why they're crucial for local businesses. Step-by-step guide on how to claim and verify your Google Business Profile. Tips for optimizing your profile to improve search visibility. Effective strategies for managing and responding to customer reviews. Insights into how SEO and AI are shaping the future of business searches. Ready to take your business's online presence to the next level? Tune in now and discover how to leverage Google Business Profiles to attract more customers and grow your business. Favorite Quote: "The Google Business Profile is absolutely imperative for every local business." Connect with Marilyn: https://maximizeyourgbp.com/ https://www.facebook.com/marilyn.jenkins.1232 https://www.linkedin.com/in/marilynjenkins/ https://www.youtube.com/channel/UCJaVjBx5VrfFLQNJlPIURJw Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Jul 8, 2024 • 29min
The Do's and Don'ts of Self-Publishing with Michele DeFilippo
Have you ever wondered about the best way to publish your book? In this episode of The Liquid Lunch Project, we’re joined by Michele DeFilippo, founder and president of 1106 Design. Michele is here to share her invaluable insights on the world of publishing, particularly self-publishing, and help you navigate the complexities of bringing your book to life. She’s breaking down the do's and don'ts of self-publishing versus traditional publishing and sharing practical tips, industry secrets, and actionable steps that can help any aspiring author make informed decisions about their publishing journey. Episode Highlights: The importance of quality in self-publishing: design, editing, and credibility The evolution of the publishing industry and the impact of technology Key steps in the self-publishing process: editorial evaluation, copy editing, cover design, and typesetting The financial dynamics of self-publishing versus traditional publishing The role of marketing and distribution in a book's success Common scams and pitfalls in the self-publishing industry Leveraging books to establish authority and generate additional revenue streams Why should you listen? If you're an aspiring author or a small business owner looking to leverage a book to establish your authority, this episode is a great place to start. Michele DeFilippo's expertise will guide you through the complexities of the publishing world and help you make the best choices for your book. Favorite Quote: “One of the worst things you can do if you self-publish a book is to put out the book…without having done the research first.” Connect with Michele: https://1106design.com/ https://facebook.com/1106design https://www.linkedin.com/in/michele-defilippo-824247/ https://twitter.com/1106design https://www.youtube.com/channel/UCQQSYNLxoSQDokF7cDiJ27Q Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Jul 1, 2024 • 29min
Small Changes, Big Gains: Profit Boosting Tips from Marcia Riner
Have you ever wondered how to increase your profits in just 30 days? Marcia Riner has the answers! In this episode, we dive deep into Marcia's 30-day profit booster program. She shares practical tips and actionable steps that can help any business, regardless of size, see significant profit growth. Episode Highlights: Understanding the 30-day profit booster program and its benefits Identifying and reducing the cost of goods sold Strategies for cutting fixed costs The power of incremental price increases Real-life examples of successful profit-boosting The importance of continuous learning and adapting in business How to anticipate and meet your customer's next needs for sustained growth Why should you listen? If you're a small business owner looking to enhance your profit margins and achieve sustainable growth, this episode is packed with valuable insights and practical advice. Don't miss out on Marcia's expert tips and proven strategies. Favorite Quote: “Growth does not mean market domination. Growth means incremental increases each year." Connect with Marcia: www.infiniteprofitconsulting.com https://www.marciariner.com/ https://facebook.com/marciariner https://instagram.com/marciariner https://www.linkedin.com/in/marciariner/ https://www.youtube.com/profitwithaplan Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Jun 24, 2024 • 34min
Mastering Cash Flow and Business Succession with Tier 1 Capital
Are You Ready to Unlock the Hidden Potential in Your Business Finances? In this episode of The Liquid Lunch Project, hosts Matthew R. Meehan and Luigi Rosabianca welcome Timothy Yurek, founder of Tier One Capital, to explore the pressing financial challenges that small businesses face every day. From cash flow management to succession planning, Tim shares invaluable insights and strategies to help business owners gain control over their finances and achieve long-term success. Episode Highlights: The four key challenges small businesses face: growth, talent retention, succession planning, and converting equity into cash. How Tier One Capital identifies and eliminates inefficient use of money in businesses. The concept of the "financial golf swing" and its impact on financial efficiency. Real-life success stories and case studies of businesses transforming their financial strategies. The importance of shifting mindsets to regain control over cash flow and improve financial health. Listen today to learn how you can improve your business's financial health and gain control over your cash flow! Favorite Quote: "Whoever controls your cash flow controls your life." Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Jun 17, 2024 • 42min
The Rise of E-Commerce Lending: A Conversation with Eric Youngstrom
Ever wonder how small businesses in e-commerce navigate the tricky waters of financing and growth? In this episode of The Liquid Lunch Project Podcast, we sit down with Eric Youngstrom, a keynote speaker and seasoned entrepreneur, to discuss his insights and experiences in the e-commerce lending space. Eric’s journey in e-commerce began with co-founding Shipping Easy, a company specializing in order aggregation and shipping software solutions for SMBs. His time there provided invaluable insights into the challenges faced by small business merchants, leading him to establish Onramp, a pioneering e-commerce lending platform. Through Onramp, Eric continues his mission to empower small businesses with tailored financial solutions. Episode Highlights: Data-Driven Underwriting: Onramp's unique approach utilizes order flow data and banking information for informed lending decisions. Addressing Cash Flow Challenges: Learn how Onramp's tailored financial solutions help SMBs overcome cash flow hurdles. Importance of Hiring: Eric stresses the crucial role of hiring the right talent for business success. Accurate Cost Estimation: Gain insights into the significance of accurately estimating operational expenses and planning for contingencies. Market Listening vs. Strategic Decision-Making: Discover the balance between listening to market feedback and making strategic decisions aligned with business interests. Whether you're a seasoned entrepreneur or just starting in e-commerce, this episode offers valuable insights to help you navigate the complexities of financing and growth. Tune in today to discover how Onramp is revolutionizing e-commerce lending and empowering small business merchants! Favorite Quote: “Our goal is to help as many merchants as we can get their business to sustainability. Wherever that number is, I want those merchants to achieve that so that they're living the American dream.” Connect with Eric: https://www.instagram.com/onramphq/ https://twitter.com/onrampfunds https://www.linkedin.com/company/onrampfunds/ https://www.linkedin.com/in/ericyoungstrom/ Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Jun 10, 2024 • 38min
Technology, Labor, and Profitability in the Restaurant Industry with Tom Rutledge
In this episode of The Liquid Lunch Project, we're diving into the secrets of running a successful restaurant business with none other than Tom Rutledge. Ever wondered what sets thriving restaurants apart from struggling ones? Tom sheds light on the importance of accountability and focus, two crucial elements that can make or break your culinary venture. Here's a sneak peek at what we covered: Accountability Matters: Tom emphasized how successful restaurants prioritize accountability, from implementing systems to utilizing technology effectively. Focus on the Essentials: We explored why restaurant owners must laser-focus on key aspects like systems, labor costs, and menu pricing. Tipping Culture and Minimum Wage: Who is actually affected by these legislative policies? Prime Cost Insights: Tom explained the concept of prime cost and revealed why it's a crucial metric for restaurant profitability. Actionable Steps: Learn practical strategies for enhancing accountability and focus in your restaurant, from regular meetings to analyzing key metrics like prime cost. Tech & Automation Trends: Discover how technology and automation are reshaping the restaurant industry with insights into fast casual dining experiences and cost-effective solutions. By the end of this episode, you'll be armed with practical strategies to fine-tune your restaurant operations and stay ahead of the game. Favorite Quote: “You don't just have to raise prices. You just have to come up with creative solutions because you know where your problems are.” Connect with Tom: www.linkedin.com/in/tom-rutledge-53830033 Instagram - @RDMSgroup Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Jun 3, 2024 • 33min
Finding Balance in Business: Qigong, Mindfulness, and Entrepreneurship with Craig Cooke
In this episode of The Liquid Lunch Project, we're joined by Craig Cooke, author of "Business Kung Fu." Craig's journey from founding a digital marketing agency in 1996 to selling it in 2019 brings a wealth of real-world experience to the table. Through "Business Kung Fu," Craig shares invaluable lessons learned from his entrepreneurial endeavors. Using martial arts philosophy and Qigong practices, he offers a unique perspective on overcoming business challenges. Episode Highlights: Unlock Your Potential: Discover how Craig's personal journey as a successful entrepreneur led him to pen "Business Kung Fu," a book designed to inspire and empower fellow business owners to conquer obstacles and reach new heights. Master Your Mindset: Explore the role of mindset in business success as Craig shares how practices like Qigong can foster balance, enhance decision-making, and fuel creativity in the entrepreneurial journey. Practical Tools for Success: Dive into Craig's treasure trove of practical techniques for managing stress and navigating the complexities of business operations, all while maintaining emotional and mental well-being. By the end of this episode, you'll be armed with actionable strategies to cultivate resilience, overcome challenges, and unleash your full potential in the world of business. Favorite Quote: “We weren't relying on just one thing. We would offer a multitude of services working in conjunction with each other to solve problems and drive results..not focusing on a trick of the day or shiny object.” Connect with Craig: http://www.csquaredpro.io/ https://www.facebook.com/chilefarmer https://www.instagram.com/craigcooke/ https://www.linkedin.com/in/craigcooke/ https://www.tiktok.com/@csquared.777 https://twitter.com/craigcooke Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.