Crisis-Proof Your Business: Tips from PR Expert John P. David

Ever wonder how your business would hold up under public scrutiny? In today’s episode, we dive into the world of reputation management—what to do when a PR crisis hits and why it’s crucial for every business owner to be prepared.

 

John P. David, founder and CEO of David PR Group, joins The Liquid Lunch Project to discuss the ins and outs of managing a business's public image. From handling bad reviews to tackling major reputational crises, John shares his expert advice on preventing minor issues from snowballing into full-blown disasters. This episode covers the tools and strategies every small business needs to protect its reputation in an age where one viral post can make or break a brand.

 

Here’s what we’re covering:

 

• What qualifies as a “crisis” and why it's subjective

• Steps every business should take to be crisis-ready

• The role of media policy in protecting company reputation

• Why some reviews should be left alone—and when to fight back

• Case studies of major brands and their crisis management hits and misses

• How the “camera in every pocket” culture has changed PR strategy

 

Who is John?

 

John P. David is a public relations expert specializing in reputation management. With decades of experience and a published author on the topic, John has become a go-to for businesses looking to handle sensitive public relations issues. His book, How to Protect or Destroy Your Reputation Online, delves into techniques for maintaining a positive online image.

 

Ready to bulletproof your business's reputation? Tune in now to learn how a proactive approach to PR can save you in a crisis. 

 

Favorite Quote:

 

“The best defense when it comes to review sites is offense. Talk to your existing customers and have them write reviews for you.”

Connect with John:

https://www.facebook.com/DavidPRGroup https://twitter.com/johnpdavid https://www.youtube.com/user/miamipublicrelations https://www.instagram.com/davidprgroup/ https://www.linkedin.com/in/johnpdavid/ https://www.espeakers.com/marketplace/profile/28843/john-david

 

Stay Connected:

Connect with Matt and Luigi on Instagram:

@matthew.r.meehan

@luigi_rosabianca

@theLiquidLunchProject

@ShieldAdvisoryGroup

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