
Ready For Launch: How To Build A Startup
A show about realizing the business ideas of early-stage entrepreneurs.
Ian Black interviews early-stage company founders to hear what it's really like getting a business off the ground. How do you launch a startup? What does it take to turn an idea into a business? How do you turn a profit? On Ready For Launch, we get the answers to those questions straight from the people making it happen today.
Be inspired by their stories. Learn from their mistakes. Understand the mindset it takes to create something from nothing.
Latest episodes

Jun 21, 2023 • 1h 6min
043 - Launching a Revolutionary Dyslexia Screening & Diagnosis Business, with Jamie Wace, CEO and Co-founder of Talamo
Welcome to Ready For Launch. I’m your host Ian Black. Every episode, I talk to founders of early stage companies about how they launched their business into the world.
This week I’m talking with Jamie Wace, CEO & co-founder of Talamo, a company dedicated to democratising access to dyslexia diagnosis.
Among many things, we discuss:
Why 80% of children aren’t diagnosed with dyslexia.
How Jamie overcame the challenges of having dyslexia.
The prevailing narratives around neurodiversity.
How working at design agencies set Jamie up for success as a founder.
How Talamo pivoted over time.
How to run qualitative customer research for your startup.
The reality of running a startup as a side hustle - its challenges, and its benefits.
Coping with imposter syndrome, and dealing with uncertainty.
Planning for a future in an uncertain market.
And so much more…
So sit back and enjoy the show!
Podcast
Talamo Thoughts
Website
https://www.talamo.co.uk/
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This website is sponsored by The Obsidian Design Lab.

Jun 7, 2023 • 60min
042 - How to Launch a Home Electrification Startup, with Jesse Vaughan, Co-founder of Kopperfield
Welcome to another episode of Ready For Launch.
I’m your host Ian Black. Every episode, I talk to founders of early stage companies about how they launched their business into the world.
This week I’m talking with Jesse Vaughan, Co-founder and President at Kopperfield.
Among many things, we discuss:
How we can make an impact on climate change through our home
Growing up an in a family of entrepreneurs
The importance of accounting in business
Finding the right problem to solve as a founder
Letting go of your own ideas
Maintaining a healthy state of mind to make better decisions
Being vulnerable with your team
Go-to-market strategies for a two-sided marketplace
So sit back and enjoy the show!
Website
https://www.kopperfield.com/
Careers
https://careers.kopperfield.com/
Contact Jesse
jesse@kopperfield.com

May 24, 2023 • 57min
041 - How To Launch a Content-native E-commerce Platform, with Rishabh Jain - Co-Founder & CEO at FERMAT
Welcome to another episode of Ready For Launch.
I’m your host Ian Black. Every episode, I talk to founders of early-stage companies about how they launched their business into the world.
This week I’m talking with Rishabh Jain - Co-Founder & CEO at FERMAT
Among many things, we discuss:
The impact of cookie-less browsing on Ecommerce brands
How to learn to be a leader
Tactics for getting the most out of your career
The power of saying No
The importance of placing big bets in business, to create non-linear changes
How to come up with ideas that will create non-linear impact
Deciding when to abandon a business idea
Advice for fundraising a startup
And so much more!
Sit back and enjoy the show.
Rishabh on LinkedIn
https://www.linkedin.com/in/rishabhmjain/
Rishabh on Twitter
https://twitter.com/rishabhmjain
Fermat Website
https://www.fermatcommerce.com/

Apr 12, 2023 • 58min
040 - Launching A Survey Solution Business for E-commerce with Matt Bahr, CEO at Fairing
Welcome to another episode of Ready For Launch. I’m your host Ian Black. Every episode, I talk to founders of early-stage companies about how they launched their business into the world.
This week I’m talking with Matt Bahr, CEO at Fairing.
Among many things, we discuss:
The importance of the voice of the customer as a data source
How brands use surveys to improve their products
Finding product market fit through failure
The shift in mindset required to go from running a bootstrapped company to a venture backed company.
Choosing a cofounder
Renaming the brand
Why you should dogfood your own products
So sit back and enjoy the show
Links:
Company Site
https://fairing.co/
Matt LinkedIn
https://www.linkedin.com/in/matthewbahr/
Matt Twitter
https://twitter.com/mattrbahr
Blog Post on databases
https://fairing.co/blog/postgres-database-shopify-data-developer-not-required

Mar 29, 2023 • 56min
039 - Launching a Global Mentorship Platform Business, with Felix Lee, Co-Founder of ADPList
Welcome to another episode of Ready For Launch. I’m your host Ian Black. Every episode, I talk to founders of early-stage companies about how they launched their business into the world.
This week I’m talking with Felix Lee, Co-Founder of ADPList
Among many things, we discuss:
Why free mentorship is so important in a world where people are born with unequal career opportunities
Growing up in Singapore, and discovering Silicon Valley
The difference between entrepreneurs in Asia Vs The US
How Steve Jobs inspired his tech journey
Tactics for networking in a foreign country
The one question every designer should ask themselves
Turning problems of the covid pandemic into a business
Mistakes in hiring
And much more!
So sit back and enjoy the show
Links:
https://www.linkedin.com/in/felixleezd/
https://twitter.com/felixleezd
https://twitter.com/ADPList
https://adplist.org/

Mar 15, 2023 • 58min
038 - Launching a scent-flavoured hydration brand, with Lena Jüngst, Co-Founder at Air Up
Hello and, welcome to another episode of Ready For Launch. I’m your host Ian Black. Every episode, I talk to founders of early stage companies about how they launched their business into the world.
This week I’m talking with Lena Jüngst, Co-Founder at Air Up
Among many things, we discuss:
How to create taste from just a scent
The science of retronasal olfaction
Turning a bachelor's degree project into a business
How design school prepares you for building a business
Growing pains when 10X-ing the team headcount.
The importance of communicating to investors
So sit back and enjoy the show!
Company Website
air-up.com
LinkedIn - Lena’s
https://www.linkedin.com/in/lena-juengst/
LinkedIn - Air Up
https://www.linkedin.com/company/air-up/

Mar 1, 2023 • 1h 22min
037 - Launching a pocket-sized AR device for the imaginative hacker, with Bobak Tavangar, CEO at Brilliant Labs.
Welcome to another episode of Ready For Launch. I’m your host Ian Black. Every episode, I talk to founders of early-stage companies about how they launched their business into the world.
This week I’m talking with Bobak Tavangar CEO at Brilliant Labs.
Among many things, we discuss:
What is a hackable AR device?
The disappointment of current AR devices
The power of open source as a business model
How Bobak gave up a career at Apple to build this business
Mistakes made trying to hire quickly
Validating their first product with customers
How close we are to the reality of Black Mirror
The power of building in public.
Sit back and enjoy the show!
Website
https://www.brilliantmonocle.com/
Discord
https://discord.com/invite/vDS9X7gdwg

Feb 15, 2023 • 54min
036 - Launching a curated online shopping experience with Autumn Schultz, co-founder of Dibz.
Welcome to another episode of Ready For Launch. Every episode, we talk to founders of early-stage companies about how they launched their business into the world.
This week we’re talking with Autumn Schultz co-founder of Dibz.
Among many things, we discuss:
Why fashion brands suffer from excess inventory
How design differs from growth stage companies to large corporations
Tactics for getting teams through a pandemic
The value of remote work as a startup
How an evening project became a venture-backed business
Recovering from being hit by a cargo van
Building the initial Beta product
The future for Dibz
So sit back and enjoy the show
Company website
https://www.thedibz.com/
Instagram
https://www.instagram.com/shopthedibz/

Feb 1, 2023 • 56min
035 - Launching a female sexual wellness company, with Corrie Bradley Co-Founder of Lark Love
Welcome to another episode of Ready For Launch. I’m your host Ian Black. Every episode, I talk to founders of early-stage companies about how they launched their businesses into the world.
This week, I’m talking with Corrie Bradley Co-Founder at Lark Love, a sexual wellness company focused on the female body.
Among many things, we discuss:
Get women talking about taboo topics
Formulating products with 100 women giving feedback
The slip-and-slide technique
The harms of existing lubes on the market
FDA approval and the lack of regulation
The value of staying small and bootstrapping your business
And so much more!
So sit back and enjoy the show
Website
https://larklove.com/
Instagram
https://www.instagram.com/larklovin/
Lark Love products can also be found in:
Goop
Multiple apothecaries across the US.

Jan 18, 2023 • 51min
034 - Launching a delicious high-protein cheesecake company, with Emily Tout, co-founder of Mighty Slice
Welcome to another episode of Ready For Launch. I’m your host Ian Black. Every episode, I talk to founders of early-stage companies about how they launched their business into the world.
This week, we’re talking with Emily Tout, Co-Founder at Mighty Slice, a company passionate about making the kind of protein snacks you’ll genuinely look forward to. Cheesecake!
Among many things, we discuss:
Transitioning from Lawyer to Cheesecake founder
How long car journeys led to business inspiration
Dealing with imposter syndrome
Creating innovating packaging to throw cheesecakes at walls with
Future plans for their desert range
And so much more!
So sit back and enjoy the show
Company website
https://www.mightyslice.co.uk/
Instagram
https://www.instagram.com/mightyslice_/