Welcome to another episode of Ready For Launch. I’m your host Ian Black. Every episode, I talk to founders of early-stage companies about how they launched their business into the world.

This week I’m talking with Matt Bahr, CEO at Fairing.

Among many things, we discuss:

• The importance of the voice of the customer as a data source
• How brands use surveys to improve their products
• Finding product market fit through failure
• The shift in mindset required to go from running a bootstrapped company to a venture backed company.
• Choosing a cofounder
• Renaming the brand
• Why you should dogfood your own products

So sit back and enjoy the show

Links:

Company Site

https://fairing.co/

Matt LinkedIn

https://www.linkedin.com/in/matthewbahr/

Matt Twitter

https://twitter.com/mattrbahr

Blog Post on databases

https://fairing.co/blog/postgres-database-shopify-data-developer-not-required