Ready For Launch: How To Build A Startup cover image

Ready For Launch: How To Build A Startup

038 - Launching a scent-flavoured hydration brand, with Lena Jüngst, Co-Founder at Air Up

Mar 15, 2023
58:22

Hello and, welcome to another episode of Ready For Launch. I’m your host Ian Black. Every episode, I talk to founders of early stage companies about how they launched their business into the world.

This week I’m talking with Lena Jüngst, Co-Founder at Air Up

Among many things, we discuss:

  • How to create taste from just a scent
  • The science of retronasal olfaction
  • Turning a bachelor's degree project into a business
  • How design school prepares you for building a business
  • Growing pains when 10X-ing the team headcount.
  • The importance of communicating to investors

So sit back and enjoy the show!

Company Website

air-up.com

LinkedIn - Lena’s

https://www.linkedin.com/in/lena-juengst/

LinkedIn - Air Up

https://www.linkedin.com/company/air-up/

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