Packaging Unboxd with Evelio Mattos

We've all heard E. Adam Peek host his packaging podcast The People of Packaging, so intros episode we turn the tables and ask him a few questions. Gain a new perspective on the future of packaging, insight into labels and the world of Fortis Solutions, and how Adam is writing the first children's book about packaging. Adam has based his career and life on making one good decision at a time. Thanks to Diecut Templates for sponsoring today's episode: DiecutTemplates.com/UNBOXD Listen to The People of Packaging Podcast Connect with Adam on LinkedIn Thanks to Intl. Direct Packaging for sponsoring today's episode: IDPdirect.com Connect with Evelio Mattos on LinkedIn

Not sure where to look for a third party reviewed sustainable packaging supplier? Package Design Unboxd speaks to Guacamole Airplane to find out more about their recently launched Sustainable Packaging Suppliers Guide and what they look for when introducing new suppliers.  Guacamole Airplane is a sustainable packaging and structural design agency based in the Bay Area. Ian Montgomery is GA's Creative Director who shares his approach to sustainability, design, and collaboration. Marisa Sanchez-Dunning is GA's Strategic Planner and the face of the Sustainable Packaging Suppliers Guide.  Thanks to Diecut Templates for sponsoring today's episode: DiecutTemplates.com/UNBOXD Please connect with Ian Montgomery on LinkedIn Learn more about Guacamole Airplane Check out the Sustainable Packaging Suppliers Guide Connect with Evelio Mattos on LinkedIn

Kelly Cramer is the Lead @ How2Recycle.com, a team that helps packaging designers, brands, and consumers learn how to recycle packaging and share the responsibility of recycling packaging today. This goes counter to what we as consumers have experienced historically, where consumers have had 100% of the responsibility to understand how to separate and recycle packaging. Today, How2Recycle.com communicates how to separate packaging components for increased recyclability and guides brands and packaging designers towards best practices and sustainability certification.  Thanks to Intl. Direct Packaging for sponsoring today's episode: IDPdirect.com In this episode we dive into the costs of becoming a member, what types of brands should join, and how much recycling rates have increased since the inception of How2Recycle. We discuss a variety of materials, the benefits of each, and how packaging design and sustainability have to work together to insure our future. Thanks to Intl. Direct Packaging for sponsoring today's episode: IDPdirect.com Please connect with Kelly Cramer on LinkedIn Learn more about How2Recycle Learn more about the Sustainable Packaging Coalition Learn more about Green Blue Connect with Evelio Mattos on LinkedIn

Dr. Andrew Hurley offers the answer to "Will your packaging design changes deliver a measurable ROI?" His platform Package Insight offers an eye into consumer thoughts, emotions, and how they actually interact with your packaging in a real world environment before you go to market.  Do design trends really drive consumer purchasing patterns or are packaging designers allowing their own preferences and biases dictate the results?  Thanks to International Direct Packaging for their sponsorship: IDPdirect.com Dr. Andrew Hurley is the founder of Package Insight, a research team that can convert their lab into any environment needed to test packaging design to gather real-time consumer data. Their lab can be a Home Depot one day and a Whole Foods Market the next complete with a refrigerated aisle and everything. By recreating the shopper's environment Package Insight is able to capture over 50 bits of data per second using their eye tracking glasses each consumer is outfitted with in their lab.  A/B test your packaging in real-time against your competition on shelf and learn what consumers are actually looking at when they browse the aisle.  Learn more about Package Insight. https://packageinsight.com Connect with Dr. Andrew Hurley Connect with Evelio Mattos Thanks to International Direct Packaging for their sponsorship: IDPdirect.com Thanks for listening.

Today’s Guests are Chris Cook & Audra Nebolini, ACDs at CBX. Here's what we discuss and what you can learn more about: Packaging design strategy, what it's like in a major brand strategy session Setting benchmarks for success How brands can communicate purpose using design cues on shelf We discuss how you can take a brand like Clorox who previously was seen as an under the sink product with skull and crossbones for its ability to kill everything and creating a 180 degree turn in the consumer’s perception of purpose. Listen to how packaging and design influences consumers to embrace Clorox today for the safety it delivers. If you’re enjoying the show, please leave us a review whereever you listen to podcasts, it would mean a great deal to me and help others interested in packaging discover the show. Connect with Guests: Audra Nebolini on LinkedIn Chris Cook on LinkedIn Learn more about CBX online Connect with Evelio Mattos on LinkedIn Our Sponsors: Intl. Direct Packaging Because IDP doesn’t source factories, they are the factory. IDPdirect.com Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling)

What do professional designers do when they want to learn something new? They can’t always run off to the fanciest packaging design schools. They look for what fits into their busy lives. Online design education, from YouTube to skill share we search for anything to fill those gaps. But what do you do when it’s something as technical as packaging science? You seek out PackagingSchool.com, an online packaging science educational platform that is licensed through Clemson University. Today’s guest is Dr Andrew Hurley - Associate Professor at Clemson University Founder of The Packaging School.com Today Dr Andrew shares how he started The Packaging School, some of the curriculum, and we discuss how this program is the future of packaging education for working professionals worldwide. We also get into packaging sustainability and how to educate yourself when it comes to sustainable materials, certifications, and the questions you should be asking. If you’re enjoying the show, please do leave us a review wherever you listen to podcasts, it would mean a great deal to me and help others interested in packaging discover the show. Follow Dr. Andrew Hurley on LinkedIn Get more information about PackagingSchool.com here Follow Evelio Mattos on LinkedIn Follow the Package Design Unboxd podcast on LinkedIn Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling)

Michael Keplinger joins us to discuss the packaging design and brand building strategies it takes to launch a Smashbrand.  We'll talk about testing, substrates, print processes, and how to view packaging as a start-up or an established brand.  Michael has also launched several of his pwn products bringing that experience to the table when we talk about start-up packaging design and the research you should do before anyone launches a product. Connect with: Michael Keplinger on LinkedIn Smashbrand online Evelio Mattos on LinkedIn Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling) Listen, Rate, and Review.  Thanks for Listening!

Markus Joutsela is a Visual Communications lecturer at Finland's famous Aalto University. Markus also founded the Pack-Age program which takes students from every discipline and combines them to create packaging innovation machines that work with some of the world's biggest brands.  Markus and Evelio discuss the types of projects the students collaborate on and how they interact with the brands they work with. We also discuss why there is so much innovation coming from the Nordic region of the world, and the differences in their approach to education.  Connect with Markus Joutsela - LinkedIn Learn more about the Pack-Age program - http://pack-age.aalto.fi/ Aalto University's School of Design & Architecture - https://www.aalto.fi/en/school-of-arts-design-and-architecture Helsinki's Design Week - https://www.helsinkidesignweek.com/series/purposeful-packaging/ Connect with Evelio Mattos - LinkedIn Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling) Thanks to Intl. Direct Packaging for Sponsoring this episode - IDPdirect.com

With over 35 years of experience in design and print, we only scratch the surface of Lisa’s experience. But lucky for all of us, Lisa has also launched a print production class online to teach you how to design to print and how to successfully translate package design for printing. We discuss the production process, questions every designer should ask, and how to short cut experience by learning production as part of your design education. Lisa's Print Production class at https://mastermind.com available soon! Connect with Lisa on LinkedIn Connect with Evelio on LinkedIn

In episode 26, we discuss everything you need to know in order to begin designing cannabis packaging.  Our guest Jared Mirsky is one of the most well-known cannabis brand agents in the game today. He's shared his story about growing cannabis brands with his team all over the world and has worked with some of the most notable names in the game.  Whether you're a seasoned packaging designer or just cutting your first box, cannabis if a whole new ballgame. You need to understand the industry and strategies to grow, get noticed, and connect with consumers with experience-driven packaging design. Did you enjoy the show? If you did, let us know and leave a quick review. Connect with Jared Mirsky: LinkedIn Wick&Mortar Instagram Connect with Evelio Mattos: LinkedIn