When you hear the term circular packaging design or circular economy, many people confuse it to mean recycling.  Even though the recycling logo is a möbius loop, the process is generally linear, not circular. In this episode we talk with Paul Foulkes-Arellano founder of Circuthon, founder of the Sustainable Design Alliance, and an advisor at A Plastic Planet. A Plastic Planet as of this recording just helped Unilever's Dove launch their first refillable deodorant packaging. Also check out Paul's Circular Footwear Initiative! Learn how to talk to clients and guide them into more sustainable packaging design solutions. Understand how materials are recycled, what materials aren't, and what it truly means to create a circular packaging solution. Check out IDPdirect.com for factory direct packaging manufacturing. Connect with Paul Foulkes-Arellano on LinkedIn Connect with Evelio Mattos on LinkedIn