Understanding how Prop 67 impacts your business's packaging design and manufacturing. What it means, and what you need to do including these four things: The name of the manufacturer: 1) The manufacturer, not the reseller, the broker, or the agency that designed it, but the name of the actual manufacturer. This is not an opportunity for your broker to market their brand it’s to provide legal documentation as to where the bag was made. Check your bags, and make sure it’s not promoting a reseller that’s not in compliance. 2) Country where the bag was manufactured, easy. To be clear your bag has to say “Bag Made in (Somewhere)” if it doesn’t you’re not compliant. 3) The PCW content, keeping in mind that 40% is the minimum for medium to large bags and 20% for small and mini bags. “This bag contains 40% PCW or Post Consumer Content” 4) Chasing Arrows state that the bag is recyclable. Putting a please recycle this bag wouldn’t hurt either. That’s it for today, if you want to learn more about packaging design, development and manufacturing please rate, review, and subscribe to Package Design Unboxd and follow us on LInkedIn. Connect with Evelio Mattos on LinkedIn https://bit.ly/EvelioMattos

We've all seen those Boxed Water is Better milk cartons, but are they really better? Can they be recycled and how much does that packaging design actually reduce the product's carbon footprint? Find out by listening to the latest episode of Package Design Unboxd.  Rob Koenen, CMO of Boxed Water is Better shares a few key stats from the brand as well as the materials used to create the carton and how Boxed Water is looking to the future of sustainability. Contact Boxed Water is Better: hello@boxedwaterisbetter.com Learn about their 1 Million Trees initiative. Connect with Evelio Mattos on LinkedIn: https://bit.ly/EvelioMattos

How do you design packaging while working from home?  After watching the most recent Underdogs video about Apple's project Pandora I thought it was a good time to share how working from home has changed the package design process.  Watch the underdogs video here if you haven't already seen it: https://youtu.be/6_pru8U2RmM We discuss project management, packaging prototypes, and 3D renders for packaging presentations. I share what's worked for me to become more efficient in working from home from software I use to the processes I deploy to maintain constant client communications.  Books and processes on efficiencies: SCRUM: https://www.scrum.org/resources/what-is-scrum The Toyota Way: https://www.amazon.com/Toyota-Way-Management-Principles-Manufacturer/dp/0071392319 Design Sprints: https://www.thesprintbook.com/how 3D Renders from Yellow Images: https://bit.ly/YellowImages3D Rate, Review, and Subscribe to Package Design Unboxd. Connect with Evelio Mattos: https://bit.ly/EvelioMattos

1) The first one that will help you save money is buying packaging directly from manufacturers. What I mean is today most brands are buying through a reseller, sourcing agent, some type of middleman. You’re paying 15 - 25% for the customer service. These resellers also have to source the packaging and find the cheapest factories that allow them to maintain their margins, meaning your packaging isn’t always being produced in the same factory. The risk here is that even your reseller isn’t in control of their supply chain. Save yourself the margin and go factory direct. _________________________________ Number 2: Re-engineer your packaging to find the efficiencies in production. Apple watch for instance comes packed in what feels like a rigid box but is actually a double walled folding sleeve that has a rigid drawer inside. BY not making this drawer box out of the same material for all components they are able to save money on the outer sleeve and apply those savings to the details inside. Anytime you are able to find cost savings, reapply a portion of them back into to the packaging in a way that delights the consumer or makes your packaging more sustainable. These details will deliver an ROI 100% of the time. _________________________________ Numer 3: Resize your packaging. Obviously making your packaging smaller will save money, but it’s not always the solution. What I mean is that you take a look at your product mix and find common sizes that you can combine. A lot of brands out there just have packaging that’s become part of the brand because nobody looks at the system. Take a look at the system and try to reduce your packaging SKU count. Also try to resize your packaging so it works together to deliver efficiencies. There’s been so many brands I’ve worked with that their boxes are meant to be carried out in bags but the bag is 1/2 an inch too narrow so the store associate is forced to have the customer either carry out branded boxes by hand or they fit the boxes into a larger bag. By putting the product in a larger bag, each client is walking out more packaging costs than you may have allotted _________________________________ Number 4: Configure your pallet layout. What? Yes how your master cartons are stacked and fit on a pallet make a huge difference. 1) make sure you evaluate the arrangement on a pallet to enhance cubic efficiency. Things like if your master cartons hang over the pallet will limit how many you can fit into a container. Instead of moving a single container you may require 1 1/2. 2) Calculate carton sizes based on how well they fit on a pallet not how many products fit into the case. Many times brands leave how many items are packed in a carton to the supplier because it’s easiest for them. But by understanding how this impacts your container load you can sometimes save money by determining the best fit and product count inside. Remember size matters. Please Rate, Review, and Subscribe. Connect with me, Evelio Mattos: https://bit.ly/EvelioMattos

Mike Cesario: Mike Cesario is the founder and CEO of Liquid Death, a rapidly growing beverage company known for its unique branding and bold marketing strategies. Prior to starting Liquid Death, Mike had a background in advertising and creative direction, having worked with various ad agencies. He also has roots in the punk and metal music scenes, where he honed his design and conceptual skills. Mike’s innovative approach to branding has positioned Liquid Death as a standout competitor in the beverage industry. In this compelling episode of "Package Unbox," host Evelio Mattos dives deep into the creative and strategic world of Liquid Death with its founder, Mike Cesario. Mike shares the riveting journey from a photoshopped can of water to becoming a booming beverage brand. The episode sheds light on the importance of packaging in building a brand, the power of social media as a field-testing resource, and the punk ethos that drives Liquid Death. With relevant insights into how big brands make mistakes and why traditional marketing doesn't always work, Mike explains how Liquid Death carved its unique identity. The conversation includes the brand's viral initial marketing strategy, utilizing a $1,500 ad and a strong social media presence to draw attention. Mike discusses finding the right people, linking product quality with edgy branding, and leveraging user-generated content to keep the brand authentic and engaging. Social Media as a Testing Lab: Social media platforms offer an unparalleled opportunity to field-test concepts cheaply and effectively, providing genuine feedback and engagement from potential customers. Unified Concept Development: Successful branding requires a cohesive connection between the product and the brand message, ensuring even edgy or ironic elements are meaningfully tied to the product. Product Integrity: For sustained success, the quality of the product must back up its branding. A strong brand may attract initial interest, but enduring appeal hinges on product excellence. Innovative Marketing Strategies: Traditional marketing methods are less effective than creative and entertaining content that aligns with audience interests, such as Liquid Death's use of humorous and ironic elements to engage and expand their audience. Cross-functional Teamwork: Effective business building involves assembling a team where different members contribute complementary skills, ensuring both creative vision and operational efficiency are addressed. "Social media is the greatest field testing resource in the history of humankind." - Mike Cesario "Great advertising is the quickest way to kill a bad product." - Mike Cesario "Packaging is the one thing you should spend all your money on first because it's what people talk about." - Evelio Mattos "The appeal of Liquid Death is way broader than I ever thought it would be." - Mike Cesario "You don't have to be a business person to create your own business." - Mike Cesario Follow Mike Cesario on Twitter and LinkedIn. Check out Liquid Death's website: liquiddeath.com Learn more about the album of hate songs Liquid Death released here. Dive into this insightful episode to uncover the revolutionary strategies Liquid Death employed to disrupt the beverage industry, and learn how packaging, social media, and unconventional marketing can transform a niche product into a household name. Tune in for more enlightening content from "Packaging Unboxd! Connect with Evelio Mattos: https://bit.ly/EvelioMattos

Part 2 of 10 Lessons for Packaging with Foil. April Lytle or Kurz Transfer Products and I provide key insights into how to use foil when designing packaging.  Be sure to rate, review, and subscribe to the Podcast. If you’ve ever designed packaging with textures and foils, you know there’s a learning curve to doing it right. I want to bring you the opportunity to gain these insights as quickly as possible. I’m joined by April Lytel with Kurz Transfer Products, Kurz has been making foils since the 1800’s so they know a thing or two about foil. Today’s - 10 Lessons for designing with Foil is split into 2 parts to keep it short and actionable. Subscribe, Rate, and Review! Show Links: April Lytle on LinkedIn: https://bit.ly/2ZQLyz9 Kurz Transfer Products: https://bit.ly/Kurzfoil Kurz Transfer Products Online: https://www.kurzusa.com Connect with me on LinkedIn:https://bit.ly/EvelioMattos

William Kang and Adrian Ng co-founders of Aether NY talk to us to share their history and celebrate their recent win at the Dieline Awards for clear spirits packaging design. The beautiful bottle for Source One Vodka set a new standard in geometric bottle design, but their not limited to packaging design.  Aether NY has launched many Augmented Reality systems and brand forward apps, Aether NY is moving packaging into whole new territories in user experiences. Listen to learn just how to combine these disciplines under one roof to build the brands of tomorrow. Connect with Aether NY: Web: https://www.aetherny.com LinkedIn: https://www.linkedin.com/company/aetherny/ Email: hello@aetherny.com Connect with Evelio Mattos on LinkedIn: https://bit.ly/EvelioMattos

If you’ve ever designed packaging with textures and foils, you know there’s a learning curve to doing it right. I want to bring you the opportunity to gain these insights as quickly as possible. I’m joined by April Lytel with Kurz Transfer Products, Kurz has been making foils since the 1800’s so they know a thing or two about foil. Today’s - 10 Lessons for designing with Foil is split into 2 parts to keep it short and actionable. Subscribe, Rate, and Review! Show Links: April Lytle on LinkedIn: https://bit.ly/2ZQLyz9 Kurz Transfer Products: https://bit.ly/Kurzfoil Kurz Transfer Products Online: https://www.kurzusa.com Connect with me on LinkedIn:https://bit.ly/EvelioMattos

What does it take to design award winning packaging that delivers an ROI for online and in-store packaging? Get a behind the scenes look at Beardwood & Co.'s process for redesigning Hill's Science Diet packaging that spanned over 900 SKUs around the world.  Understand the decisions and strategy that drove the packaging design and how to navigate design for a global online market.  Connect with Sarah Williams: Beardwood: https://beardwood.com LinkedIn: https://bit.ly/SarahBeardwood Connect with Evelio Mattos: https://bit.ly/EvelioMattos Leave some feedback: • What guests should we have on next? • What packaging topic would you like to learn more about? • Did you learn something from this episode? If you did please leave a short review.

Ever wonder where to get started on sustainable design? Well, this episode of Package Design Unboxd gives you a lot to think about as we dive into sustainable design with Katie Kubrak of Nirvana CPH. Everything from streamlining design for efficiency, understanding material lifecycles, to mono-material design.  Buckle in those ear pods and get ready to take notes.  These Ten Commandments of Sustainable Design are a great way to get started learning how to develop sustainable packaging designs that improve profits and the environment. Learn more about the Ten Commandments of Sustainable Packaging here: https://www.tencommandmentsofsustainabledesign.com https://www.rca.ac.uk/students/katie-kubrak/ Connect directly with Katie on Linked In: https://bit.ly/KatieKubrak And connect with Evelio Mattos on Linked In: https://bit.ly/EvelioMattos