Packaging Unboxd with Evelio Mattos

If you’ve ever designed packaging with textures and foils, you know there’s a learning curve to doing it right. I want to bring you the opportunity to gain these insights as quickly as possible. I’m joined by April Lytel with Kurz Transfer Products, Kurz has been making foils since the 1800’s so they know a thing or two about foil. Today’s - 10 Lessons for designing with Foil is split into 2 parts to keep it short and actionable. Subscribe, Rate, and Review! Show Links: April Lytle on LinkedIn: https://bit.ly/2ZQLyz9 Kurz Transfer Products: https://bit.ly/Kurzfoil Kurz Transfer Products Online: https://www.kurzusa.com Connect with me on LinkedIn:https://bit.ly/EvelioMattos

What does it take to design award winning packaging that delivers an ROI for online and in-store packaging? Get a behind the scenes look at Beardwood & Co.'s process for redesigning Hill's Science Diet packaging that spanned over 900 SKUs around the world.  Understand the decisions and strategy that drove the packaging design and how to navigate design for a global online market.  Connect with Sarah Williams: Beardwood: https://beardwood.com LinkedIn: https://bit.ly/SarahBeardwood Connect with Evelio Mattos: https://bit.ly/EvelioMattos Leave some feedback: • What guests should we have on next? • What packaging topic would you like to learn more about? • Did you learn something from this episode? If you did please leave a short review.

Ever wonder where to get started on sustainable design? Well, this episode of Package Design Unboxd gives you a lot to think about as we dive into sustainable design with Katie Kubrak of Nirvana CPH. Everything from streamlining design for efficiency, understanding material lifecycles, to mono-material design.  Buckle in those ear pods and get ready to take notes.  These Ten Commandments of Sustainable Design are a great way to get started learning how to develop sustainable packaging designs that improve profits and the environment. Learn more about the Ten Commandments of Sustainable Packaging here: https://www.tencommandmentsofsustainabledesign.com https://www.rca.ac.uk/students/katie-kubrak/ Connect directly with Katie on Linked In: https://bit.ly/KatieKubrak And connect with Evelio Mattos on Linked In: https://bit.ly/EvelioMattos

Ever want to know what it takes to win a packaging competition? Adam Ryan, the Head of Pentawards joins us to discuss exactly what it takes to enter and get noticed by the judges. We get a behind the scenes view of how the judging happens and who some of the judges are.  Connect: Adam Ryan on LinkedIn: https://www.linkedin.com/in/adam-ryan-a14108103/ Pentawards: https://pentawards.com/ Follow us on Facebook: https://www.facebook.com/PackageDesignUnboxd/ And connect with me, Evelio Mattos on LinkedIn: https://www.linkedin.com/in/eveliomattos/

We speak to Katie Kubrak, Materials and Insights Producer with Nirvana CPH.  Learn how CMF and MDD drive innovation in packaging design, and create consumer connections. Dive into Coatings, Materials, and Finishes before we transition into the Material Driven Design to create a tangible experience for product and packaging.  No matter if you're just starting out or a seasoned pro, this episode will help you rethink the way you consider packaging. Listen, rate, review, and subscribe! Connect with Katie Kubrak: Katie Kubrak Linked In: https://www.linkedin.com/in/katie-kubrak-33493591/ Katie Kubrak PhD Profile: https://www.rca.ac.uk/students/katie-kubrak/ Katie Kubrak Instagram: https://www.instagram.com/makedesignbetter/ Nirvana CPH website: https://nirvanacph.com/ Show Resources: Yuval Noah Harari, 21 Lessons: https://www.ynharari.com/book/21-lessons-book/ Nirvana CPH Material Monday articles: https://nirvanacph.com/materials-insight/ Tu Delft University: https://www.tudelft.nl/en/ Politecnico di Milano: https://www.polimi.it/en/ Material Experience Lab : http://materialsexperiencelab.com MIT Materials Research Lab : https://mrl.mit.edu Materials Research Science Center : https://mrsec.org Center for Circular Design: https://www.arts.ac.uk/research/research-centres/centre-for-circular-design Connect with me, Evelio Mattos on Linked In: Linked In: https://www.linkedin.com/in/eveliomattos/

Woolcool is a new packaging material that's been used for thermal insulation for over 13,000 years. Today it's replacing polystyrene foam insulation one box at a time.  Learn what woolcool is and how this 100% natural material can keep food and pharmaceutical shipments below 40 degrees for days. We speak to  Josie Morris, Managing Director of Woolcool to find out  more about their sustainable mission to replace polystyrene insulation. Learn more about Woolcool here: https://www.woolcool.com Connect with Josie Morris on LinkedIn here: https://www.linkedin.com/in/josie-morris-354b5b57/ Connect with me Evelio Mattos, on LinkedIn: https://www.linkedin.com/in/eveliomattos/

We speak to Jess Williams, Founder and Creative Director of Communal Creative in NYC, a branding agency with a passion for storytelling. Learn how the team at Communal Creative immerses itself into each brand to unearth a resonating story that can be supported at every touch point  of the consumer journey.  Jess's experience as Creative Director for Thrillist and early stage Birchbox give her the insight to build startups into brands.  Be prepared to take notes! Connect with Jess: LinkedIn: https://www.linkedin.com/in/jelewil/ Studio Site: http://communalcreative.com Or Catch up with me Evelio Mattos on LinkedIn: https://www.linkedin.com/in/eveliomattos/

We speak with Valerie Hawks, Head of Production & Sustainability @ Interact Boulder to understand how production supports design in executing at the highest level. We discuss the importance of getting your hands dirty and learning the language of production and manufacturing.  Learn where to begin a career in packaging production. Keep up with Valerie online: LinkedIn: https://www.linkedin.com/in/valerie-hawks-137865/ Interact Boulder: https://interactboulder.com Sustainable Packaging Coalition: https://sustainablepackaging.org Lumi: https://www.lumi.com/properties Catch up with me Evelio Mattos on LinkedIn: https://www.linkedin.com/in/eveliomattos/

We speak with Brandi Parker, Head of Realization @ Pearlfisher where she manages a team that converts designs and ideas into reality. Her extensive knowledge of packaging design and production allows her to know what questions to ask even before a project begins and how to provide designers the direction they need. Learn how to begin your path into a career of production design and packaging as well as how to round out your design knowledge by leaning into packaging manufacturing. Keep up with Brandi online: LinkedIn: https://www.linkedin.com/in/brandi-parker-6a6667b/ Pearlfisher: https://www.pearlfisher.com Catch up with me Evelio Mattos on LinkedIn: https://www.linkedin.com/in/eveliomattos/

Speaking with Alex Center founder of Center Brooklyn and former Design Director at a little brand named Coke, is a lesson in how to build confidence and surround yourself with the right people to create opportunities in design.  We discuss how not studying at an art school is a badge of honor many of us in the design world wear as well as the value and craft of creative production. Alex shares how designing based on gut instincts at a start-up named Vitamin Water changed once you level-up to a mammoth brand like Coke where everything is measured by teams.  Great episode for young and seasoned pros alike to gain insight into the process and thought that introduces consumers to product via packaging. For more information about Alex Center: LinkedIn: https://www.linkedin.com/in/alexcenter/ Instagram: https://www.instagram.com/thealexcenter Skillshare: https://skl.sh/3gpAvo6 To connect with Evelio via LinkedIn: https://www.linkedin.com/in/eveliomattos/ ...and catch my packaging Skillshare: https://skl.sh/36yl9cH