Vincent Villeger, former Director of Packaging at Burberry  discusses what makes luxury packaging powerful, and how to follow your creative instincts to make the right decisions. We answer if primary packaging such as fragrance bottles are even to be considered packaging and discover a new point of view in how to design packaging.  Joins us to discuss what packaging is and isn't, what makes package design elevate itself to be considered luxury packaging, and how you design packaging for the world's most prestigious brands. If you are considering bespoke package design you'll want to know Vincent. Resources: Vincent Villeger Consultancy Follow Vincent on LinkedIn Follow Vincent on Instagram Contact me, Evelio Mattos on Linked In

In our first episode we discuss the realities of sustainable packaging design and what to consider when considering sustainable materials. Our guest is Nikki Withington, owner of Square 1 Packaging Solutions and NPD based in New Zealand. We speak to Nikki about how she helps her clients navigate sustainability from product and packaging design to what happens to their packaging materials long after they're gone.  If you're thinking about sustainable packaging, you are going to want to listen to her tips before you get started designing your next package. Show Resources:  Square 1 : https://www.sq1.nz Nikki Withington : https://www.linkedin.com/in/nwithington/ Additional Resources:  Book to Read:  The Future of Packaging by Tom Szaky Connect with Evelio Mattos Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling)