Vincent Villeger, former Director of Packaging at Burberry discusses what makes luxury packaging powerful, and how to follow your creative instincts to make the right decisions. We answer if primary packaging such as fragrance bottles are even to be considered packaging and discover a new point of view in how to design packaging.
Joins us to discuss what packaging is and isn't, what makes package design elevate itself to be considered luxury packaging, and how you design packaging for the world's most prestigious brands.
If you are considering bespoke package design you'll want to know Vincent.
Resources:
Vincent Villeger Consultancy
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Packaging Unboxd with Evelio Mattos