
Product Driven
Building software products requires caring more about the product than it does the technology used to build the product. On this podcast, we discuss bringing a product driven mindset to every step of the product development process.
Latest episodes

Mar 27, 2025 • 27min
Mindset Shift Needed to Go From Writing Code to Running Business with Abhishek Ray
In this discussion, Abhishek Ray, the founder of Opslane and a Y Combinator alum, shares his transformative journey from infrastructure engineer to startup founder. He emphasizes the vital mindset shift from technical perfectionism to customer-centric thinking. Key topics include enhancing customer satisfaction through automated bug resolution, the intense learning curve at Y Combinator, and the importance of empathy in technology. Abhishek underscores how embracing business roles can lead to substantial personal and professional growth, altering perspectives on value creation.

5 snips
Mar 25, 2025 • 11min
How CTOs Build Trust with their CEO
Explore the essential dynamics between CTOs and CEOs in startups. Discover how effective communication and trust-building techniques impact leadership. Gain insights into managing expectations and navigating the tension between innovation and stability. Learn about establishing strategic roadmaps and maintaining technical integrity while balancing rapid development. This lively discussion offers practical frameworks for fostering successful leadership partnerships in the fast-paced world of early-stage companies.

Mar 20, 2025 • 26min
Product Teams Need Balance Not Control with Nick Humrich
🔄 The Product Manager Paradox: Finding Balance Between Ownership and GuidanceIn this provocative exploration of developer-product manager dynamics, Matt Watson and Nick Humrich deconstruct the double-edged relationship between technical teams and product leadership. Through the lens of Nick's unique experience at AWS Elastic Beanstalk, discover how direct customer engagement transformed his effectiveness and what lessons modern engineering organizations can extract from this counterintuitive success story.This intellectually stimulating conversation unpacks Nick's unconventional experience building AWS Elastic Beanstalk's CLI without significant product management oversight—and how this apparent gap actually accelerated his ability to deliver customer value. By eliminating traditional intermediaries, Nick found himself directly engaged with developers through Twitter and Stack Overflow, creating a tight feedback loop that dramatically shortened development cycles and deepened his empathy for user frustrations.🔗 Essential Links (Start Here!):Full Episodes: https://product-driven.captivate.fm/episodesConnect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/Subscribe to our Newsletter: https://fullscaleteam.com/newsletterGet our FREE Ebook: https://fullscaleteam.com/productfirstteamsPowered by Full Scale: https://fullscale.io/Find Nick Humrich on LinkedIn: https://www.linkedin.com/in/nhumrich/Key Discussion Points:🔍 How direct customer engagement transformed Nick's productivity at AWS🌐 The shortened feedback loop when developers engage directly with users🧠 Customer empathy development through unmediated user interaction⚡ The "mythical 10x developer" phenomenon and its relationship to process elimination🔄 Balancing strategic oversight with engineering autonomy📊 The risk of "enshidification" when product teams overly iterate features🌱 Different organizational structures for product management effectivenessChapters:0:00 - Introduction and background1:01 - The AWS experience without product management3:16 - Redefining developer productivity5:06 - Taking ownership and fostering creativity6:51 - The mythology of 10x developers explained8:17 - Customer feedback through Stack Overflow10:41 - Developer empathy for customers13:18 - Developer enthusiasm and motivation15:29 - Internal vs. external customer dynamics17:41 - Balancing product management value20:10 - Strategic alignment and micromanagement22:50 - The startup founder advantageDiscover how rethinking the traditional boundaries between product and engineering might unlock deeper innovation, stronger customer connections, and more engaged development teams. Join our exploration of creating technical organizations that balance strategic direction with developer autonomy and genuine user empathy.

6 snips
Mar 18, 2025 • 4min
Why Software Engineers Are Like Great Salespeople
Discover the surprising connection between software engineering and sales expertise. Exceptional engineers excel at deep listening, problem-solving, and creative thinking—traits that also define great salespeople. The discussion challenges the traditional view of sales, framing it instead as a logical problem-solving conversation. By bridging these disciplines, listeners learn how engineers can enhance their communication and teamwork skills, ultimately becoming internal advocates within their teams.

Mar 13, 2025 • 30min
Technical Ownership Demands Emotional Intelligence with Taha Hussain
🎯 Engineering Leadership: The Power of Ownership with Taha HusseinJoin Matt Watson and former Microsoft, Walmart, and Yahoo engineering manager Taha Hussein for an illuminating discussion on fostering ownership in engineering teams. This episode delves deep into the psychological and emotional dimensions of leadership that transform good engineers into exceptional leaders.🔗 Essential Links (Start Here!):Full Episodes: https://product-driven.captivate.fm/episodesConnect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/Subscribe to our Newsletter: https://fullscaleteam.com/newsletterGet our FREE Ebook: https://fullscaleteam.com/productfirstteamsPowered by Full Scale: https://fullscale.io/🔍 Key Discussion Points:Why emotional intelligence trumps technical skills in leadershipThe "Rider and Elephant" model of behavioral changeBreaking through self-limiting beliefs in technical teamsHow to scale ownership culture in large organizationsThe critical balance between challenging and supporting team members⏱ Episode Timestamps:00:00 - Introduction and the importance of ownership01:12 - Understanding barriers to taking ownership02:39 - The reactive vs. proactive mindset in engineering05:37 - The Drama Triangle in team dynamics11:24 - Creating psychological safety in teams15:20 - Building confidence in technical teams18:27 - Emotional intelligence in engineering leadership21:44 - The Rider and Elephant analogy25:48 - Overview of leadership development courses📝 Featured Quote:"People who don't like themselves, thinking 'I did something bad, I'm a bad person,' they're not gonna do anything good. You want to give them a good feeling that they're good and they can still make those changes." - Taha Hussein🎓 Special Offer:Access Taha's FREE course on ownership - limited time offer for listeners!Click here: https://taha-hussain-f902.mykajabi.com/top-tech-leader/Connect with Taha on LinkedIn: https://www.linkedin.com/in/tahahussain/📣 Ready to Transform Your Leadership Journey?Whether you're an aspiring engineering leader or a seasoned CTO, this episode offers invaluable insights into building high-performing teams through emotional intelligence and ownership. Like, subscribe, and hit the notification bell to stay updated on more leadership wisdom. Share your thoughts: How do you foster ownership in your team?

Mar 11, 2025 • 3min
CTOs Must Lead, Not Just Code
🎯 CTO Leadership: Beyond the Code - A Product-First PerspectiveIn this thought-provoking episode, Matt Watson challenges the common assumption that CTOs should be the best engineers on their teams. Instead, he presents a compelling case for why CTOs should primarily be product visionaries who can bridge business challenges with technological solutions.🤝 Connect and Engage:Full Episodes: https://product-driven.captivate.fm/episodesConnect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/Subscribe to our Newsletter: https://fullscaleteam.com/newsletterGet our FREE Ebook: https://fullscaleteam.com/productfirstteamsPowered by Full Scale: https://fullscale.io/🔍 Key Discussion Points:Why technical expertise alone doesn't define great CTO leadershipThe critical importance of customer-centric problem-solvingBalancing technical knowledge with strategic business thinkingThe distinct personality traits needed for effective CTO leadership⏱ Episode Timestamps:00:00 - Should CTOs be the best engineers?00:45 - The product-focused CTO perspective01:30 - Technology stack flexibility and problem-solving02:00 - Leadership vs. technical expertise02:24 - Final thoughts on customer-centric leadership🎯 Ready to Transform Your Technical Leadership Journey?Join our growing community of forward-thinking technology leaders who are reshaping the role of CTOs. Whether you're aspiring to become a CTO or looking to evolve your leadership style, subscribe now and hit the notification bell to stay ahead of the curve. Share your thoughts in the comments: What qualities do you think make an exceptional CTO? Let's continue this crucial conversation about the future of technical leadership. 🚀

Mar 6, 2025 • 36min
What 2 Million Hours of Dev Team Management Taught Me About Soft Skills with Evgeniy Kharam
Mastering the Human Side of Tech: Essential Soft Skills for Engineers 🚀Join Matt Watson and cybersecurity expert Evgeniy Kharam for an illuminating exploration of the often-overlooked yet crucial soft skills that define successful technical professionals. From communication mastery to emotional intelligence, discover why technical excellence alone isn't enough in today's collaborative engineering landscape.🔗 Essential Links (Start Here!):Full Episodes: https://product-driven.captivate.fm/episodesConnect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/Subscribe to our Newsletter: https://fullscaleteam.com/newsletterGet our FREE Ebook: https://fullscaleteam.com/productfirstteamsPowered by Full Scale: https://fullscale.io/🎯 Key Insights:Why courage underpins all essential soft skills in techThe critical connection between vulnerability and growthHow different personality types shape team dynamicsPractical strategies for developing communication skills⏱️ Episode Timeline:00:00 - Introduction & Soft Skills Overview03:11 - Defining Core Soft Skills05:14 - The Challenge of Technical Personalities09:36 - Courage as a Fundamental Skill13:39 - Practical Tips for Skill Development21:16 - The Power of Ownership23:03 - Understanding Different Personality Types31:31 - Action Steps & Resources💡 Featured Insights:Box breathing techniques for managing presentation anxietyThe "80/20 rule" approach to skill developmentWhy technical professionals struggle with vulnerabilityStrategies for effective remote communication📚 Resources Mentioned:"Surrounded by Idiots" - Understanding Personality TypesSoft Skills Development Plan (SSDP) - Available at softskilltech.caEvgeniy's Book on Technical Sales & CommunicationConnect with Evgeniy:LinkedIn: linkedin.com/in/evgeniy-kharamWebsite: https://www.softskillstech.ca/🎯 Ready to Level Up Your Soft Skills?Hit subscribe and the notification bell to join our community of technical professionals committed to growth. Share your biggest communication challenge in the comments - let's learn and grow together!

Mar 4, 2025 • 5min
Every CTO Faces This Problem
The #1 Challenge Facing Startup CTOs: Leadership Evolution 🚀A deep dive into every technical founder's critical transition: evolving from brilliant architect to scalable leader. Matt Watson unpacks why even the most technically gifted CTOs can become organizational bottlenecks, and presents a revolutionary framework for engineering leadership success. 🔍🔗 Essential Links (Start Here!):Full Episodes: https://product-driven.captivate.fm/episodesConnect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/Subscribe to our Newsletter: https://fullscaleteam.com/newsletterGet our FREE Ebook: https://fullscaleteam.com/productfirstteamsPowered by Full Scale: https://fullscale.io/📝 Key Insights:Why technical brilliance alone isn't enoughThe three pillars of engineering leadershipStrategic solutions for scaling your engineering teamReal-world case study of leadership transformation⏱️ Episode Breakdown:00:00 - The Core Challenge00:34 - Defining the CTO Role01:30 - The Bottleneck Problem02:55 - Solutions & Leadership Types03:45 - Scaling Strategies🎯 Ready to Transform Your Engineering Leadership?Subscribe now and hit the notification bell to join thousands of tech leaders who are receiving weekly insights on scaling engineering teams effectively. Leave a comment below sharing your biggest leadership challenge - let's solve it together!

Feb 27, 2025 • 27min
Perfect Timing Beats Perfect Products with Paul Orlando
🎙️ Unlocking Perfect Product Timing with Paul Orlando: Why Now?Join us for an insightful conversation with Paul Orlando, author of "Why Now? Good Timing Makes Great Products" as we explore the critical role of timing in product development and startup success. Drawing from decades of experience as a founder, advisor, and professor, Paul shares fascinating frameworks for understanding market timing and making strategic product decisions.🔗 Essential Links (Start Here!):Full Episodes: https://product-driven.captivate.fm/episodesConnect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/Subscribe to our Newsletter: https://fullscaleteam.com/newsletterGet our FREE Ebook: https://fullscale.com/productfirstteamsPowered by Full Scale: https://fullscale.io/🔍 Key Discussion Points:The myth of "first-mover advantage" and what research really showsHistorical case studies of products that were "too early" vs "just right"How timing drivers like technology, regulation, and crises create opportunitiesFramework for evaluating if your organization should move fast or waitPractical approaches to timing product launches and feature releases⏱️ Episode Timestamps:00:00 - Introduction and Welcome02:36 - Paul's Experience with Early Audio Social Networks04:51 - Evolution of Software Platforms and Market Waves06:20 - First Mover Advantage: Myths and Reality08:45 - Historical Example: AT&T's 1960s Video Phones10:54 - Case Study: Early Mobile Photography Challenges13:20 - COVID as a Timing Driver19:25 - Frameworks for Evaluating Market Timing21:51 - The Impact of Infrastructure Costs on Innovation24:40 - Final Thoughts and Resources📚 Featured Book:"Why Now? Good Timing Makes Great Products" by Paul OrlandoAvailable on Amazon🌐 Additional Resources:Paul's Blog: https://startupsunplugged.com🎯 Ready to master product timing? Subscribe to Product Driven for weekly insights on building successful products. Hit that notification bell to never miss an episode, and join our community of innovative product leaders!

Feb 25, 2025 • 5min
Great CTOs Know When to Fight
🎯 CTO Leadership: Navigating Peacetime vs. Wartime StrategiesDive deep into the dynamic role of CTOs and how their leadership approach drastically shifts between peacetime and wartime scenarios. Matt Watson breaks down why established companies and startups require fundamentally different CTO strategies, and how some organizations must navigate both simultaneously.Explore the fascinating dichotomy between peacetime CTOs (focused on stability and calculated risks) and wartime CTOs (driving rapid innovation and quick decisions). Learn why some companies need both approaches and the challenges this creates for technical leadership.🔗 Essential Links (Start Here!):Full Episodes: https://product-driven.captivate.fm/episodesConnect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/Subscribe to our Newsletter: https://fullscaleteam.com/newsletterGet our FREE Ebook: https://fullscaleteam.com/productfirstteamsPowered by Full Scale: https://fullscale.io/💡 Core Insights:Peacetime CTOs prioritize stability and risk managementWartime CTOs focus on rapid innovation and quick executionMany companies must balance both approaches simultaneouslyCompany stage directly influences CTO leadership styleThe challenges of maintaining dual operational modes⏱️ Key Timestamps:00:00 - Introduction to CTO Responsibilities00:37 - Peacetime vs. Wartime Leadership01:16 - Established Company CTOs01:37 - Startup CTO Requirements02:40 - Managing Both Modes03:37 - Balancing Innovation and Stability