

Product Driven
Matt Watson
Building software products requires caring more about the product than it does the technology used to build the product. On this podcast, we discuss bringing a product driven mindset to every step of the product development process.
Episodes
Mentioned books

Apr 22, 2025 • 6min
The Way You’ve Been Leading Engineers Doesn’t Work Anymore
The Silent Crisis of Engineering Success: When Output Overshadows OutcomesIn this intellectually provocative monologue, Matt Watson challenges the conventional metrics of engineering success, exposing the fundamental disconnect between shipping code and creating genuine customer value. Through compelling narrative and pointed questions, Matt illuminates how the traditional focus on velocity and output has created teams that celebrate deployment rather than impact—leading to the hollow silence of features that fail to resonate with users.As AI accelerates development capabilities, this philosophical misalignment becomes increasingly problematic, demanding a fundamental shift toward product-driven leadership that prioritizes customer outcomes over engineering throughput.🔗 Essential Links (Start Here!):Full Episodes: https://product-driven.captivate.fm/episodesConnect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/Subscribe to our Newsletter: https://fullscaleteam.com/newsletterGet our FREE Ebook: https://fullscaleteam.com/productfirstteamsPowered by Full Scale: https://fullscale.io/GET THE PRODUCT DRIVEN BOOK: https://productdriven.com/bookKey Discussion Points:🧠 The existential disconnect between engineering metrics and customer impact💡 How AI amplifies the consequences of poor product decision-making🔄 The psychological toll of shipping features that receive no celebration or feedback⚡ Three transformative strategies for shifting from output-focused to outcome-driven leadership📊 Redefining "done" as customer impact rather than deployment completion🌱 Celebrate building rituals around customer value rather than engineering milestonesThree actionable approaches to transition toward product-driven leadership:Ask Better Questions - Shift from "what are we building?" to "what problem are we solving?"Redefine Done - Move beyond code deployment to measuring customer impactCelebrate Differently - Create rituals around customer success stories rather than release datesChapters:0:00 - The silence that follows deployment0:38 - The motivational crisis of engineering teams1:17 - How AI is changing engineering fundamentals2:38 - The philosophical shift from output to outcomes3:20 - Three strategies for product-driven leadership5:02 - The challenge: measuring what truly mattersThis profound exploration of engineering leadership philosophy serves as both a warning and a roadmap for technical leaders navigating the AI revolution. By questioning the fundamental metrics that drive engineering culture, Matt provides a compelling vision for engineering teams that celebrate impact rather than merely shipping code.

Apr 17, 2025 • 31min
Get Stakeholders to Agree on Product Direction with Stephen Pollack
Product Strategies for Lasting Success: Stephen Pollack on Building Big Picture Plans 🚀In this enlightening episode of Product Driven, host Matt Watson welcomes veteran tech leader Stephen Pollack of InsightSpin to explore why software developers and organizations struggle with understanding the big picture. Drawing from decades of industry experience, Stephen shares invaluable insights on creating sustainable product strategies, balancing customer-driven development with innovation, and leveraging AI as a strategic team member.Stephen Pollack shares how successful companies avoid the trap of short-term thinking and maintain focus on their North Star vision. He emphasizes that AI represents a transformational technology that can serve as a valuable team member when properly leveraged, particularly for documentation and knowledge synthesis.🔗 Essential Links (Start Here!):Full Episodes: https://product-driven.captivate.fm/episodesConnect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/Subscribe to our Newsletter: https://fullscaleteam.com/newsletterGet our FREE Ebook: https://fullscaleteam.com/productfirstteamsPowered by Full Scale: https://fullscale.io/Connect with Stephen Pollack:Website: https://insightspin.comLinkedIn: https://www.linkedin.com/in/stephenpollack/Key Discussion Points:Why businesses often fail to create and maintain big-picture product plansHow to balance stakeholder input without falling into consensus paralysisThe critical importance of focus in product developmentStrategies for preserving innovation while serving existing customersPractical applications of AI in product management and documentationEpisode Chapters:00:00 - Introduction and Welcome00:34 - Why Developers Struggle with the Big Picture02:22 - Stakeholder Alignment Challenges04:05 - Leadership Decision-Making Dynamics07:21 - Focus as a Critical Success Factor09:44 - AI's Impact on Product Development14:40 - Balancing Customer-Driven vs. Innovation-Driven Approaches21:15 - The "Shitification" Challenge of Established Products24:43 - Risk Aversion and Market Disruption28:37 - Stephen's Background and ServicesDon't miss this insightful conversation that will challenge you to think beyond tactical implementation and embrace strategic product planning for lasting success.

Apr 15, 2025 • 28min
Corporate Product Teams Face a Different Reality with Raechel Boston
Raechel Boston, a product manager at Kroger and TikTok personality known as The Scrum Mastery, dives into the unique challenges of managing products in traditional industries. She contrasts the slow-moving bureaucracy of established corporations with the agile practices of startups. Raechel discusses how AI could redefine product roles, favoring those with a true understanding of product vision. Additionally, she shares insights on engaging content creation to simplify Scrum methodology and the evolving landscape of tech careers.

Apr 10, 2025 • 30min
Product Market Fit: When Customers Pull You Forward with Pablo Srugo
In this engaging conversation, Pablo Srugo, Partner at Mistral VC and host of the Product Market Fit podcast, dives deep into the critical journey from product conception to market success. He shares essential metrics that indicate product-market fit, including the Sean Ellis test, and discusses the importance of customer feedback. Pablo also reflects on his own entrepreneurial failures, emphasizing the need for timing and adaptability. Listeners gain insights into the transformative power of understanding customer needs and navigating the complexities of startup growth.

Apr 8, 2025 • 11min
Who Should Run Daily Standups?
🔄 Engineering Leadership in Daily Standups: The Critical Role of Technical ManagementIn this thought-provoking exploration, Matt Watson challenges conventional wisdom about daily standup meetings, revealing why technical leadership transforms these gatherings from mundane status updates into powerful catalysts for team collaboration, problem identification, and rapid decision-making.🔗 Essential Links (Start Here!):Full Episodes: https://product-driven.captivate.fm/episodesConnect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/Subscribe to our Newsletter: https://fullscaleteam.com/newsletterGet our FREE Ebook: https://fullscaleteam.com/productfirstteamsPowered by Full Scale: https://fullscale.io/Key Discussion Points:🧠 Why engineering managers create superior standup dynamics compared to project managers🔍 Reading team sentiment through body language and conversation flow⚡ Identifying technical blockers that non-technical managers might miss🌱 Creating psychological safety for junior developers to seek help🔄 The startup founder's "superpower" of combining technical and product knowledge📊 Cultural Considerations Affecting Team Communication Styles💡 Alternative leadership models for teams with strong senior developersChapters:0:00 - Introduction to standups controversy0:32 - Why status reports miss the point1:12 - Engineering managers' unique perspective2:18 - Identifying coachable moments2:49 - Project managers vs. engineering managers4:22 - Senior developers' self-managed approach6:44 - The startup founder's advantage9:03 - Balancing leadership stylesThis critical analysis transforms our understanding of daily standups from perfunctory rituals into strategic opportunities for team alignment, technical problem-solving, and leadership development. Through Matt's experienced perspective, discover how technical leaders create environments where information flows naturally, blockers become visible, and teams accelerate through challenges rather than merely reporting on them.Transform your team's daily cadence by reimagining standups as collaborative problem-solving sessions rather than administrative checkpoints. Join our community of engineering leaders dedicated to building more effective, communicative technical teams.

Apr 3, 2025 • 27min
From Side Project to Startup - Key Lessons with James Green
🚀 From Idea to Impact: The Entrepreneur's Journey with James GreenIn this illuminating conversation, Matt Watson and James Green, Co-founder and General Partner at DQ Ventures, delve into the transformative journey from concept to viable business. Discover why technical brilliance alone isn't enough and how aspiring founders can navigate the challenging path to entrepreneurial success without sacrificing financial stability.🔗 Essential Links (Start Here!):Full Episodes: https://product-driven.captivate.fm/episodesConnect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/Subscribe to our Newsletter: https://fullscaleteam.com/newsletterGet our FREE Ebook: https://fullscaleteam.com/productfirstteamsPowered by Full Scale: https://fullscale.io/Connect with James Green: https://www.linkedin.com/in/greenjim/Website: http://www.dqventures.comKey Discussion Points:🔍 The fundamental misconception of entrepreneurship as primarily product creation💡 Why 90% of entrepreneurial success revolves around effective selling🧠 The critical importance of customer validation before significant product investment⚡ How technical and non-technical founders approach market opportunities differently🔄 The challenge of context-switching for technically-minded entrepreneurs📊 Reframing sales as a problem-solving conversation rather than persuasion🌱 The innovative "Don't Quit" approach to entrepreneurship while maintaining stabilityChapters:0:00 - Introduction and entrepreneurial landscape1:41 - The reality of entrepreneurship as primarily sales3:16 - The myth of overnight startup success4:31 - Customer validation and market feedback importance6:31 - Technical vs. non-technical founder success patterns9:19 - Engineering mindset challenges in sales contexts12:16 - Context-switching difficulties for technical founders14:20 - Reframing sales as listening and problem-solving18:04 - The "Don't Quit" approach to entrepreneurship20:55 - Risk management in mid-career entrepreneurship22:09 - Real-world consequences of the all-in approach24:39 - Resources and support for aspiring entrepreneursThis conversation illuminates the critical bridge between technical expertise and commercial viability, offering profound insights for technically-minded professionals contemplating the entrepreneurial leap. Through James's "Don't Quit" methodology, discover a more sustainable approach to building your business without sacrificing financial security or career stability.

6 snips
Apr 1, 2025 • 12min
Why Software Engineering Is Neither Art Nor Science
Discover the intriguing perspective that software development transcends the traditional boundaries of art and science. The discussion emphasizes practical problem-solving as the heart of this craft. It highlights the evolution to software engineering and the significance of teamwork in addressing customer needs. Listeners will learn about the shortcomings of solely viewing code as art and the importance of balancing creativity with methodology. This exploration promises to reshape how we think about the nature of software creation.

Mar 27, 2025 • 27min
Mindset Shift Needed to Go From Writing Code to Running Business with Abhishek Ray
In this discussion, Abhishek Ray, the founder of Opslane and a Y Combinator alum, shares his transformative journey from infrastructure engineer to startup founder. He emphasizes the vital mindset shift from technical perfectionism to customer-centric thinking. Key topics include enhancing customer satisfaction through automated bug resolution, the intense learning curve at Y Combinator, and the importance of empathy in technology. Abhishek underscores how embracing business roles can lead to substantial personal and professional growth, altering perspectives on value creation.

5 snips
Mar 25, 2025 • 11min
How CTOs Build Trust with their CEO
Explore the essential dynamics between CTOs and CEOs in startups. Discover how effective communication and trust-building techniques impact leadership. Gain insights into managing expectations and navigating the tension between innovation and stability. Learn about establishing strategic roadmaps and maintaining technical integrity while balancing rapid development. This lively discussion offers practical frameworks for fostering successful leadership partnerships in the fast-paced world of early-stage companies.

Mar 20, 2025 • 26min
Product Teams Need Balance Not Control with Nick Humrich
🔄 The Product Manager Paradox: Finding Balance Between Ownership and GuidanceIn this provocative exploration of developer-product manager dynamics, Matt Watson and Nick Humrich deconstruct the double-edged relationship between technical teams and product leadership. Through the lens of Nick's unique experience at AWS Elastic Beanstalk, discover how direct customer engagement transformed his effectiveness and what lessons modern engineering organizations can extract from this counterintuitive success story.This intellectually stimulating conversation unpacks Nick's unconventional experience building AWS Elastic Beanstalk's CLI without significant product management oversight—and how this apparent gap actually accelerated his ability to deliver customer value. By eliminating traditional intermediaries, Nick found himself directly engaged with developers through Twitter and Stack Overflow, creating a tight feedback loop that dramatically shortened development cycles and deepened his empathy for user frustrations.🔗 Essential Links (Start Here!):Full Episodes: https://product-driven.captivate.fm/episodesConnect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/Subscribe to our Newsletter: https://fullscaleteam.com/newsletterGet our FREE Ebook: https://fullscaleteam.com/productfirstteamsPowered by Full Scale: https://fullscale.io/Find Nick Humrich on LinkedIn: https://www.linkedin.com/in/nhumrich/Key Discussion Points:🔍 How direct customer engagement transformed Nick's productivity at AWS🌐 The shortened feedback loop when developers engage directly with users🧠 Customer empathy development through unmediated user interaction⚡ The "mythical 10x developer" phenomenon and its relationship to process elimination🔄 Balancing strategic oversight with engineering autonomy📊 The risk of "enshidification" when product teams overly iterate features🌱 Different organizational structures for product management effectivenessChapters:0:00 - Introduction and background1:01 - The AWS experience without product management3:16 - Redefining developer productivity5:06 - Taking ownership and fostering creativity6:51 - The mythology of 10x developers explained8:17 - Customer feedback through Stack Overflow10:41 - Developer empathy for customers13:18 - Developer enthusiasm and motivation15:29 - Internal vs. external customer dynamics17:41 - Balancing product management value20:10 - Strategic alignment and micromanagement22:50 - The startup founder advantageDiscover how rethinking the traditional boundaries between product and engineering might unlock deeper innovation, stronger customer connections, and more engaged development teams. Join our exploration of creating technical organizations that balance strategic direction with developer autonomy and genuine user empathy.