The Simple and Smart SEO Show

It's Follow Through Fridays!I'm following up on a previous interview with Nicole Lewis! Check out my five key takeaways for getting press attention: enhancing product and service photography, leveraging collaborations, updating media pages, connecting with writers, and listing timely topics. I share a small success I experienced this week, too! I'd love to hear yours, please share them with me at hello@simpleandsmartseo.com!00:00 Welcome to Follow Through Friday!00:19 Celebrating SEO Success and the Power of Press01:20 Leveraging Photography and Collaborations for Business Growth03:43 Mastering Media Relations and Networking06:57 Strategic Planning for Future PR and SEO EffortsSend me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

I spoke with Nicole Lewis, who shared advice on gaining press coverage without high costs. Nicole emphasized the importance of networking, showcasing quality products, and strategic contacts for media exposure. We discussed leveraging social media, providing valuable insights to publications, and timing pitches effectively. Nicole's e-book 'Let's Get Press' offers valuable strategies for landing press features, enabling me to resonate with my audience and build writer relationships, ultimately promoting business growth.Connect with NicoleWebsiteInstagramLet's Get Press E-BookPick My Brains, Etsy Trainings and Nicole's Info HubNicole is the GOAT of my podcast guests. Check out Nicole Lewis's first interview on the podcast. (Season 2, Episode 60!) This episode ranks #1 all time for The Simple and Smart SEO Show!Send me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Join me as I brainstorm potential podcast ideas and narrow down the focus to build a community for my brand.Potential Podcast Ideas:Senior Night Podcast: I'll interview parents who have senior sports athletes in high school or college.Ordering a Senior Night Gift Guide: A private podcast guiding customers through the process of selecting the perfect senior night gift.Conversations on Life, Faith, and Motherhood: A conversational podcast where friends share insights on life, faith, and the various phases of motherhood.Family Memories Chronicle: Documenting family memories through a podcast, capturing tales of childhood and preserving them for generations to come.Lawn Service Business Insights: Dive into the world of lawn service businesses with a podcast featuring expert advice from a seasoned professional (my dad!)Purpose of the Senior Athlete Parent Podcast:Target Audience: Parents of senior athletes, offering a platform for celebration and connection during this significant time.Content Focus: Sharing stories of diverse senior night experiences, and providing insights into transitioning from active sports life to a new chapter.Long-Term Goals: Building trust with the audience, establishing a reputation for senior night gifts, and creating a memorable brand presence for future referrals and business growth.How can you use a podcast to grow your business?Send me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Meet Sarah K Heeter, a podcast expert and CEO of Podfox Media.Sarah's on the show today to walk us through leveraging podcasts and audio effectively. Connect with SarahPodfox MediaBig Brave Business PodcastLaunchMyShow.comFree Roadmap to Grow Your Podcast (Link coming soon!)My apologies again for my audio - I was having mic issues and didn't realize it!How do I get my podcast to show up on Spotify or Apple Podcasts?Consider use of listeners' questions as titles.Think about episode titles as clickbait.Don't try to summarize the entire podcast with a title.What's the benefit of audio content creation?Audio content is intimate and creates connection like a phone call.We are all multitasking consumers.Build trust faster and demonstrate E-E-A-T.Build a deeper level of trust with listeners.How to start a podcast on Spotify for a business?Podcasts can become a tool for gaining clients.Know your target audience.Define the podcast’s overall promise or goal.Define the podcaster's personal goals.General guidelines for starting a podcastA podcast can focus on building relationships and community.Provide a way for your listeners to become a part of a community.Types of podcasts and audio formats to try:Private podcasts for clients.Seasonal podcasting, serial podcasting, and using a short podcast series as a funnel. Sarah also does audio summits as an effective list builder.Get Sarah's best tips for guesting on other podcasts in this awesome episode!Send me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Crystal Waddell shares insights on changing her business model, prioritizing health, dealing with stress, and learning from Nick Rubright. She also discusses the PIE project for women's basketball, staying updated and engaged with women's basketball, and exploring data visualization ideas.00:00 Welcome to Follow Through Fridays!00:13 Turning Business Models Upside Down00:23 The Hustle Habit: A Decade's Reflection00:39 A Shift Towards Health and Well-being01:49 The Wake-Up Call: A Personal Story03:24 Finding Balance: Work, Health, and Stress03:53 Learning from Nick Rubright: Linkable Assets04:14 The Struggle with Public Relations and Organization05:57 A Deep Dive into Women's Basketball and NIL06:11 The PIE Project: Player Impact Estimate10:37 Staying Updated and Engaged with Women's Basketball12:46 Expanding the Project: Data Visualization Ideas17:05 Concluding Thoughts and Future PlansSend me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today's podcast features SEO link-building expert Nicholas Rubright, who shared insights on the importance of link building and PR strategies in SEO for business owners. *Please excuse my sound quality, I had a mic issue!*- CrystalConnect with NickLinkedinRanko MediaUnique SEO Insights From Nick:SEO professionals who figured out SEO organically approach it differently than those who learned it within large companies. Marketing efficiency is key.Nick shared strategies of crafting content that targets specific keywords and creating data maps.Nick on PR and SEO:The faster indexing of news-worthy content leads to faster link indexing.The process of getting the story right for PR can take time and resources.Podcasts are the most cost-effective type of PR campaign: they don't require  content creation.Pitching and Posting As A Link Building Strategy:Align your pitch with the recipient's content intent.Make the initial outreach email short and personalized. Understand the recipient's monetization strategy. Cold emailing still works.Data-Driven Content Attracts JournalistsGenerate backlinks with no outreach: select keywords that include statistics, data, or averages.Nick introduced "data maps", using the example of "top Valentine's Day gifts by state." Leverage the popularity of data maps and allow for both national and local pitching opportunities.Limited budget for link building?Create trend reports based on deep Google trends research. Invest in quality content and outreach processes vs. cheap links. Understand the effectiveness of internal links.Consider combining data content and guest blogging for external links.Final thoughts to create an SEO Strategy:Understand you customer's journey for better SEO. Speak to customers to gain insights into their search behavior.Creative thinking in digital marketing = great value. Precise formulas for SEO success does not exist.Send me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

SEO optimization expert Sara Jensen discusses the importance of understanding target audience and unique selling proposition, benefits of team collaboration, and lead generation strategies. Host Crystal Waddell plans to split her brand into two websites, improve speaking skills, and grow email list. The episode highlights SEO tips, personal branding tactics, and lead generation ideas.

In my conversation with Sara Jensen from Brighter Messaging, we explored so much that impacts women-owned businesses:  the dynamics of managing a digital marketing agency, the evolution from solo entrepreneurship to leading a team, and the essential role of SEO in website development. the untapped "Mom" workforce and how to EmpowerMoms in BusinessConnect with SaraWebsiteLinkedin0:00 Sara Jensen - Simple and Smart SEO Show Podcast Recording (2024-01-16 10_04 GMT-5) 00:16 Welcome to the Simple and Smart SEO Show Podcast 00:39 Meet Sara Jensen: The Digital Marketing Expert and Female Champion 03:23 The Evolution of Brighter Messaging: From Solopreneur to Team Success 08:55 Empowering Moms in the Creative Industry 14:29 Diving Deep into SEO and Website Strategy 20:56 Unlocking SEO Success: Simple Strategies and Missteps 21:04 The Power of Metadata in Boosting Your Site's SEO 22:55 Maximizing Your Website's Potential Post-Launch 24:30 Content Strategy: The Key to Organic Traffic and Lead Generation 25:24 Leveraging Blogs and Email Lists for Enhanced Engagement 26:26 Internal Linking: A Secret Weapon for SEO 28:18 Crafting a Winning Strategy: Target Audience and Value Proposition 33:11 The Importance of Vision in Business and Marketing 38:49 Reflections on Strategy and the Path Forward Send me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this episode of Follow Through Fridays, I'm reflecting this week's episode with international SEO expert Sarah Presh. My takeways on iSEO:my current business model doesn't need to focus on international SEO.I rarely ship internationally.I COULD leverage Amazon fulfillment to explore international marketsCould I experiment with language-specific pages for products? What about a blog to go with that one language-specific page?Leveraging takeways from Google Search Console:According to GSC, people were searching for marquee letters to rent and buy! So I put up a product page and I've had two rentals so far - one for $900!Join the 2nd round of SEOSQuad founders here for $29 - NINE spots left! (if link doesn't work, it means spots are filled!)00:00 Welcome to Follow Through Fridays... on a Saturday!00:08 Diving into International SEO with Sarah Presh00:22 The iSEO Shopify Theme Dilemma and SEO Insights01:41 Leveraging Amazon for International Sales04:09 Launching New Products Based on SEO Data05:57 Join the SEO Squad: A Special Invitation06:39 Looking Ahead: Website Building with Sarah Jensen06:56 Closing Thoughts and Next Episode TeaserSend me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Navigating International SEO with Sarah PreschToday I'm joined by Sarah Presh from Dragon Metrics to talk about the unfamiliar nuances of  international SEO. Sarah shares her journey from heading marketing and SEO at a company to starting her own agency and eventually preferring the employee path for its benefits and stability. Her experience as an SEO and marketing manager, the transition to entrepreneurship, and the challenges of working for a small company mirror the challenges of solo entrepreneurs across the world.Sarah now specializes  in international SEO, and has specific advice to implement it successfully. In particular: taking time to understand local search behaviors, (or find someone locally who does!), How to properly manage multilingual websites, A few examples of nuances of tailoring SEO strategies to different cultures and search engines used around the globe. Sarah shares positive and negative experiences with  geo-targeting, the potential pitfalls of translation services, and the significance of cultural sensitivity in digital marketing. If you're looking to expand your marketplace online or enjoy learning how the internet works, this episode is packed with valuable tips!Connect with Sarah Presch:LinkedinDragon Metrics (Save 5% with my code: WADDELL)Sarah's FREE iSEO Google Sheet00:08 Meet Sarah Presh: A Journey Through SEO00:53 The Entrepreneurial Journey and Its Lessons04:30 Diving Into the World of International SEO04:51 Understanding the Nuances of International SEO06:21 The Practical Side of International SEO11:41 Exploring Best Practices for International SEO13:38 Navigating International Shopping and Shipping Challenges16:04 Adapting Content for Global Markets16:32  Global Search Engines Beyond Google19:06 The Rise of Mobile-First Users in Emerging Markets19:39 Leveraging Social Media for International SEO21:16 Navigating E-commerce and Social Media Shopping21:46 Understanding Geo-Targeting and Its Challenges23:36 Finding the Right Expertise for International SEO26:37 Legal Considerations in International SEO29:38 Concluding Thoughts on International SEOSend me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!