The Simple and Smart SEO Show SEO Reimagined: Owned Asset Optimization With Jonas Sickler
In this episode of the Simple and Smart SEO Show, I spoke with Jonas Sickler, a digital marketing analyst from Terakeet. We explored the importance of SEO evolving with AI advancements, emphasizing Owned Asset Optimization (OAO) as a strategy.
1. Businesses should control their narrative across all digital platforms to improve the accuracy of AI tools.
2. Meet the MACH-6 model: An upgrade to a traditional marketing model.
- Contrasts with the PESO model, emphasizing the importance of building equity in owned assets.
- Integrate SEO with other channels like social media and email for a cohesive strategy.
3. AI and SEO are evolving. How your business can keep up:
- Businesses must tell accurate and updated stories across all digital platforms for more accurate AI-generated content.
- Optimize for both search engines and user experience.
00:00 Introduction and Guest Welcome
01:09 Building a Positive Work Culture
02:57 The Importance of Passion in Work
02:57 Coaching and Leadership Insights
06:17 SEO and Business Integration
07:41 The Value of Owned Assets
10:03 Leveraging Multiple Channels
12:26 The Mach-6 Framework
14:24 Collaboration Across Departments
19:05 Optimizing Your Digital Assets
19:37 The Importance of Social Profiles
19:45 Revisiting Neglected Accounts
20:07 Controlling Your Search Results
20:24 Understanding the PESO Model
21:48 Owned Asset Optimization Explained
23:46 Real-Life Examples of Brand Stories
27:32 Leveraging Technology for Customer Optimization
28:59 SEO vs. Owned Asset Optimization
31:55 Connecting with Your Audience
Connect With Jonas Sickler
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Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.
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Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
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