The Simple and Smart SEO Show

Episode Summary: In this episode of the Simple and Smart SEO Show Follow Through Fridays, I share how I integrated tips from Katlyn Paskorz to improve product descriptions and resolve long-standing issues with my Google Ads account. Key Takeaways:Integrating Customer Feedback:I realized the importance of using customer language in my website content. By incorporating feedback, such as a client’s comment about getting a "mom win" from a photo collage, I improved my product descriptions using Chat GPT and client reviews.Google Business Profile Optimization:I took the time to review and update my Google Business Profile, removing outdated posts and focusing on what I want my business to be known for: senior night photo collages and giant senior photo props. Leveraging Google Ads and Tools:One of the most significant actions I took was resolving an issue with my Google Ads account that had prevented me from running ads. Community Feedback:I share a success story from a member of the SEO Squad who applied advice from our guest speakers to improve her website. This reinforces the value of taking actionable steps based on expert insights.Connect with Me:Website: Simple and Smart SEO ShowEmail: hello@simpleandsmartseo.comClosing Thoughts: I encourage you to focus on one actionable tip at a time and keep moving forward. Whether it's updating your website or fixing a technical issue, small steps can lead to significant growth.Send me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this episode of the Simple and Smart SEO Show Podcast, I interview Katlyn Paskorz, the owner of KatydidPGH. We discuss her journey from an unfulfilling career in banking to becoming a WordPress designer and SEO expert for small business owners. Key points include Katlyn's transition to SEO, the importance of talking to customers for creating effective strategies, and leveraging tools like Google Business Profile and Google Ads for optimizing web presence. Katlyn also shares practical tips like using Google Tag Manager with Google Analytics and creating local-customized content for better traffic conversion. We finish by highlighting the importance of gradually implementing SEO principles into everyday business processes and making SEO accessible and straightforward for everyone.Connect with Katlyn:LinkedInInstagramFree Website GuideFree Meta Description Guide0:00 Introduction and Guest Welcome00:17 Katlyn's Pittsburgh Connection01:27 Katlyn's Journey to Starting Her Agency03:05 The Creative Side of SEO04:10 Client Strategies and Packages04:54 Importance of Customer Interaction06:57 Leveraging Google Business Profile and Ads14:45 Using Google Tools for SEO17:51 Understanding Google Analytics for Small Businesses18:18 Setting Up and Tracking Key Metrics18:50 The Importance of Quality Traffic20:27 Optimizing Blog Content for Conversions22:22 Creating Conversion-Focused Content23:42 Leveraging LinkedIn for SEO24:51 SEO Tips for Busy Entrepreneurs27:33 Conclusion and ResourcesSend me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today I'll share insights from my interview with Josh Peacock from SEO for Hire and my personal experiences in the SEO job search.Key Takeaways:1. Job Search ProcessDefine what you want in a role and understand top performers' traits. This helps target positions that align with your strengths.Be honest on your resume and be prepared for practical tests to demonstrate your skills.Continuously learn and adapt. Embrace opportunities to update your skills and stay current with industry trends.Clearly communicate SEO's impact on business goals. Avoid jargon and focus on business outcomes.Leverage AI tools and focus on strategy to stay in demand as the SEO landscape evolves.Personal Experience I applied for an in-house SEO job and received valuable feedback from SEO for Hire and the hiring manager. This helped me understand my strengths and areas for improvement.SPECIAL OFFER FROM SEO FOR HIRE:- Use code CRYSTAL50 for 50% off SEO for Hire's leadership playbook to enhance your management skills.THE SEO SQUAD IS OPEN FOR A LIMITED TIME TO NEW MEMBERS!Join my SEO Squad for Small Business Owners for $48/month. We meet every Wednesday at 10 a.m. EST to discuss and optimize your website. Access past challenge videos and audios inside the group.Send me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this episode of the Simple and Smart SEO Show, I interview Josh Peacock, CEO of SEO for Hire. I get to ask him all sorts of questions about SEO recruitment, so you get an inside look at what the recruiting process looks like!Want to know the expectations of different SEO jobs and how much they make? (ME TOO!)We also talk about how the changes in technology and search may impact availability of SEO roles in the future. SEO Recruitment Tips For Businesses:Map out the recruitment process for SEO roles. Identify the traits of top performers. Utilize DISC assessments (if legal in your country) to determine compatibility with existing team members. Develop a thorough vetting process to sniff out SEO experience bluffs.Avoid rushing recruitment; this results in bad hires at a high cost.SEO Recruitment Tips For Job Searchers:A growth mindset is essential for success in the industry.There's no fixed hierarchy in SEO roles. Titles and responsibilities varying widely between companies. SEO for travel is one in-demand industry.Salary ranges for SEO roles is all over the place.More Insights For SEO Job Searchers:A senior SEO director role is highly valued, with salaries up to 300K.Josh suggested that the future of SEO roles lies in strategy and growth advising, rather than technical tasks. Build your communication skills to talk with C-suite executives.Connect with Josh PeacockLinkedInWebsiteUse Code CRYSTAL50 to save 50% on SEO For Hire's SEO Leadership Playbook!How much does it cost to hire the wrong person?Send me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Breaking news in SEO: The Google Algo leak!Join my FREE  three-day SEO challenge for small business owners with websites.Breaking News: Leaked Google DocumentGreat articles from Michael King from iPullRank and Rand FishkinHighlights from the leak:  - Google uses a "site authority index," contradicting their stance on DA  - Google uses click data (nav boost) for ranking content, despite previous denials  - Existence of a "sandbox" for new or sensitive sites  - Use of Chrome visit data for ranking purposesSEO Insights from the Leaked DocumentTwiddlers: Reorganize search results before presenting themAuthors can improve content scoresLocal pages rank better due to relevanceSmall Publishers: Devalued compared to larger sitesSearch The Podcast!Inside the SEO SquadWeekly small group for business owners with websitesGet real support with Google Search Console and SEOImportance of reviews and trust signalsRecommended using reviews appsUser Experience InterviewsKeywords and BloggingGoogle Search Console Insights- Discussed indexing issues and seasonal business trends- Provided tips on resubmitting pages for indexingReading Search Engine Results Pages (SERPs)Join my FREE three-day SEO challenge starting June 4, 2024- Expressed passion for helping entrepreneurs understand SEOInterviews are back in June!Stay tuned for more insightful episodes and SEO tips!Send me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today I'm sharing an overview of recent changes in search technology and what they could mean for SEO.1.  SEO Industry Updates: Chat GPT releasing a search engine? Not yet...Google's latest update with the "AI Overviews" (formerly known as "Search Generative Experience").2. Strategies for Adapting to The "New SEO":   - Importance of engaging with customers and understanding their needs.   - Aligning SEO efforts with technical requirements of modern search engines.4. SEO Squad and How to Join:   - Weekly meetings discussing SEO, branding, and online visibility.   - Invitation to the "Supercharge Your SEO" 3-day challenge starting June 4, 2024, with live daily support in a private Facebook group.5. Key Takeaways:Google's shift from a lexical to a semantic model in search"Vector Space Model" analogy with crayons.Word embeddings, both sparse and dense.Reflection on the evolution of SEO from simplistic keyword strategies to complex semantic understanding.Join the "Supercharge Your SEO" challenge to future-proof your SEO strategy. Article Referenced by Michael KingSend me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today we are Unlocking the Power of Brand Stories with Chat GPTIn this episode of the Simple, Smart SEO Show, host Crystal Waddell (me!) shares insights from my SEO squad membership, focusing on creating compelling brand stories using Chat GPT. In this meeting, I'm guiding the group through a step-by-step process of leveraging customer reviews to extract brand language, setting up Chat GPT to craft a cohesive brand story.Bring your SEO efforts alive with a brand story guide, personal stories, and client stories to create a comprehensive understanding of a brand's uniqueness. Through engaging with Chat GPT, I'll show you how to REQUEST tailored questions can enhance messaging and marketing plans. Don't forget about my Supercharge Your SEO 3-Day Challenge! Sign up now, it's June 3, 4, and 5. And did I mention that it's free!?0:00 Brand Story Podcast00:52 Kicking Off with Chat GPT: A Brand Messaging Workshop00:59 Gathering Customer Reviews for Brand Language01:40 Priming Chat GPT for Brand Storytelling01:55 Crafting the Brand Story Guide02:41 Interactive Q&A: Understanding the Process03:10 Analyzing Review Sentiments with Chat GPT03:53 Translating Reviews into Brand Messaging04:09 Personalizing the Brand Story04:59 Finalizing the Brand Story with Chat GPT06:45 Expanding the Brand Narrative: Personal and Client Stories08:14 Crafting a Cohesive Client Story10:51 Reflecting on Authority and Expertise11:16 Wrapping Up and Next StepsSend me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this solo episode of the Simple and Smart SEO show podcast, I'm debunking several common myths about SEO. I'm talking about: Why SEO isn't a quick-fix for sales, Why SEO can't sell a bad product, How SEO extends beyond just website optimization, Why SEO requires ongoing effort, When SEO should be integrated with other marketing strategies, and more. Additionally, I pose that SEO is dynamic, not guaranteed to keep you on top forever, can fit various budgets, and isn't solely a technical endeavor. You know I love a good user-focused approach to SEO  rather than just focusing on ranking higher or beating competitors. I hope you enjoy this episode!Interested in the SEO SQUAD? Click the link to find out more!00:00 Introduction to the Solo SEO Myths Episode00:29 Debunking SEO Myth #1: Quick Fix for Sales01:23 Busting SEO Myth #2: Selling Bad Products02:59 Clarifying SEO Myth #3: Limited to Website Optimization03:49 Addressing SEO Myth #4: No Need for Ongoing Optimization05:18 Exploring SEO Myth #5: Separate from Other Marketing Efforts06:32 Unveiling SEO Myth #6: Guarantees Immediate Results07:59 Demystifying SEO Myth #7: A Standalone Strategy09:10 Correcting SEO Myth #8: All About Keywords10:30 Revealing SEO Myth #9: Solely About Ranking Higher11:39 Dispelling SEO Myth #10: Requires Complex Technical Knowledge13:35 SEO Myth 11:  Business Size and Competitiveness14:32 SEO Myth 12:  SEO is only about competition15:21 SEO Myth 13:  SEO Guarantees Top Rankings. Forever.18:51 Myth 14: SEO Myths on Expense and Technicality20:39 SEO Myth 15:  SEO is too technical for the average business owner.22:30 SEO Myth 16:  SEO is mysterious.24:39 SEO Myth 17:  Every business needs SEO.25:35 SEO Myth 18:  Use as many keywords as possible, as often as possible.26:49 SEO Myths 19: All Links Are Good Links28:51 SEO Myth 20:  SEO is one size fits all.29:41 Concluding Thoughts and Invitation to the SEO SquadSend me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this episode of Follow Through Fridays, Crystal Waddell shares insights and takeaways from Kate Ahl.I recap user experience, SEO strategies, personal touches on Pinterest, and promoting pins. I also want to invite you to the Supercharge Your SEO three-day challenge. Welcome to Follow Through Friday Key Takeaways from Kate Ahl's Insights Enhancing User Experience and SEO Strategies Personal Touches and Promotions on Pinterest Join the Supercharge Your SEO Challenge!Send me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today I'm joined by Kate Ahl, the CEO of Simple Pin Media and KateAhl.com!We talked about leveraging Pinterest for business growthPinterest's constant changes Nuances of digital marketing andThe Importance of sharing experience over advice. Navigating a business in the AI era?Kate shared that there are lots of uncertainty and challenges of running a digital business in the AI era She stressed the need for honesty and vulnerability in sharing learning experiences.Shifts in the creator economy (TikTok, AI) make it challenging to keep up.How should businesses use Pinterest?Kate encourages businesses to view social media platforms as levers -  pull everything to the central part of your business.Search intent on Pinterest is critical. 97 percent of searches on the platform are unbranded. Pinterest users are  more interested in products that serve them vs brands.Local businesses: optimize your profiles with location details.Promoted Pins vs. Pinterest AdsPromoted pins are more about awareness. Pinterest Ads are more about driving specific actions. BothA Pinterest ad lets you build an ad from scratch targeting a specific group of people and keywords.Insights For Building a Woman-Owned BusinessRely on data rather than just following what others say, especially in a rapidly evolving digital marketing landscape.Women business owners must juggle family and work differently from men.Share experience over advice Connect with Kate AhlSimple Pin PodcastThe Empowered Agency PodcastSend me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!