Low Effort, Big Impact: SEO Work You Actually Have Time For

In this Follow Through Friday episode, Crystal Waddell (that's me!) revisits her discussion with Holly Homer and  walks listeners through her process of improving a dedicated page on her e-commerce website for senior athlete posters. 

She shares practical tips on reusing content, internal linking, and leveraging quick SEO wins to create a user-friendly page while managing time constraints. Crystal demonstrates how small, actionable steps can bring big results for your website's SEO strategy.

Key Takeaways:

1. Content Optimization Matters: You can elevate existing content by repurposing images, videos, and text into structured assets.
2. Quick SEO Wins: Highlighting existing customer examples, creating collages, and adding clear CTAs can enhance pages quickly without heavy lifting.
3. The Power of Internal Linking: Linking to specific pages (like “softball posters”) improves navigation and boosts SEO.
4. Reuse and Repurpose: Use tools like Canva for creating visual collages and videos to showcase your product offerings.
5. Give Your Pages a Job: Define the role of every page, button, and piece of content to guide user journeys effectively.

Episode Highlights:

• “Give every page a job: What's the customer's job? What's the page's job? What's the button's job?”
• “I love playing around with ChatGPT—it helps me optimize content with a simple checklist and actionable ideas.”
• “Low effort, high impact content ideas are ideal when you’re time-poor.”

Listener Action Items:

1. Audit Your Website Pages: Identify content that can be optimized or repurposed for better SEO results.
2. Create Quick SEO Wins: Highlight existing examples, add strong CTAs, and make small internal link updates to drive traffic.
3. Brainstorm with AI Tools: Use ChatGPT or similar tools to generate actionable ideas when you're short on time.
4. Repurpose Content: Combine existing visuals and videos into new assets using tools like Canva.
5. Contact Crystal for SEO Help: Visit simpleandsmartseo.com for a strategy that aligns with your budget.

If you’re a small business looking to improve your SEO strategy on a budget, Crystal would love to help! Visit simpleandsmartseo.com to connect.

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