Enhancing Website Performance with Microsoft Clarity (FTF)

Crystal shares insights from installing Clarity on her own websites, using its user experience data to improve customer journeys and increase conversions.

This is the Follow Through Friday Episode For Episode 134 with Celeste Gonzalez.

Key Takeaways:

• Microsoft Clarity Setup: Crystal installed Microsoft Clarity on both her Wix and Shopify websites, noting differences in ease of integration.
• Behavioral Insights: Clarity's screen recordings and heatmaps revealed user interactions, helping to optimize links and reduce customer frustration.
• Pop-up Optimization: Observations from Clarity data prompted Crystal to revise her pop-ups, aiming for a more user-friendly experience to prevent high bounce rates.
• Rage Clicks & Dead Clicks: Addressing rage clicks and dead clicks helped improve site navigation, enhancing user satisfaction and potential affiliate conversions.
• Weekly Reports: Regular reports from Clarity allowed Crystal to monitor ongoing site performance and adjust based on user behavior patterns.

Listener Action Items:

1. Install Microsoft Clarity on your website and begin analyzing user behavior through heatmaps and session recordings.
2. Adjust your pop-ups based on user interaction data to improve engagement and reduce bounce rates.
3. Monitor rage clicks and dead clicks, ensuring that clickable elements lead to relevant pages or actions.

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