The Simple and Smart SEO Show Keyword Gap Analysis and Branding: Follow Through Fridays
Join me as I walk through the practical steps I took after my conversation with Erika Varangouli, an expert in content marketing, SEO, and branding at Riverside.fm.
Key Takeaways:
- Integrating SEO with Branding:
- Erika emphasized the importance of aligning SEO with branding. Inspired by her advice, I started using customer reviews in ChatGPT to create better product descriptions.
- Customer-Centric Content:
- One new idea is to include a section in my thank-you emails that addresses potential issues, like delayed deliveries, to reassure customers and reduce their stress.
- SEO Strategy Evaluation:
- Erika’s suggestion to regularly evaluate and adjust SEO strategies led me to create a monthly data day for the SEO Squad.
- Keyword Gap Analysis:
- After Erika mentioned the importance of competitor analysis, I used Ubersuggest to identify keyword gaps between my website and competitors.
- Data-Driven Adjustments:
- I’m now more committed to making data-driven decisions, regularly searching for new keywords and staying open to refining my strategy.
Listener Action Items:
- Use customer feedback to enhance your product descriptions and align them with your brand’s voice.
- Set aside time each month to review your SEO data and make strategic adjustments.
- Perform a keyword gap analysis to discover new opportunities to rank in search results.
Connect with Me:
- Website: Simple and Smart SEO Show
- Email: hello@simpleandsmartseo.com
Text me your questions or comments!
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