The Internet Marketing Podcast

In this episode we're joined by Jon Kazarian, CEO of Accelevents. Jon joins us to talk through recent developments in the industry and how to choose between hosting virtual, hybrid and in-person events. In the episode we discuss:How Jon built his first technology product in the events industryHow event technology needs changed because of the pandemicHow businesses are gamifying events to encouraging attendee engagementHow Accelevents priortise product feature rolloutsChanging skills needs for event organisersHow success metrics differ for virtual and in-person events CONNECT WITH JON/ACCELEVENTShttps://www.linkedin.com/in/jkazarian/https://www.accelevents.com/  CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Vlad Braganets (Head of Partnerships) & Dmitrii Piskarev (CEO) of Netpeak. Netpeak is a marketing agency and software development company, based out of Ukraine.Vlad and Dmitrii join us to share their lessons and experiences from the last 6 months, since the start of the war on Ukraine.In the episode we discuss:How communication was managed across 300 employees during the first weeks of invasions on UkraineHow they ensure that employees have psychological supportHow they keep communication clear and consistent across employeesHow communication with clients, colleagues and partners has changedThe financial impact the war has had on NetpeakChanges to Netpeak's business modelHow employee self-development has been impactedCONNECT WITH NETPEAK, VLAD OR DMITRII:partners@netpeak.nethttps://netpeak.net/https://netpeaksoftware.com/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

***This episode is sponsored by The Lovie Awards. Presented by the Webbys - The Lovie Awards was founded to honour the best of the Internet in Europe. Enter by the 5th of August 2022 at https://lovieawards.com/.*** In this episode we're joined by George Chasiotis, Managing Director of Minuttia. Minuttia specialise in organic growth for b2b SaaS companies and in today's episode we discuss:What should managers do before rolling out SEO tools for their team?How to sell SEO to SaaS startup investorsAre agencies responsible for educating prospects about SEO?What's different about SEO for SaaS companies in comparison to other industries?What's better than focusing on marketing your product's features?6 key factors in producing effective topic clustersREFERENCED ON THIS EPISODE:https://zapier.com/ https://www.clearscope.io/ https://ahrefs.com/ https://wise.com/ https://nordvpn.com/ https://vidiq.com/ https://clickup.com/ https://www.canva.com/  CONNECT WITH GEORGE/MINUTTIA:https://minuttia.com/https://www.linkedin.com/in/georgioschasiotis/  CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Chris Smith, Author of The Conversion Code and Co-Founder of Curaytor. In his early career, Chris worked with billionaires Dan Gilbert and Lou Pearlman - experience that helped him springboard into success in roles including working for a billion-dollar publicly traded company and a startup that was acquired for nine-figures. He's since co-founded Curaytor, growing the company to eight figures in recurring revenue.In this episode we discuss:Being mindful of the pressure that customers feel when talking to salespeopleWhy Human Businesses WinUsing email to provide additional value for customersInspiration that salespeople can take from GaryVeeRESOURCES[Chrome Extension] Download Chris' recently released Chrome Extension, 'SAMI - Sales and Marketing Inspiration' from the Chrome Web Store.[AMAZON UK] The Conversion Code: https://amzn.to/3PuJe9T[AMAZON US] The Conversion Code: https://amzn.to/3oq4t0ICONNECT WITH CHRIS:https://www.theconversioncode.com/https://www.instagram.com/chris_smth/https://www.tiktok.com/@conversioncodechrisCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Dave Burgman, CEO & Founder of The Raptor Group. David is an experienced marketer who founded the student marketing agency, The Raptor Group. After founding the company in 2016, they quickly secured business from global, disruptor brands such as Deliveroo and Uber. In this episode we discuss:How The Raptor Group attracted the interest of brands including Deliveroo. Uber and TinderHow to effectively work with student ambassadorsHow student nightclub promotions have evolved since 2017How protective are US 'disruptors' of their brand when entering the UK market?Is a brand purpose more important than utility?CONNECT WITH DAVE/THE RAPTOR GROUP:https://raptor-london.co.uk/david@raptor-london.co.ukhttps://www.linkedin.com/in/davidburgman/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Mordy Oberstein, Head of SEO Branding @ Wix. Mordy is an experienced marketer, having worked with Rank Ranger, SEMRush and currently oversees SEO Branding at Wix. In the episode we break down what SEO branding is, the overlap between SEO and branding, and we surface Mordy's advice on how to excel in this marrying of two important marketing disciplines. In this episode we discuss:What is SEO branding?Why brands need to move beyond copycat contentDoes Wix consider brand management for other marketing disciplines?How to priortise your efforts on topics that communities care aboutHow does Wix prompt feedback from the SEO community?CONNECT WITH MORDY/WIX:https://twitter.com/MordyObersteinhttps://www.linkedin.com/in/mordy-oberstein-12551715/https://www.wix.com/https://www.wix.com/seo/learnCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Rin Hamburgh, Founder of Rin Hamburgh & Co. to discuss the art of copywriting. In this episode we discuss:The characteristics that Rin looks for when hiring copywritersWhy listening skills provide a great foundation for expert copywritingThe difference between content optimisation and copywritingWhat is 'quality content'?How to measure the impact of copywritingCONNECT WITH RIN:https://www.rin-hamburgh.co.uk/https://www.linkedin.com/in/rinhamburgh/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by James Scherer, VP of Growth at Codeless. James joins us to discuss the importance of content strategy, the difference between content strategy and content production, and how to craft a content strategy that will deliver sustained organic search performance.In this episode we discuss:The difference between content strategy and content tacticsThe critical role of patience in content strategyHow to sell the value of content strategyWhat elements make up a content strategy?The 'pillar and post' approach to content strategyReferenced on this episode:https://moz.com/https://ahrefs.com/https://www.clearscope.io/https://surferseo.com/https://www.marketmuse.com/https://hemingwayapp.com/CONNECT WITH JAMES/CODELESS:james@codeless.iohttps://codeless.io/https://www.linkedin.com/in/james-scherer-94709830/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Alison Bringé, Chief Marketing Officer at Launchmetrics. Alison is a fashion enthusiast, and experienced marketer, with prior experience working with major fashion organisations IMG Fashion and Net-a-Porter. In this episode, Alison shares her influencer marketing tips for fashion, luxury and beauty brands.In the episode we discuss:The story of how Launchmetrics worked with designer Negris Lebrum to bring a branded collection to the runway at NYFWHow big data is influencing the fashion industryWhat marketing metrics do fashion brands care about?How important is traditional media placements for luxury brands?Using the 'voices' framework to drive a strategic approach to your influencer marketingHow can luxury fashion brands successfully work with micro influencers?Why marketers should study Dior's approach to influencer marketingWhy it can pay to provide influencers with unique experiences instead of just feesReferenced on this episode:[Report] The State of Influencer Marketing 2020 by Launchmetrics: https://www.launchmetrics.com/resources/whitepapers/influencer-marketing-report-2020How CMOs Can Set Better Strategies In The Digital Era: https://www.forbes.com/sites/forbescommunicationscouncil/2022/05/10/how-cmos-can-set-better-strategies-in-the-digital-era/?sh=d4dc57552ff9The Value Of Digital Transformation And Collaboration In Fashion, Luxury And Beauty: https://www.forbes.com/sites/forbescommunicationscouncil/2021/10/01/the-value-of-digital-transformation-and-collaboration-in-fashion-luxury-and-beauty/?sh=f4f6fd543cb0What is Brand Performance and why is it so Important?: https://www.launchmetrics.com/resources/blog/what-is-brand-performance CONNECT WITH ALISON/LAUNCHMETRICS:https://www.launchmetrics.com/https://www.instagram.com/alisonbringe/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Niall Killeney Taylor, Head of Creative Production at Cue Podcasts. Today we talk about all the things you should consider before launching a podcast, taking inspiration from Niall's experience as both a podcast producer and enthusiast.In this episode we discuss:Is creativity impacted by remote podcasting?What can we learn from LA comedy podcasts?What impacts the cost of podcasting?The benefits of series based podcastingNiall's favourite examples of podcast formats and conceptsReferenced on this episode:Ninetwentynine by Fiverr: https://open.spotify.com/show/5O5iB7VAgEc3oqYzeGDhlahttps://www.matchmaker.fm/https://radio.co/https://www.podcast.co/https://www.adam-buxton.co.uk/podcastshttps://www.johnrobins.com/podcasts/https://pod.co/deep-divehttps://play.acast.com/s/blindboyhttps://podcasts.apple.com/gb/podcast/elis-james-and-john-robins/id1465290044https://mrkimnoble.com/futile-attempts-podcast/https://podcasts.apple.com/gb/podcast/deep-roots/id1533593077https://www.thecinemile.com/CONNECT WITH NIALL/CUE PODCASTS:https://www.cuepodcasts.com/https://uk.linkedin.com/in/niall-killeney-taylor-8b3671101CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.ukhttps://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.