In this episode we're joined by Alison Bringé, Chief Marketing Officer at Launchmetrics. Alison is a fashion enthusiast, and experienced marketer, with prior experience working with major fashion organisations IMG Fashion and Net-a-Porter. In this episode, Alison shares her influencer marketing tips for fashion, luxury and beauty brands.

In the episode we discuss:

The story of how Launchmetrics worked with designer Negris Lebrum to bring a branded collection to the runway at NYFW
How big data is influencing the fashion industry
What marketing metrics do fashion brands care about?
How important is traditional media placements for luxury brands?
Using the 'voices' framework to drive a strategic approach to your influencer marketing
How can luxury fashion brands successfully work with micro influencers?
Why marketers should study Dior's approach to influencer marketing
Why it can pay to provide influencers with unique experiences instead of just fees

Referenced on this episode:

[Report] The State of Influencer Marketing 2020 by Launchmetrics: https://www.launchmetrics.com/resources/whitepapers/influencer-marketing-report-2020
How CMOs Can Set Better Strategies In The Digital Era: https://www.forbes.com/sites/forbescommunicationscouncil/2022/05/10/how-cmos-can-set-better-strategies-in-the-digital-era/?sh=d4dc57552ff9
The Value Of Digital Transformation And Collaboration In Fashion, Luxury And Beauty: https://www.forbes.com/sites/forbescommunicationscouncil/2021/10/01/the-value-of-digital-transformation-and-collaboration-in-fashion-luxury-and-beauty/?sh=f4f6fd543cb0
What is Brand Performance and why is it so Important?: https://www.launchmetrics.com/resources/blog/what-is-brand-performance

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#654 Tips for Influencer Marketing Success in the Fashion Industry w/ Alison Bringé, Chief Marketing Officer at Launchmetrics