The Internet Marketing Podcast

In this episode we're joined by Jeff Greenfield, founder of Provalytics. Jeff joins us to share his thoughts on how marketers can more effectively measure Google Ads performance.In the episode we discuss:What really is forecasting in marketing?Why do you need to look outside of Google Ads to find the data you need to produce better advertising?Is the AIDA marketing model still relevant?What is incrementality?The importance of upper-funnel marketingREFERENCED ON THIS EPISODE:[Book] Lemon by Orlando Wood: https://amzn.to/3tE70XF[Book] Little Bets by Peter Sims: https://amzn.to/3tCsmVhCONNECT WITH JEFF:https://provalytics.com/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

Why is Twitter Blue controversial?What are the main features of Twitter Blue?Who is Twitter Blue most useful for?Find out the answers to these questions and more as we explore the benefits of Twitter's recently updated Twitter Blue premium subscription service.Referenced on this episode:https://help.twitter.com/en/using-twitter/twitter-bluehttps://www.sitevisibility.co.uk/blog/2022/10/21/how-netflixs-new-basic-with-ads-tier-impacts-marketing/Tweet your thoughts to @SiteVisibility or email me - scott.colenutt@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

2023 is rapidly approaching and for many of us, that means we're in planning mode. Marketing planning includes the careful art of budgeting.In this episode, I share the three items not to overlook as part of your 2023 marketing budget.Are these items in your plans? Are you planning a budget for anything new in 2023?Let us know by Tweeting us @SiteVisibility or emailing scott.colenutt@sitevisibility.comReferenced in this episode:https://support.google.com/analytics/answer/10759417?hl=enhttps://www.sitevisibility.co.uk/blog/2022/09/22/why-youve-got-core-web-vitals-all-wrong/ Hosted on Acast. See acast.com/privacy for more information.

In this episode I explore the introduction of 'Basic with Ads'. This is Netflix's new subscription tier, rolling out across several countries in November 2022. It's also their public launch into offering advertising space within their streaming platform. I reflect on how this change could impact marketers and consumers, with an increasing number of platform-specific ad platforms having emerged over the last decade. I also explore the unescapable questions we now seem to face as consumers and as marketers. How much ad intrusion are we willing to accept? How much are we willing to pay for our privacy?Let us know your thoughts by Tweeting us @SiteVisibility or emailing me at scott.colenutt@sitevisibility.comThis is the article I reference at the beginning of the podcast from Marketing Week: https://www.marketingweek.com/netflix-ads-sold-out/ See you next week! Hosted on Acast. See acast.com/privacy for more information.

In this episode we join the Made by Google 2022 live stream, as Google unveils the latest information regarding their suite of products from the Pixel family. I share my live commentary on how the latest devices, features and functionality influences marketing. Will you be buying the new Pixel watch?Is the Pixel 7 worth the upgrade?Are you willing to sacrifice privacy for convenience?Let us know your thoughts by Tweeting @SiteVisibility or email me at scott.colenutt@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

I've still got COVID and so it might be a couple of weeks before I start hosting interviews again. Time to improvise and experiment!This week I'm hosting a live walkthrough of LinkedIn's new Audio Events functionality and discussing why I'm so keen on audio rooms as a marketing medium.You can listen to me walkthrough LinkedIn Audio Events during the first ten minutes, or skip to around the mark where I start to discuss why I'm a fan of audio rooms and examples of how they're being used in marketing.Visit our website for accompanying videos that show the process I'm discussing.Let me know how you're using audio rooms and if you have any audio marketing related questions by messaging us on Twitter @SiteVisibility, or email me directly at scott.colenutt@sitevisibility.comSee you next week. Hosted on Acast. See acast.com/privacy for more information.

I've been hit with COVID for the first time, and so I go solo in this week's episode to discuss Core Web Vitals, specifically, who should be responsible for improving Core Web Vitals performance?Unsure about Core Web Vitals? You can also listen to our previous episode, Core Web Vitals Simplified, with Marcos Alvarez Martin here. As a slightly different format to the usual interviews, we're curious as to how you find this style of episode. Please do give us your feedback and let me know if you like the format of these episodes (or not), by emailing me: scott.colenutt@sitevisibility.com or Tweeting us @SiteVisibility. CONNECT WITH SCOTT:https://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.

I'm back next Thursday with new episodes of the podcast, but this week I wanted to re-release one of my favourite podcasts from our archives. This is a conversation I had with Christine Michel Carter around 18 months ago on the topic of communicating with authenticity. It's a timely episode for me to revisit personally, but I think the principles and stories Christine shares are applicable and relatable to many of us. Enjoy the episode and see you next week!In this episode we discuss:How Christine commits to authenticity in her writing and how writers, journalists, and marketers can tooUsing feedback from your audience and vulnerability in your writing to improve your communicationThe best way to approach and work with influencersThe current state of authenticity and social mediaExamples of people and brands that do a great job of leading with authenticityReferenced on this episode:[Book] Mom AF by Christine Michel Carter[Book] Not Just Black and White by Dr. Anni Reinking[Article] The Complete Guide to Generation Alpha, The Children of Millenials by Christine Michel Carter[YouTube Channel]: Dhar MannGrammarly writing assistantHelp a Reporter OutTrelloCONNECT WITH CHRISTINE:https://christinemichelcarter.com/https://www.facebook.com/christinemichelcarter/https://www.instagram.com/cmichelcarter/https://twitter.com/cmichelcarterhttps://www.linkedin.com/in/cmichelcarter/CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.

On this week's show, with our host Scott Colenutt currently on annual leave (and back with a new show next week), we're looking back on a classic episode, a blast from the past if you will, with Neil Patel discussing email marketing and why it might be time to scrub your email list. On top of that, Neil also discusses the topic of podcasting analytics and provides his predictions for where SEO is heading in the near future. Was he right? Only one way to find out!On the show you’ll learn:Why email marketing isn’t deadWhy email marketing is a great way to build traffic to your siteWhy it might be time to scrub your email listWhy podcasting analytics is a tricky subjectWhy Neil believes Libsyn provides the best podcast analytics dataNeil's predicitions for where SEO is headed Plus Neil provides his top tip/key takeaway for the audience.CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com  Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Todd Duncan, author and founder of The Duncan Group. Todd has authored 17 books on the topics of business, management, coaching and sales and joins us in this episode to discuss the topic of failure.  In the episode we discuss:Why failure is needed to succeedThe role of mentors have in understanding failureDealing with the pressure of perfectionism Questions to ask yourself when you experience failureThe balance of high tech, high trust and high touch REFERENCED ON THIS EPISODE:[Book] Marketing Rebellion by Mark W. Schaefer: https://amzn.to/3wfZEv7 [Book] High Trust Selling by Todd Duncan: https://amzn.to/3PMILzj  CONNECT WITH TODD:https://toddduncan.com/https://www.linkedin.com/in/toddduncanofficial/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.