The Internet Marketing Podcast

In today's episode we're joined by Cat Anderson, Head of Marketing EMEA at Sprout Social. Sprout Social has just published their second annual UK & Ireland Index Report, surfacing the latest trends in social media marketing and consumerism.  In this episode we discuss:How Sprout Social create their annual Index ReportWhat are the preferred methods of customer service communication in the UK & Ireland?Why have businesses in the UK and Ireland been slow to adopt messaging solutions like WhatsApp to support customer service?Are businesses asking too much of social media managers?Are brands aligned with consumers with respect to the integration of AR, VR and Metaverse functionality?Referenced on this episode:The 2022 Sprout Social Index Report, UK & Ireland: https://sproutsocial.com/insights/data/uk-ireland-social-media-trends-2022/The 2022 Sprout Social Index Report, US: https://sproutsocial.com/insights/data/social-media-trends-2022/ CONNECT WITH CAT/SPROUT SOCIAL:https://sproutsocial.com/https://twitter.com/sproutsocialhttps://twitter.com/Cat_grlCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by Kevin Snow, CEO of Time on Target. Kevin joins us to share his advice on how to use automation in sales roles, without being considered too 'salesy'. *LISTENER GIFT*Text 'Sell Smarter' to 1 612 429 4298 you'll receive Kevin's tried and trusted questions that will help you map out your client's buying process and a guide for the content that's most effective in each stage of the sales process. In this episode we discuss:Seeking closure and not the closeThe two most important skills required in modern sales rolesWhere automation should and shouldn't be used in salesHow to surface authenticity in automated emails Referenced on this episode:https://ontraport.com/https://www.pipedrive.com/https://www.close.com/https://circle.so/CONNECT WITH KEVIN:https://www.linkedin.com/in/kevinesnow/https://www.time-on-target.com/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by business storytelling specialist, Andreas Loizou. Andreas is an author, lecturer and founder of Margate Bookie, 'The Friendly Litfest by the sea'.Andreas has just released his new book, 'The Story is Everything: Mastering Creative Communication for Business', and joins us to discuss:The dangers in writing too earlyThe pros and cons of documenting your storytelling journeyWhat is neurorestriction?Have the fundamentals of storytelling changed?The benefits of having a feedback buddyPrinciples to apply for successful storytelling in businessReferenced on this episode:[BOOK - Amazon UK] The Story is Everything: Mastering Creative Communication for Business, by Andreas Loizou: https://amzn.to/3LaBfLW[BOOK - Amazon US]: The Story is Everything: Mastering Creative Communication for Business, by Andreas Loizou: https://amzn.to/37EkJWYCONNECT WITH ANDREAS:https://www.linkedin.com/in/andreas-loizou-66b68644/https://margatebookie.com/https://twitter.com/margatebookieCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Skyler Reeves, CEO of Ardent Growth. Skyler has a background in computer science and has spent many years applying the principles of graph theory to content strategy, helping to build topic clustering software that's central to the success of Ardent Growth. In this episode, we discuss:How Skyler's background in computer science shaped his approach to topic clusteringWhat are the benefits of topic clustering?What's the role of a content strategist with respect to topic clustering?The biggest obstacle when scaling content strategyHow to approach keyword research for emerging topics, trends or new industriesReferenced on this episode:https://blog.hubspot.com/marketing/topic-clusters-seo https://superpath.co/ https://ahrefs.com CONNECT WITH SKYLER:https://www.linkedin.com/in/skylerreeves/https://ardentgrowth.com/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Luke Cairnes, Head of Production at Hightower Video. Luke is a video historian, and being born 1979, looks back fondly on classic TV adverts from the 80s.  In this episode we discuss nostalgia, 80s video production techniques that can still be applied today, and everything we're happy to leave in the past including: Early forms of influencer marketing in 80s TV adsTV advertisers that became filmmakersHow creative freedom has changed for videographers since the 80sConcepts and principles from 80s TV ads that can still be applied today (and those that should be left behind!)Referenced on this episode:Dunlop 'Tested for the Unexpected' ad: https://www.youtube.com/watch?v=NLWWtgqDG2M&ab_channel=LeodeganLevi's 'Laundrette' ad: https://www.youtube.com/watch?v=wT4DR_ae_4o&ab_channel=MarcelVisserCinzano 'Airline' ad: https://www.youtube.com/watch?v=rkjidE0WnAIRed Rock Ciders ads w/ Leslie Nielsen: https://www.youtube.com/watch?v=7hqwBR8jzK4&ab_channel=headbang0rVerizon ad directed by Michael Bay: https://www.youtube.com/watch?v=yj9yt1M7S-8&ab_channel=GeniusKingdomMoviesHovis Bike ad by Ridley Scott: https://www.youtube.com/watch?v=6Mq59ykPnAE&ab_channel=carltonreidUnited Colors of Benetton ad from 1986: https://www.youtube.com/watch?v=hLWidCllIgY&ab_channel=ewjxn CONNECT WITH THE LUKE/HIGHTOWER VIDEO:https://www.hightower.video/https://www.linkedin.com/in/lukecairns/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by professional hypnotist (Rob) and mind-reader (Kennedy), who are collectively known as the Email Marketing Heroes.  Rob and Kennedy join us to discuss how they leverage their expertise in hypnosis, mind-reading, and entertainment to forge successful careers in email marketing. In this episode, we discuss:How Rob & Kennedy found their way into the world of email marketing via show businessWhat is ethical persuasion? What is the advantage of copywriting over other formats such as video and audio?Grubby email marketing techniques to avoidWhat's more important than the subject line when with respect to email open rates?Techniques to help reduce the friction of writing frequentlyHow to utilise the S L O frameworkReferenced on this episode:Dean Jackson's 'Super Signature': https://fortheinterested.com/how-a-super-signature-can-make-your-emails-more-powerful/The Email Marketing Show: https://www.emailmarketingheroes.com/podcast/ The League - Email Marketing Membership: https://get.emailmarketingheroes.com/league *Exclusive Listener Download*: 12 Creative Ways to Get More Clicks with the Next Email You Send: https://emailmarketingheroes.com/imp  CONNECT WITH THE EMAIL MARKETING HEROES:https://emailmarketingheroes.com/  CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com  Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Michael Arnold, author of 'Slacking Off: A Successful Way to Work From Home'. Mike joins us to expand on some of the key topics featured in his book, and shares some of his secrets in successfully working from home for over 17 years.In this episode, we discuss:The impact that working from home has on comraderyWhat can contribute to lower energy levels when working from home?How journaling helps with productivityOvercoming the fear of saying 'no' to peopleReferenced on this episode:[Book] The Four-Hour Work Week by Tim Ferriss: https://amzn.to/3rjJ5Mb[Book] Slacking Off: A Successful Way to Work From Home by Michael Arnold: https://amzn.to/3EccCNb  CONNECT WITH MIKE:https://www.facebook.com/SlackOffAtHome/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com  Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Jeremy Ryan Slate, CEO of Command Your Brand. In addition to being CEO of one of the world's leading podcast booking agencies, Jeremy is a seasoned podcaster, having published nearly 1000 episodes of 'The Create Your Own Life Show'. He shares with us his lessons in storytelling, derived from thousands of hours spent interviewing the world's peak performers.In this episode, we discuss:Can overpreparation can kill a good story?How to use silence to your advantage in interviewsQuestions that help surface a guest's best storiesHow long does it take before the true benefits of podcasting start to pay off?How to gain trust from listenersReferenced on this episode:https://krisp.ai/https://www.noagendashow.net/https://www.jumblethink.com/podcast[Book] Unremarkable To Extraordinary by Jeremy Ryan Slate: https://getextraordinarybook.com/CONNECT WITH JEREMY/COMMAND YOUR BRAND:https://www.jeremyryanslate.com/https://commandyourbrand.com/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Katie King, CEO of AI in Business. Katie has authored two books on the developments of AI in marketing and business. She released 'Using Artificial Intelligence in Marketing' in 2019, before recently following up with 'AI Strategy for Sales and Marketing'.  ***Listener Discount*** To get 20% off Katie's latest book, 'AI Strategy for Sales and Marketing', use the code PMK20 during checkout at koganpage.com.In this episode, we discuss:Can you developer a career in AI if you don't have a technical background?What is an AI summer?The argument for why you should be considering investing in AI solutions before it's too lateWhy business investment in AI training is essentialThe benefits of AI agility for small and medium businesses Is AI reframing what it means to be creative? Referenced on this episode:https://www.weforum.org/https://www.parliament.uk/about/mps-and-lords/members/apg/https://www.mckinsey.com/https://www.ibm.com/watsonhttps://courses.helsinki.fi/en/aytkt21018/126531969 https://www.pwc.co.uk/contacts/m/maria-axente.html https://london.theaisummit.com/ https://theodi.org/person/caroline-gorski/ https://www.gartner.co.uk/en/methodologies/gartner-hype-cyclehttps://concured.com/ CONNECT WITH KATIE/AI IN BUSINESS:https://www.aiinbusiness.co.uk/[Book] AI Strategy for Sales and Marketing by Katie King: [Book] Using Artificial Intelligence in Marketing by Katie King:  CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutthttps://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility If you have feedback or you'd like to be a guest, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Tendayi Viki, Associate Partner at Strategyzer. In addition to his work at Strategyzer, Tendyai has authored two books on innovation, 'The Corporate Startup' and 'Pirates in the Navy'.Tendayi also co-designed the 'Pearson's Product Lifecycle', an innovation framework that won the Best Innovation Program 2015 at the Corporate Entrepreneur Awards in New York.In this episode, we discuss:How far in advance is 'the future'?The difference between creativity and innovationThe importance of structure in creative processesWhat are 'Pirates in the Navy'?What is innovation philosophy?The difference in cultivating innovation in start-ups vs large corporationsShould everyone in a company be responsible for innovation? Referenced on this episode:[Book] The Corporate Startup by Tendayi Viki: https://amzn.to/3unOQJH[Book] The Lean Product Lifecycle by Tendayi Viki: https://amzn.to/3NmHNcL[Audiobook] Pirates in the Navy by Tendayi Viki: https://amzn.to/3tE0NvM CONNECT WITH TENDAYI/STRATEGYZER:https://www.strategyzer.com/https://tendayiviki.com/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.