In this episode we're joined by business storytelling specialist, Andreas Loizou. Andreas is an author, lecturer and founder of Margate Bookie, 'The Friendly Litfest by the sea'.

Andreas has just released his new book, 'The Story is Everything: Mastering Creative Communication for Business', and joins us to discuss:

The dangers in writing too early
The pros and cons of documenting your storytelling journey
What is neurorestriction?
Have the fundamentals of storytelling changed?
The benefits of having a feedback buddy
Principles to apply for successful storytelling in business

Referenced on this episode:

[BOOK - Amazon UK] The Story is Everything: Mastering Creative Communication for Business, by Andreas Loizou: https://amzn.to/3LaBfLW
[BOOK - Amazon US]: The Story is Everything: Mastering Creative Communication for Business, by Andreas Loizou: https://amzn.to/37EkJWY

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#650 Modern Principles of Successful Storytelling in Business w/ Andreas Loizou, Author of The Story is Everything