The Story of a Brand

In this episode of The Story of a Brand Show, I have an inspiring conversation with Steph Chen, the Founder of Anyday.  Steph shared the incredible journey behind Anyday’s innovative cookware that transforms how we think about microwave cooking.  From her experience working at Eat Just to collaborating with renowned chefs like David Chang, Steph's passion for food and convenience shines through in her groundbreaking product, making cooking faster, healthier, and easier. Steph opened up about the challenges of launching Anyday, including the skepticism around microwave cooking and the importance of conviction in her vision. She also shared insightful lessons learned as an entrepreneur, offering valuable advice for anyone looking to turn their passion into a thriving business.  This episode is packed with inspiration and practical wisdom for food enthusiasts and aspiring entrepreneurs. Key Moments in the Podcast: - Steph shares how her previous experiences shaped her journey to creating Anyday. - The moment Steph discovered the potential of microwave cooking and turned it into a business opportunity. - The challenges of building consumer trust in a new product category. - Collaborating with David Chang on how it influenced Anyday’s success. - Steph’s advice on conviction, leadership, and empowering your team. Join me, Ramon Vela, and Steph Chen, as she takes us through her entrepreneurial journey and the innovations behind Anyday. Whether you're curious about microwave cooking or looking for inspiration as a business owner, this conversation is one you won’t want to miss! For more on Anyday, visit: https://cookanyday.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂𝗿 𝗖𝗣𝗚 𝗯𝗿𝗮𝗻𝗱 – Increase the lifetime value of customers, Expand into the US market, Create an omnipresent & omnichannel footprint, Optimize customer journeys, or Build brand communities and more. Visit the link above.  Shopline USA - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this episode of The Story of a Brand Show, I interview Kerry O’Brien, CEO, Founder, Head Designer, and the visionary behind Commando.  Kerry shared her journey from working in corporate communications to revolutionizing the intimate apparel industry with her innovative approach to fabrics and design. We discussed how her Vermont roots and entrepreneurial spirit shaped her path, leading her to create a brand that prioritizes comfort, confidence, and quality above all. In this interview, she opens up about the challenges she faced in bringing Commando to life, including the early struggles of introducing her ideas to the market and the bold decisions that helped the brand grow into a beloved name in fashion.  Key Moments in the Podcast: - Kerry shares how her Vermont upbringing and corporate background influenced the creation of Commando. - The pivotal moment when she decided to leave her corporate job after September 11th to pursue her passion for fashion. - The innovative approach to fabrics that sets Commando apart in the intimate apparel industry. - The challenges of launching a brand in a highly competitive market and how she overcame them. - Kerry’s advice for entrepreneurs: the importance of asking for help and staying true to your vision. Join me, Ramon Vela, and Kerry O’Brien as she shares her entrepreneurial journey, offering lessons and inspiration to anyone looking to turn their passion into a successful business.  Don’t miss out on this fascinating conversation! For more on Commando, visit: https://www.wearcommando.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.  SARAL - The Influencer OS for Brands: https://storybrandoffer.com/ SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above. 

Danny Winer, Co-Founder and CEO of Hexclad, shares his inspiring entrepreneurial journey, pivoting from a failing juicer business to creating innovative hybrid cookware. He discusses unique technologies that set Hexclad apart, including its hexagonal design and nonstick properties. Danny highlights the significance of perseverance and the impact of strategic partnerships, particularly with Gordon Ramsay. He offers valuable insights into consumer behavior shifts during the pandemic and the importance of storytelling in building a successful brand, making this conversation a must-listen for aspiring entrepreneurs.

In this episode of The Story of a Brand Show, I interview Ciriaco Chavez, Director of Agriculture and Innovation, and Fredric Lebourg, CEO of Fresh Press Farms.  In this episode, we delve into Fresh Press Farms' incredible journey, exploring their innovative approaches to sustainable agriculture and their passion for producing high-quality olive oil and other products. We discuss the challenges they faced in growing olive trees in Georgia's unique climate, the importance of vertical integration, and their commitment to sustainability. Fredric and Ciriaco share insightful stories about the growth of their business, the development of new products like Sunflower oil and Peach Cider Vinegar, and their vision for the future of Fresh Press Farms. Key Moments in the Interview: - The innovative methods used to grow olives sustainably in Georgia's climate. - The importance of vertical integration in maintaining product quality and trust. - The development and benefits of their high polyphenol "Pure Gold" olive oil. - Insights into their new product, peach cider vinegar, and its market impact. - The exciting news about expanding into 5,000 stores, including a new chain in Minnesota. Join us in listening to this enlightening episode and get inspired by the passion and dedication behind Fresh Press Farms. For more on Fresh Press Farms, visit: https://freshpressfarms.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.  SARAL - The Influencer OS for Brands: https://storybrandoffer.com/ SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above. 

In this episode of The Story of a Brand, I interview Heather Sloan and Enwei Li, the innovative co-founders of Heali Medical. They shared their journey of creating Heali patches, a product born out of their combined expertise in chiropractic care and Chinese medicine.    Heather and Enwei discussed the challenges they faced in bringing their unique product to market, the lessons they learned along the way, and the role of magnesium in their formulations.    They also highlighted the importance of market awareness and the support of a strong community in their entrepreneurial journey.    This episode is packed with valuable insights for anyone interested in health, wellness, and innovative product development.   Key Moments in the Podcast:   - Heather shares the story of how Floyd Mayweather’s positive feedback boosted their confidence in Heali patches.   - The duo explains the critical role of magnesium in their products for pain relief and recovery.   - Enwei discusses the influence of Chinese medicine on their product design and the integration of natural ingredients.   - Heather and Enwei talk about the specific challenges of market awareness and the importance of community support.   - Insights into their new product developments focused on women’s health and their exciting partnership with Walmart.   Join me, Ramon Vela, Heather Sloan, and Enwei Li as we explore the science and passion behind Heali Medical.    Whether you’re an athlete, an expecting mother, or someone seeking natural pain relief solutions, this conversation is a must-listen!   For more on Heali Medical, visit: https://www.healimedical.com/en-us   If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.    Plus, don’t forget to follow us on Apple and Spotify.    Your support helps us bring you more content like this!   *   Today’s Sponsors:   Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/   Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above.    Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story   What is the secret shared by fast-growing Health & Wellness brands like Xtendlife, Nourished, and Hunter & Gather? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a complimentary 30-minute "influencer strategy plan session." Visit our unique link above. 

In this episode of The Story of a Brand Show, I interview Justin Hai, the visionary Founder and CEO of Rebalance Health.  Justin shares the compelling story of how a personal health crisis involving his wife led him to explore the intricate connections between cortisol, sleep, and overall well-being.  His journey from understanding cortisol’s impact on health to developing a groundbreaking product that addresses these issues is truly inspiring. Justin's insights into how modern lifestyles disrupt our natural rhythms and the role technology plays in this disruption are both eye-opening and practical. Justin’s approach to health is holistic, focusing not just on products but on lifestyle changes that can significantly improve quality of life. This episode is packed with valuable information, whether you're struggling with sleep, managing stress, or looking for natural ways to balance your hormones. Key Moments in the Podcast: - Justin shares the personal story of his wife's illness and how it inspired the creation of Rebalance Health. - The critical role cortisol plays in our sleep cycles and overall health. - Insights into the 104-women study and the remarkable results regarding menopause symptoms. - The impact of technology on our natural circadian rhythms and how to mitigate its effects. - Practical advice on achieving uninterrupted sleep and the importance of lifestyle changes alongside using Rebalance Health products. Join me, Ramon Vela, and Justin Hai, as we discuss the science behind cortisol and its profound effects on health. Discover how Rebalance Health can help you achieve better sleep and a more balanced life. Whether you’re dealing with menopause, stress, or just looking to improve your overall well-being, this conversation is a must-listen! For more on Rebalance Health, visit: https://rebalancehealth.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand – Increase the lifetime value of customers, Expand into the US market, Create an omnipresent & omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit link above.  Shopline USA - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this episode of The Story of a Brand, I interview Kim Biddle, the dynamic Co-founder of Clutch Affiliate.  Kim brings a wealth of experience and a refreshing perspective on affiliate marketing, particularly for small to medium-sized businesses. We delved into her journey from influencer marketing to founding Clutch Affiliate and her passion for creating genuine, value-driven relationships with her clients.  Kim’s approach to affiliate marketing is rooted in authenticity and community-building. She emphasizes the importance of having a solid, user-friendly website before launching an affiliate program and the need for realistic expectations regarding the timeline and effort required for success.  Her philosophy is all about nurturing relationships and ensuring that every step taken adds real value to the client's business. This episode is packed with actionable advice and thought-provoking insights that can help entrepreneurs at any stage of their journey. Key Moments in the Podcast: - Kim shares her personal journey from influencer marketing to Co-founding Clutch Affiliate. - The difference between influencers and affiliates and how these roles can overlap. - Essential steps for starting an affiliate program, including the importance of a seamless customer journey. - The value of micro-influencers and why their captive audiences are often more effective. - How to determine if affiliate marketing is the right strategy for your business and realistic expectations for outcomes. Join me, Ramon Vela, and Kim Biddle as we discuss the nuances of affiliate marketing. Whether you're just starting out or looking to refine your approach, Kim’s insights are sure to provide valuable guidance. For more on Clutch Affiliate, visit: https://www.clutchaffiliate.co/ If you enjoyed this episode, please leave The Story of a Brand a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.  SARAL - The Influencer OS for Brands: https://storybrandoffer.com/ SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above. 

In this episode of The Story of a Brand Show, host Rose Hamilton, Founder of Compass Rose Ventures, interviews Julia Tunstall, the Co-founder and CEO of A Bar Above.  Julia shares her fascinating journey of building a company dedicated to the art of cocktails, from the early days of education and content creation to the successful launch of their premium barware line.  Throughout the conversation, Julia offers valuable insights into entrepreneurship, innovation, and the strategic use of AI in business. Julia and her husband, Chris, started A Bar Above with a passion for craft cocktails and a mission to make high-quality bartending education accessible to everyone. Their story is one of perseverance, creativity, and community engagement. Julia's experience and wisdom inspire listeners and provide practical advice for navigating the challenges of building a brand. Highlights from the Episode: - The Genesis of A Bar Above: How Julia and Chris turned their passion for cocktails into a thriving business offering education, social media content, and premium barware. - Chris's Journey: From a craps dealer in Vegas to a craft bartender and co-founder of A Bar Above, Chris's unique path and dedication to the craft of bartending. - Community and Partnerships: The importance of community engagement and strategic partnerships in growing a brand. - Innovative Use of AI: Julia's creative approach to integrating AI into their workflow, from generating product designs to enhancing team collaboration. - Product Development: The role of AI in brainstorming and iterating new product designs for A Bar Above's premium barware line. - Balancing Work and Family: Julia's insights on managing a growing business and a family, including the benefits of having a supportive partner and involving their children in the business. Join us as we explore Julia Tunstall's journey with A Bar Above and gain valuable insights into entrepreneurship, innovation, and the art of cocktails.  Don't miss this engaging and informative episode filled with practical advice and inspiring stories. Listen now and elevate your understanding of what it takes to build a successful brand in the ever-evolving world of business. For more on A Bar Above, visit:  https://abarabove.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors:   Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂𝗿 𝗖𝗣𝗚 𝗯𝗿𝗮𝗻𝗱 – Increase the lifetime value of customers, Expand into the US market, Create an omnipresent & omnichannel footprint, Optimize customer journeys, or Build brand communities and more. Visit link above.  Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In today’s episode, host Ramon Vela dives into a fascinating conversation with Heather Wallace, CEO of Curology.  Heather shares her journey, and the incredible work Curology is doing in the skincare industry.  From customized prescription skincare to expanding into hair loss treatments, Curology is transforming how we approach skincare with a blend of telehealth and personalized products.  This episode is packed with insights into the challenges and triumphs of running a rapidly growing company in a competitive market. Heather also discusses the importance of having a strong team, maintaining a clear vision, and the power of mentorship in her career. Her passion for providing effective, clinically proven skincare solutions shines through in our conversation. Whether you're a skincare enthusiast or an aspiring entrepreneur, this episode offers a wealth of knowledge and inspiration. Key Moments: - Heather shares advice from her mentor that shaped her career and leadership style. - The transition of Curology from a DTC brand to an omni-channel approach. - How Curology’s customized treatments provide superior acne, anti-aging, and hair loss results. - Clinical data and personalized care are essential in Curology’s product offerings. - Curology’s community program provides subsidized skincare to those in need. Join us in listening to this episode as we explore Curology's innovative approaches to improving skin health and confidence for people everywhere. You won’t want to miss this enlightening and engaging conversation! For more on Curology, visit: https://curology.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.  Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In today’s episode, host Ramon Vela has an insightful conversation with Adena Merabi, Okendo's Partnership Team Lead.  Adena shares Okendo's exciting journey from its early days to becoming a powerhouse in the e-commerce tech space.  We discuss the importance of customer reviews, zero-party data, and how Okendo is helping brands create better customer experiences.    Adena also illuminates the challenges brands face today, the importance of building a solid tech stack, and how partnerships play a crucial role in Okendo's success.    Whether you’re a brand looking to enhance your customer interactions or an entrepreneur interested in the latest e-commerce trends, this episode is packed with valuable insights.   Key Moments: - Adena’s journey to Okendo and the mentorship that shaped her path. - The rapid growth of Okendo and the new products they’ve launched. - Strategies for collecting zero-party data and why it’s crucial in today’s market. - How Okendo’s integrated suite of products helps brands increase customer lifetime value. - The vital role of partnerships in Okendo’s success and the unique aspects of their partner program. Join us in listening to this episode as we explore the dynamic world of Okendo and discover how they are empowering brands to turn customers into super fans.  For more on Okendo, visit: https://okendo.io/ If you enjoyed this episode, please leave The Story of a Brand a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors:   Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 – Increase the lifetime value of customers, Expand into the US market, Create an omnipresent & omnichannel footprint, Optimize customer journeys, or Build brand communities and more.  Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.