The Story of a Brand Misery & Mayhem - The Rise of a Performance-Driven Oatmeal Brand
When it comes to fueling ambition, some stories are just unforgettable. In this episode, Rose Hamilton, founder of Compass Rose Venture, sits down with Scott Turner and Nick Lagonia, the powerhouse duo behind Misery & Mayhem, a new protein-packed oatmeal brand that's redefining what "fuel" really means for athletes and everyday warriors alike.
We dive deep into how two former Peloton team members turned their personal fitness journeys and frustrations into a brand that’s all about perseverance, grit, and getting after it — one bowl at a time.
I loved this conversation because Scott and Nick embody the heart of entrepreneurship: bootstrapping their way forward, listening closely to their customers, and creating a product that isn’t just high-quality, but also emotional, bold, and stands for something. Whether you're an entrepreneur, a fitness enthusiast, or love a good founder story, you'll walk away inspired.
Here are just a few highlights from this episode:
💪 How a "no-frills" gym experience sparked the idea for a high-protein, organic oatmeal brand.
🥣 Why combining complex carbs and whey protein in one product became their ultimate differentiator.
🚀 Lessons on bootstrapping, testing, and building a brand community from the ground up.
🎯 Why flavor, texture, and customer feedback were non-negotiables from Day One.
🧠 The emotional rollercoaster of entrepreneurship — and the power of patience and resilience.
Join Rose Hamilton in listening to the full episode and get an inside look at launching a disruptive brand in a legacy category.
For more on Misery & Mayhem, visit: https://miseryandmayhem.com/
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Today’s Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create a consistent omnichannel presence, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.
Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story
What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.