The Story of a Brand Dapper Boi - Confidence Is the Real Product
In this episode, I sat down with Vicky Pasche, the incredible force behind Dapper Boi, a gender-inclusive, size-inclusive apparel brand with a mission rooted in confidence and authenticity.
What began as Vicky’s search for clothes that fit her body and identity has grown into a full-blown movement. From scrappy Kickstarter launches to launching on Nordstrom, this is a story of resilience, creativity, and staying true to your why.
We talk about the power of fit, why confidence is Dapper Boi’s actual product, and the wild ride of building a business from scratch. Vicky doesn’t hold back; she shares the highs, the lows, the viral videos, the sacrifices (including selling her house), and what it means to truly serve a community that has long been ignored by mainstream fashion.
🔑 Key Highlights from the Episode:
* How Dapper Boi started with two sizes and a dream, and why jeans came before everything else
* The low-budget, high-impact pre-order model that scaled the brand from $30K to $1M+
* What happened on Shark Tank (and the win that came after)
* Behind-the-scenes sacrifices: selling their home to save the business
* Why Vicky believes fashion isn’t about gender—it’s about confidence
Join me, Ramon Vela, as we listen to this empowering, heartfelt, and fun episode, which proves that clothing can do so much more than dress the body—it can transform lives.
For more on Dapper Boi, visit: https://www.dapperboi.com/
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Today’s Sponsors:
Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create a consistent omnichannel presence, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.
Today’s Highlighted Brand:
Goode Health: https://www.goodehealth.com/
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Visit goodehealth.com today and use promo code STORY30 for 30% off now!